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Pubwest metadata exposed

Bowker
Bowker

This Pubwest webinar discusses metadata best practices for publishers to follow. ONIX tip are provided.

1 of 50
Metadata Exposed 
Presented via webinar: 
Sept 11, 2014
Where Publishers, Content and 
Readers Meet
Speakers 
Rebecca Albani 
Publisher Relations Manager, BOWKER 
Clark Fife 
Director of Metadata, MACMILLAN US 
Rob Stevens 
Chief Community Officer, FIREBRAND 
TECHNOLOGIES
Title 
Inse 
rt 
Ima 
ge 
Her 
e 
4
Everything in Title 
• This Heart Within Me Burns – From Bedlam to Benidorm 
(Revised & Updated) 
• How Ottawa Spends Series, Volume 33: How Ottawa 
Spends, 2012-2013 : The Harper Majority, Budget Cuts, 
and the New Opposition 
• Losing Hope: Book One of the Sienna St. James Series 
• #06 Sherlock Holmes and the Adventure of the Sussex 
Vampire 
• Bartending 101 4th Edition 
• Quiero a mi papa Porque (I Love My Daddy Because 
English / Spanish edition) 
• Harold and the Purple Crayon 50th Anniversary Edition
Where the Data Should Go 
• Subtitle 
• Series Title 
• Translated Title 
• Series Number 
• Volume Number 
• Edition Number 
• Edition Info 
• Language
Ad

