Presentation I made to Polish entrepreneurs at the Silicon Valley PAD in Menlo Park, California which is part of US Market Access, a tech accelerator in the Silicon Valley.

1. You’ve Made It!
Randy Ksar | Startup Advisor
Landon Consulting
@djksar | 408.409.9033
@djksar

2. You are at a point to launch your
company and products
Image Credits: Nasa.gov
Randy Ksar| rksar@landonc.com | @djksar

3. What do you do next?
Randy Ksar| rksar@landonc.com | @djksar

4. Checklist: Ask yourself
How is the public going to react? Think about
positive and negative comments.
Are you ready to respond? Prepare a PR FAQ
and distribute internally.
How are competitors going to react? Your
launch is their opportunity.
Do you have a good, new and disruptive
story?
Randy Ksar| rksar@landonc.com | @djksar

5. Randy Ksar| rksar@landonc.com | @djksar

6. Expectations
• Once I’m on TechCrunch we’ve made it –
uhh..no!
• Lead generation will skyrocket once post is live
• Influencers and early adopters will start
following you
Randy Ksar| rksar@landonc.com | @djksar

7. Before You Pitch
• Network at meet-ups & conferences before
you pitch
• Alpha & beta test first to get feedback
• Start your social outreach to influencers
Randy Ksar| rksar@landonc.com | @djksar

8. Pitch TechCrunch Reporters
Email the following:
Who you are & what your product
does
How it differentiates between your
competitors
Links to your website / mobile apps
Easily embeddable content (e.g.
videos)
Offer exclusive to Techcrunch & their
readers
Contact Info
Maximum 2 paragraphs
Randy Ksar| rksar@landonc.com | @djksar

9. Randy Ksar| rksar@landonc.com | @djksar

10. AngelList Expectations
• Tell the world you are
fundraising and hiring
• Not crowd-sourced fundraising
– not approved by the SEC
• Opportunity to network with
the angel investor world and
startup-focused talent
Randy Ksar| rksar@landonc.com | @djksar

11. AngelList Best Practices
 Create a company profile
Include who you are, what you are looking for,
current investors and advisors, links to your
website/trials/demos
 Have all your employees and advisors create
angel.co profiles and become a member to the
company
 Have a video to demo your product in 30 secs
to 1 minute
 Follow investors and learn what their funding
patterns are
 Keep your company profile page updated
Randy Ksar| rksar@landonc.com | @djksar

12. In summary
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•
•
•
Congrats on starting your company.
Start networking.
Nail the customer experience.
Build your brand and influence.
Randy Ksar| rksar@landonc.com | @djksar