Chaos aims to provide customers with a fresh, hygienic cup of tea made to their liking in a relaxed ambience. Their challenges include generating awareness of their brand, driving traffic, keeping up with market trends and strategies, and maintaining quality. Their agenda is to develop a more fast and user-friendly delivery app and make people aware of the brand through digital media. Their target audience is young, urban, and semi-urban crowds.

3. “The main idea behind Chaos – having a place
where you can get a fresh hygienic cup of tea
made to you liking with a nice ambience and
relaxed settling.”
- CEO and Co-Founder
Nitin Saluja

4. The Brief
Targeting the Social Media to influence
people and let them know about the
existence of the brand.

5. Challenges
• Generating Awareness
• Driving Traffic
• Keeping up with market trend and strategies
• Keeping up the quality
• Keeping social media platforms up to date
related to customer offers and new outlets

6. Agenda
• To develop the app in a way that makes the
delivery system more faster and user friendly.
• To make people aware about the brand
through Digital Media.

7. Target Audience
• Segment A & B
• Attract young , urban and semi urban crowd

8. Competitor Analysis
• Starbucks
• Café coffee day
• Bru world café
• Tea ville
• Wagh bakri tea house
• Brooke bond tea house
• Girnar tea house

9. Insight

10. The Idea

11. Social Media Strategies
• Every Thursday Chaayos will have a live video
of tea making sessions on Instagram &
Facebook . All the live sessions will be
uploaded on youtube
• The hashtag which will be used everywhere is
#chaiday.

12. Social Media Strategies
• Contests will be held wherein people will
submit their preferred chai recipes. The best
recipe will win coupons and hampers.

13. Digital Strategies
We’ll be targeting the Food Bloggers and Food
Critics.

14. Thank You