In the following presentation, I'm promoting a Spa according to the Hofstede Dimension and PESTEL analysis.

1. UAE

2. ‫للترحيب‬
Hello

3. Flag of UAE
The flag of the United Arab Emirates (Arabic: ‫علم‬‫اإلمارات‬‫العربية‬‫المتحدة‬ )
contains the Pan-Arab colours red, green, white, and black, which
symbolise Arabian unity. It was adopted on December 2, 1971.

4. Emblem of UAE
The emblem of the United Arab Emirates was adopted in 1973, and is composed of
a golden falcon holding onto a red parchment depicting the name of the country in
Kufic script. Centred on the falcon's chest is a disc representing the national flag.

6. Geography
Area 82,880 sq. km. (30,000 sq. mi.); about the size of Maine.
Major cities Abu Dhabi (Capital); Dubai.
Terrain Largely desert with some agricultural areas.
Climate Hot, humid, low annual rainfall.

7. Population
8.9 million (2009 est., U.A.E. Government)
Ethnic groups Indian (1.75 million)
Pakistani (1.25 million)
Bangladeshi (500,000)
other Asian (1 million)
European and African (500,000)
and Emirati (890,000).
Religions Muslim (96%), Hindu, Christian.

8. Suggestions
Majority of the Population is of Indians.
This will attract the Indians as well as everyone else to an Indian
Spa centre

9. Economy
• Currency: Emirate dirham (Dh
or AED)
• Fiscal year: 1 January to 31
December.
• GDP: 914.3 billion AED
(approx. U.S. $248 billion).

10. Suggestions
Keeping the rates of our services at a premium
price will not be an issue

11. Language
Arabic
English
Urdu
Persian
Hindi

12. Suggestions
The name of the Spa Centre and Every Service
there will be written in Arabic and English.

13. Culture
People are kind and ready to accept new
things.
But UAE culture discriminates the High
Authorities and the lower authorities.

14. Suggestions
The environment of the Spa centre will be Very formal and the
Staff there will be fluent with Arabic and English.
Every Client Will be Welcomed at The Centre with proper
manners.

15. Media
High Usage Of Social Media
U.A.E’s Facebook rank is 49

16. Suggestions
High usage of social media will be a very big
advantage for our Spa Centres as interacting with
the people there and promoting our centre will
become smooth and easy

17. Hofstede’s Cultural Dimensions

18. Power Distance- 90
• Less concerned with equality
• Lower ranks should respect higher ranks
Suggestions
can be A relaxation place for women, senior citizens, etc. Discounts can be kept for women and s

19. Individualism-25
• Group and team-oriented culture
• Importance of loyalty to one’s member groups, i.e.
family, company, social group
Suggestions
The centre can have more some more added facilities for group bookings.

20. Masculinity-50
• Acknowledgement of gender differences
• Religious vs. cultural distinctions
Suggestions
The Target Audience will be both men and Women as both the genders here are
always trying on improving their social status and Spa centres come in a very niche
and elite category so men and women, both will be attracted to indian spa centres

21. Uncertainty Avoiding-80
• Strict rules and regulations
• Resistance to change and risk
Suggestions
Every thing will be explained very properly and prior of booking the package.
We will strictly follow the moto of WE GIVE WHAT WE SAY.

22. Long Term Orientation-0
Suggestions
People here believe in short term orientation and so Life Long Loyalty Cards wont
work here instead we can have discount or offers on next visits which will want the client
to visit our spa centre again.

23. Conclusion
Indian Spa centre’s are famous worldwide,
especially the Ayurvedic one’s and so it
will also be very successful in UAE as the
Services provided by us will keep in mind
the needs and wants of the people there.

24. Thank You