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Pubwest metadata exposed

  • 1. Metadata Exposed Presented via webinar: Sept 11, 2014
  • 2. Where Publishers, Content and Readers Meet
  • 3. Speakers Rebecca Albani Publisher Relations Manager, BOWKER Clark Fife Director of Metadata, MACMILLAN US Rob Stevens Chief Community Officer, FIREBRAND TECHNOLOGIES
  • 4. Title Inse rt Ima ge Her e 4
  • 5. Everything in Title • This Heart Within Me Burns – From Bedlam to Benidorm (Revised & Updated) • How Ottawa Spends Series, Volume 33: How Ottawa Spends, 2012-2013 : The Harper Majority, Budget Cuts, and the New Opposition • Losing Hope: Book One of the Sienna St. James Series • #06 Sherlock Holmes and the Adventure of the Sussex Vampire • Bartending 101 4th Edition • Quiero a mi papa Porque (I Love My Daddy Because English / Spanish edition) • Harold and the Purple Crayon 50th Anniversary Edition
  • 6. Where the Data Should Go • Subtitle • Series Title • Translated Title • Series Number • Volume Number • Edition Number • Edition Info • Language
  • 8. 8 Numbered Edition <title> <b202>01</b202> <b203>Bartending 101</b203> <b029>The Basics of Mixology, 4th Edition</b029> </title> <title> <b202>05</b202> <b276>40</b276> <b203>Bartending 101 (4E)</b203> </title> <b057>4</b057> <b058><![CDATA[Fourth Edition]]></b058>
  • 9. 9 BISG Best Practices
  • 10. 10 Foreign Language Edition <title> <b202>01</b202> <b203><![CDATA[Qu iero a mi papa Porque (I Love My Daddy Because English / Spanishedition)]]></b 203> </title> <language> <b253>01</b253>
  • 11. 11 Special Edition <title> <b202>01</b202> <b203>Harold and the Purple Crayon 50th Anniversary Edition</b203> </title>
  • 12. 12 BISG Best Practices
  • 13. Series Inse rt Ima ge Her e 13
  • 14. 14 Standardization of Series Name <series> <b018>The Haruhi Suzumiya Series</b018> </series> <title textcase="02" refname="Title" > <b202>01</b202> <b203>The Dissociation of Haruhi Suzumiya</b203> </title> <series> <b018>Immortal Beloved</b018> <b019>3</b019> </series> <title textcase="02" refname="Title" > <b202>01</b202> <b203>Eternally Yours</b203> </title>
  • 15. 15 Bowker Best Practices
  • 16. 16 Series Subtitle <series> <b018>Let's-Read-and-Find-Out Science 1</b018> </series> <title> <b202>01</b202> <b203>How a Seed Grows</b203> </title>
  • 17. 17 First Book in Series <othertext> <d102>08</d102> <d103>02</d103> <d104><![CDATA[ "A fantastic new dystopian series...Littlefield's compelling writing will keep readers turning pages late into the night to find out what happens next. Outstanding!" Top Pick, 4 1/2 stars<P> -RT Book Reviews]]> </d104> </othertext> <othertext> <d102>08</d102> <d103>02</d103> <d104><![CDATA[ <P>"A series starter that will appeal to fans of Jeff Kinney and Dav Pilkey . . . A treat for all . . . And guess what? It makes for good tree house reading." -- <I>Booklist</I><P>"Fans of Jeff Kinney&#8217;s &#8220;Diary of a Wimpy Kid&#8221;(Abrams) and Lincoln Peirce&#8217;s &#8220;Big Nate&#8221; series (HarperCollins) will be drawn to this book, while parents will enjoy the absence of snarky humor." -- <I>School Library Journal</I>]]> </d104>
  • 18. Subject Inse rt Ima ge Her e 18
  • 20. 20 Subjects • BISAC is a standardized list of terms and codes used within the book industry • Subject codes are required for titles sold to USA retailers • Provide the most specific code applicable to a product rather than general subjects • Choose as many codes as needed to describe the book content • List the most relevant or important code first in case retailers and librarians choose only to use the first few codes
  • 21. 21 BISAC Subject EDU045000 EDUCATION / Counseling / Crisis Management PSYCHOLOGY / Psychopathology / Depression ART / Subjects & Themes / Landscapes & Seascapes SOCIAL SCIENCE / Sociology of Religion
  • 23. Cover Image Inse rt Ima ge Her e 23
  • 26. Descriptive Fields Book descriptions and author biographies are the most important places to make the case for your book. But they are also the biggest opportunities to affect how your book is found online. • Think about web copy before jacket copy • Don’t write context-dependent copy • Write evergreen copy
  • 27. Book Description Before you write your description, you need to think about the language you plan to use: • What are the most important words related to my book? • What kinds of searches do I want my book to be found in? • What words will readers use to find my book?
  • 28. Keywords to Consider • Full title & subtitle of your book • Names of all the major contributors • Basic words about the book – e.g. “novel”, “essay”, “collection”, etc. • Subject keywords • Genre keywords • Audience keywords – Ages – “expert”, “beginner”, etc. • Tone & emotion keywords – What’s the mood of your book? – How will your book make the reader feel? Research your keywords and try to find the language that will reach the best possible audience for your book
  • 29. Description Pitfalls • Time-sensitive information – “… is currently working on the sequel ….” – “ … is the author of seven novels … “ – “… also available as an audio book ..” • Too-short descriptions • Not starting with the most important information Avoid Including: • Comparative titles and authors • URLs and 3rd party links
  • 30. Author Biography Author Biographies are like resumes! Always Include • The author’s name • Basic keywords: – e.g. “author”, “writer”, novelist”, etc. • The name of at least one book Good to Include • Professional qualifications • Awards • Praise & Publications
  • 31. Strike the Right Balance SEO and keyword research will help searchers find your book. But once they do, you have to provide good, readable descriptions that make the sale. • What your book is about • What a reader will take away from the experience of reading your book • What makes your book is different and better than all the rest
  • 33. • Supplier • Publishing Status • Availability • Dates • Prices • Related Products
  • 47. So how do you manage all of this?
  • 49. Contact Us Rebecca.Albani@Bowker.com Clark.Fife@macmillan.com robert@firebrandtech.com
  • 50. Join Us For Current State of EPUB 3 Oct 2, 3pm EDT Selling eBooks Direct to Consumers Oct 23, 3pm EDT

Editor's Notes

  1. All of the information that was on the other slide in title field that shouldn’t be there has it’s own spot according to the BISG guidelines. Each item should be placed in it’s own field in order for the metadata to reflect correctly in data systems.
  2. Edition information should not be included in the title. At Bowker, if we receive a data feed that has the edition information in the title we will remove it and place it in the edition information field. This is an example of a title where the publisher included the words “first edition” in the title field. We removed that information from the title. If it’s the first edition of the book, this data is not needed because it is assumed it’s the first edition. Once the second edition comes out you would include that data but put it in the edition number field.
  3. Here is an example of a title that included the edition number in the title field as well as the edition number field. You can see in the ONIX tags that is included numerous times. We remove this information and only keep it in the edition number field. If the title didn’t include the edition number field then we would still remove it and just put it in the edition number field so it’s not in the title.
  4. On the screen I have included the BISG best practices for edition number. You can see that it clearly states to put the edition number in the edition number tag which is B057.