The media planning and buying budget in India for a new show by Netflix, Ghoul.

1. Media Planning and Buying

2. Client

3. Competitors

5. The campaign will include Print Media(Newspaper), Digital
Media, Outdoor Media, Cinema, Television and Out of Home
Media.
Newspapers - Indian Express, DNA, Midday, Times of India etc
Digital - Facebook, Google & YouTube
OOH - Pole Kiosks & Road Show Activity
Cinema & TV - Audio-Video Advertisements

6. TV Plan
PLATFORM TENURE TOTAL COST (for
2months)
DAYS
Star Plus 1D/10 spots 78,76,180 28
Colors TV 1D/10 spots 4788000 28
Star Sports 1D/10 spots 6,59,400 28
MTV 1D/10 spots 6,51,000 28
Sab TV 1D/10 spots 12,34,130 28
Zee TV 1D/10 spots 4864280 28
Sony Max 1D/10 spots 14,56,000 28
Life Ok 1D/10 spots 7459200 28
Zoom 1D/10 spots 1,54,560 28
Movies Ok 1D/10 spots 19,20,800 28
Zee Cinema 1D/10 spots 25,31,200 28

7. TV Plan
PLATFORM TENURE TOTAL COST
(for 2months)
DAYS
9XM 1D/10 spots 5,88,000 28
Star Gold 1D/10 spots 28,00,000 28
Sony Mix 1D/10 spots 7809600 28
UTV Movies 1D/10 spots 1034320 28
Star World 1D/10 spots 8,33,000 28
Star Sports 1D/10 spots 6,58,000 28
B4U movies 1D/10 spots 4,48,000 28
Channel V 1D/10 spots 4,37,920 28
Sony Six 1D/10 spots 4,48,000 28
Star Sports (3) 1D/10 spots 6,58,000 28
Movies Now 1D/10 spots 8,96,000 28
Star Sports (2) 1D/10 spots 6,58,000 28
MTV Beats 1D/10 spots 4,83,000 28
Total cost – Rs 177,306,360

8. Digital Ad Plan
✓ Advertising in Google website per click Rs. 3/-
Tenure – 60 days
✓ Facebook Banner advertisement per thousand impressions Rs.
3/-
Tenure – 60 days
✓ Sponsored Youtube Advertisements per day Rs. 200,000/-
Tenure – 60 days (Total – 1,20,00,000)
Total – Rs 1,20,00,000 + additional digital ad costs per clicks.

9. Newspaper Plan
Publication Language Frequency
Rates
(Rs/PSC)
Size
Times of India English
4 times a
month
76,56,000 Full Page
DNA English
4 times a
month
20,494,400 Half Page
Indian Express English
8 times a
month
1,58,33,600 Full Page
MidDay English
8 times a
month
1,45,24,000 Full Page
This plan will be repeated for the second month.
Therefore,
Total cost – Rs 11,70,16,000 ( for two months)

10. Bus Shelter rates
AREA
NO. OF
SHELTER FLEX COST DURATION
Bandra (W) 2 NON LIT FLEX 60,000 1 month
Khar 2 NON LIT FLEX 50,000 1 month
Carter Road 2 NON LIT FLEX 55,000 1 month
JVPD Juhu 2 NON LIT FLEX 62,000 1 month
Peddar Road 2 NON LIT FLEX 60,000 1 month
Nepeansea
Road 2 NON LIT FLEX 58,000 1 month
Nariman Point 2 NON LIT FLEX 65,000 1 month
Total cost – Rs 410000

11. Outdoor Media Plan
(Hoardings)
Location Size (ft) Type Traffic
Display Charges
for 2 months
(Rs.)
Nariman Point 15 x 20 Front Lit M/T 6,00,000/-
Bandra (w) 50 x 06 Non Lit M/T 4,00,000/-
Juhu JVPD 40 x 20 Non Lit E/T 5,00,000/-
Lokhandwala 15 x 20 Front Lit E/T 2,00,000/-
Total cost – Rs 17,00,000

12. OOH Activities
• Pole Kiosks -
Junction: Nariman Point to Peddar Road Junction
No. of Kiosks: 200. Two Month cost: 200 x 2000 per day x 60 days =
2,40,00,000/-
• Road Show Activity on a Neon Lit Bus with a celebrity -
The bus can be hired for 10 days with a different route each day. There are
different interactive activities conducted with general public.
Approximate Cost: 10,00,000/- for 10 days
Total cost – Rs 2,50,00,000

13. Cinema Ad rates
CITY CINEMA SCREENS RATE PER
WEEK
RATE FOR 8
WEEKS
Mumbai Cinepolis,
Andheri
3 13,044 104352
Mumbai PVR, Lower Parel 5 20,188 161504
Mumbai PVR,
Lokhandwala
2 10,164 81312
Mumbai PVR Juhu 2 16,518 132144
30 seconds audio video ad for 8 weeks
Total cost – Rs 4,79,312

14. Total Budget Allocation
TV – Rs 177,306,360
Newspaper - Rs 11,70,16,000
Digital – 1,20,00,000 + additional digital ad costs per clicks.
Outdoor Media – Rs 17,00,000
OOH Activities – Rs 2,50,00,000
Cinema – Rs 4,79,312

15. Conclusion

16. Thank You
Presented by -
Janvi Parekh 77
Esha Sherigar 102
Jinarti Timbadia 109
Divyanshi Dangayach 5003
Shruti Modi 5006