Leveraging Social Media to Improve Webinar Engagement


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This presentation provides practical tips for using social media before, during and after a webinar to increase attendance, better engage the audience and continue the conversation after the event.

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Leveraging Social Media to Improve Webinar Engagement

  1. 1. Drive Audience Engagement Before, During and After a WebinarPresenter:Jamie Duklas, Director of Social Media, Boohyah! Online Advertising<br />Moderator:Alli Libb, American Marketing Association<br />The audio portion of today’s presentation is available via broadcast audio. <br />You can also dial in to hear audio: <br />Participants (US & Canada, Toll Free): 800.945.9434<br />Participants (International): +1 212.231.2907<br />
  2. 2. 2<br />Register on the AMA Website<br />
  3. 3. Housekeeping Items<br />Recording<br />A recording of this presentation will be made available via email<br />Slides The presentation slides will be made available via email<br />Twitter <br />Please reference hash tag: #AMAReadyTalk, when tweeting about this webinar<br />
  4. 4. About ReadyTalk<br />
  5. 5. Today’s Presenter<br />Jamie Duklas<br />Director of Social Media <br />Booyah! Online Advertising<br /><ul><li>He’s tall
  6. 6. Leads the social media consulting practice at Booyah
  7. 7. Board member, Social Media Club – Mile High
  8. 8. Good at collecting student loans: MBA from University of Denver, undergrad from University of Wisconsin</li></li></ul><li>Drive Audience Engagement Before, During and After a Webinar <br />Jamie Duklas – Director of Social Media<br />July 27, 2011<br />@jduklas #AMAreadytalk<br />
  9. 9. Our Work & Our Clients<br />Social<br />Media<br />Mobile Advertising<br />Online Display<br />Search<br />Marketing<br />SEO<br />Paid Search<br />Shopping Engines<br />Email<br />Creative Services<br />Local <br />Map Optimization<br />Paid Inclusion<br />Shopping Engines<br />@jduklas #AMAreadytalk<br />
  10. 10. Overview<br /> Before: Content & Promotion<br /> During: Engagement<br /> After: Extending & Repurposing<br /> Tracking / Measurement<br /> Summary<br />Hashtag: #AMAreadytalk<br />@jduklas #AMAreadytalk<br />
  11. 11. Why Social Media Can Make a Difference<br /> Increase attendees<br /> Create more buzz during the webinar<br /> Better follow-up afterward (nurture leads)<br /> Extend the life of your content<br />@jduklas #AMAreadytalk<br />
  12. 12. Q1: Poll Question<br />Is your marketing B2C or B2B?<br /> Primarily B2C<br /> Primarily B2B<br /> Equally B2C and B2B<br />@jduklas #AMAreadytalk<br />
  13. 13. People Talking to People<br />@jduklas #AMAreadytalk<br />
  14. 14. Be Proactive<br />@jduklas #AMAreadytalk<br />
  15. 15. Before: Developing Content<br /> Do a content audit<br /> Identify your own Subject Matter Experts<br /> Utilize social media to find topics<br /> Learn from others<br />@jduklas #AMAreadytalk<br />
  16. 16. Before: Promoting<br /> Use your marketing channels<br />Email<br />Website<br />Social Media<br /> Consider guest speakers<br /> Develop a series<br />Tip: Start promoting your webinar on Twitter two weeks prior. Tweet often.<br />@jduklas #AMAreadytalk<br />
  17. 17. Before: Social Sharing<br />Tip: Include social sharing & event hash tag on sign-up page, thank you page and confirmation email<br />@jduklas #AMAreadytalk<br />
  18. 18. Before: Make it Easy<br /> Limit required fields for you registration form<br /> Offer sign-in so previous attendees don’t have to fill out again<br /> Include “add to calendar” feature<br />Tip: Ask for Twitter handle during registration. Engage attendees before the webinar even begins!<br />@jduklas #AMAreadytalk<br />
  19. 19. Before: Consider Webinar Specific Social Media<br />ReadyTalk’s webinar handle has more followers than its main @ReadyTalk handle<br />@jduklas #AMAreadytalk<br />
  20. 20. Q2: Poll Question<br />Which touch point is most influential in getting you to sign up for a webinar?<br /> Word of mouth (in person, directly forwarded)<br /> Tweet from company hosting webinar<br /> Tweet from trusted source<br /> Email from company<br />Facebook<br /> LinkedIn<br /> Other<br />@jduklas #AMAreadytalk<br />
  21. 21. During: Engagement<br /> Poll questions<br /> Have someone respond to the hash tag during the event<br /> Include a give-away at the end<br />Tip: Include your Twitter handle and hash tag on every slide<br />@jduklas #AMAreadytalk<br />
  22. 22. During: Content is King<br /> Bite-sized information<br /> Stats / facts<br /> Tips<br /> Examples<br />Tip: Create “tweetable” content<br />@jduklas #AMAreadytalk<br />
  23. 23. During: Tweet Chat<br />@jduklas #AMAreadytalk<br />
  24. 24. After: Repurposing Content<br /> Turn into “tips” to place on Facebook, Twitter & LinkedIn<br /> Upload slides to Slideshare<br /> Available for download on your website<br /> Article on your blog<br />Tip: Be clever in repurposing content, just like your school cafeteria<br />@jduklas #AMAreadytalk<br />
  25. 25. After: Following-up<br /> Email offering the webinar with audio<br /> Consider additional value-added content<br /> Use post-webinar survey to tailor responses<br />And make sure you ask the right questions!<br />Retweet & respond to relevant hash tagged tweets<br />Tip: Connect attendees to their Twitter handles for more customized follow-up<br />@jduklas #AMAreadytalk<br />
  26. 26. Tracking Metrics<br />Number of attendees<br /> Drop rate<br /> Tweets (before, during & after)<br /> Social mentions (Facebook, LinkedIn, other websites)<br /> Survey feedback<br /> Follow-up success<br />Leads<br />Revenue<br />@jduklas #AMAreadytalk<br />
  27. 27. Tracking: Social Media Software Landscape<br />@jduklas #AMAreadytalk<br />
  28. 28. Summary<br /> Social media is people talking to people<br /> Promote heavily before your webinar<br /> Include social sharing & hash tag wherever possible<br /> Create “Tweetable” content<br /> Be clever in repurposing<br /> Customize your follow-up<br /> Have a tracking / measurement plan<br />@jduklas #AMAreadytalk<br />
  29. 29. Question & Answer<br />Booyah Online Advertising<br />Jamie Duklas<br />facebook.com/booyah<br />twitter.com/booyahagency<br />twitter.com/jduklas<br />linkedin.com/in/jamieduklas<br />http://social-media-strategist.com/<br />@jduklas #AMAreadytalk<br />slideshare.net/jduklas<br />Jamie Duklas | Director of Social Media | Booyah Online Advertising<br />11030 CirclePoint Road | Suite 350 | Westminster, CO 80020<br />ph: 303.345.6634  | fax: 303.345.6734 | booyahadvertising.com<br />
  30. 30. Thank You for your Participation! <br />Questions? <br />Jamie Duklas: <br />twitter.com/jduklas<br />linkedin.com/in/jamieduklas<br />http://social-media-strategist.com<br />General AMA Questions can be sent to alibb@ama.org <br />Recording and Slides<br />Slides and recording will be provided via email<br />Twitter <br />Please reference hash tag: #AMAReadyTalk, when tweeting about this webinar<br />Today’s Presentation was brought to you by the ReadyTalk Web Conferencing<br />Platform. If you are interested in learning more about ReadyTalk and their<br />services, please visit www.ReadyTalk.com/AMA <br />