4. Explanation of Prospective Student Marketing and Communication Because we have the SAT/ACT list and know 1) who is interested in us and 2) who we are interested in we are able to directly mail or email the students (and subsequently their parents). We continue our presence at College Fairs and high school visits where students can learn more about the college or become interested in the college. We continue to build our online presence through Web, online search forums, online advertising and social media.