1. romotion methods
Advertising.
Newspaper:
Jang and Naway Waqt is being used for advertisement in front page.
Television:
All nationwide channels are being used to run the campaign of Surf Excel.
Unilever has to pay the huge amount for it as advertise through different
channels, eg: ATV & PTV.
ATV
Advertising Tariff
With Effect From 01 July, 2007
Time SlotRates per Minute
07:00am - 03:59pm25,000+GST
04:00pm - 05:59pm50,000+GST
06:00pm - 06:59pm75,000+GST
07:00 pm - 09:59 pm 100,000+GST
10:00pm -11:59 pm50,000+GST
12:00am - 06:59 pm15,000+GST
Radio:
FM 100, FM 103 and FM 106.2 is now a days being used.
Road display:
Bill Boards such like at Chuburji chowk is being used where a kid is showing the
functionality & Purpose of Surf Excel.

2. Sales promotion
Incentives:
Last year Surf Excel was sell as giving 1kg mango on the base of purchasing of
1kg Surf Excel at selected areas such as Gulberg.
Samples:
Surf Excel is well known brand therefore there is no need to promote it by
samples.
Personal selling
Order takers:
Company has employees who perform the activity of order taking from different
areas to facilitate the retailers. There usually one day company perform the
activity of order taking and very next day they deliver the Surf Excel to the
destination.
Stalls:
Company arranges their stalls in the exhibition at which the products are
displayed.
Public relations
Through Events:
Surf Excel is creating the relation ship with peoples as associating as considering
the kids importantly because they know that when they will capture the feelings
of the kids they have the strong grounds as this segment is more favorable.
Surf Excel game masti is a chain of public relations which held over year. Last
year it was hold at Race Course Park.
Now a days there are focusing on making new playgrounds as demanding 1Re
on 1 kg packet.