Top 5 Tips for Google+ Hangouts on Air

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Thinking of doing a Google+ Hangout for your business? Check out these 5 tips that I've learned by producing and watching hangouts. To get advice for your business, contact me at rksar@landonc.com or by calling at 408.409.9033. Look forward to chatting.

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Top 5 Tips for Google+ Hangouts on Air

  1. 1. By Randy Ksar @djksar #hangoutsonair Top 5 Tips Google+ Hangouts on AIR
  2. 2. Google+ Hangouts & Your Biz  Google+ Hangouts are being used by big to small brands to easily create video content and real-time engagement  The content is authentic, low- cost and requires minimal effort to produce  Minimal Requirements:  Google+ Page for your business  aYouTube account to link your account to  Computer with camera & mic #hangoutsonair
  3. 3. Market event via email, web and social Find and confirm interviewee Draft copy and get it approved Prep interviewee Host event Post-event marketing & Recap Report w/ Analytics 6 to 8 weeks Tip #1: Plan 6 to 8 weeks out  Getting an audience of 100 or more requires lead-time, resources, content and a marketing strategy #hangoutsonair
  4. 4. Tip #2: Don’t Rely on RSVP Functionality  If you want to follow-up with your leads they need to be in your database.  Use a tool like eventbrite, Marketo or Eloqua to get people to RSVP to the event , automate email reminders and get access to campaign analytics
  5. 5. Tip #3: Use a Mic & Lighting  Worse thing that you can do in a video conference is not enough light or have a really bright background which makes you dark  Build and test a setup that lights your face appropriately and have an external USB mic #hangoutsonair
  6. 6. Tip #4: Be connected via Ethernet  Last thing you want is awkward silence when you or your guest panelists lose (or have a bad) wi-fi connection.  Ethernet is recommended and better for any type of video conferencing including screen sharing Photos from Flickr FreedoomHouseDC and pfly #hangoutsonair
  7. 7. Tip #5: Create a Private Hangout 1st  Only invite panelists and pre-screened members of the community  Once you start the Hangout, enable it to go ON AIR for the public to view Photos from Flickr Richard Holt #hangoutsonair
  8. 8. Want more Hangout tips? Find Randy Ksar on Google+ or Tweet @djksar #hangoutsonair

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