2. Movie/ Cinema Express
An open approach towards Cinema
Movie/ Cinema Express has been formed with
an aim to provide a wide range of Hindi Movie/
Cinemas The idea is to cater to the ever
increasing hunger of Movie/ Cinema lovers with
a real whole some plate of Great Good Movie/
Cinemas.
3. Movie/ Cinema Express
An open approach towards Cinema
A team of experts will work on the look and
feel for the channel.
The marketing team will explore the market
with the tentative programming and look of
the channel.
4. The total process of the channel set-up will be
completed in 2 months.
After getting the license the channel will be
on air. First 20 days will be dry runs and after
that there will be final launch of the channel
Movie/ Cinema Express
An open approach towards Cinema
5. Movie/ Cinema Express
An open approach towards Cinema
Mission
Viewers are the key factor affecting a channels image, that
would mean the viewers attention and giving quality output
in terms of programming. The content of the channel
rationalizing the channel business is the spearhead for the
success of the channel. In this endeavor to make the
channel successful, the team is planning to hire the best of
the talents available in the specific area in the industry.
6. Fixed Point Chart :
According
to
The Programme
This will decide latter
Movie/ Cinema Express
An open approach towards Cinema
7. Tentative establishment cost for the channel
CAPITAL EXPENDITURE (X)
A) Broadcasting Licence Cost - 2 Cr
(B) Office Equipments - 30-35 Lac.
(C) Movie/ Cinema Rights & Acquisition- 4 Cr.
(D) Promotion & Publicity - 50 Lac.
(D) Launching Seminar/Event - 5 Lac
(E) Pre Operating Exp. - 3 Lac
(F) Channel Logo/ promotion Creative - 10 Lac
___Total ___________________________7.03 CR.
Movie/ Cinema Express
An open approach towards Cinema
8. Operational Cost (Y)
(A) Salaries & Other Misc Cost - 48
Lacs
(B) Distribution -
10 Cr.
Uplinking & Downlinking Cost -
84 Lacs
TOTAL 11.32 Cr.
Movie/ Cinema Express
An open approach towards Cinema
9. Project cost for the 1st year : 18.35 cr
Project cost for the 2nd year : 17.54 cr (opex )
TOTAL COST for 2 year : 35.89 cr.
Movie/ Cinema Express
An open approach towards Cinema
10. Revenue Generation Plan: (Page 1)
(A) Spots Sales – 2 Cr
(B) Slots Sales - 8 Slot a Day
- Total = 8*365 = 2920
(A) Total Billing - 2920* 35000 (Rate) = 10.22 Cr
(C ) 2 mins Slot - 20 Spots a Day
Total =20*365 = 7300
Total Billing - 7300* 4000(Rate) = 2.92 Cr
Total Earnings = Rs.15.14 Cr
Movie/ Cinema Express
An open approach towards Cinema
11. Revenue Generation Plan: ( 2nd Year )
(A) Spots Sales – 4 Cr
(B) Slots Sales - 8 Slot a Day
- Total = 8*365 = 2920
(A) Total Billing - 2920* 50000 (Rate) = 14.60 Cr
(C ) 2 mins Slot - 20 Spots a Day
Total =20*365 = 7300
Total Billing - 7300* 6000(Rate) = 4.38 Cr
Total Earnings (2ndYear) = Rs.22.98 Cr
Movie/ Cinema Express
An open approach towards Cinema
12. Starting Investment 05.00 cr
After 2 months 00.50 cr When Channel Starts
After 5 months 00.75 cr 2nd quarter
After 8 months 00.50cr 3rd quarter
After 10 months 00.28cr (rest amt) Last quarter
Revenue after 1st year 15.14 cr. This is approx expenses
for 2nd year.
Movie/ Cinema Express
An open approach towards Cinema
