Amazon-leading online store,analysis of financial statement,unfavourable working condition,marketing strategies,marketing mix,contribution towards society,online book store,kindle,amazon prime,e-commerce,jeff bezo

1. -Shruti Agrawal

3. but
But..
• What is vision and
mission of that
company?
• How the workers
work? • How they
manage to
maintain their
popularity?
• Etc…

4. founded in July
5,1994 by Jeff
Bezos
original
name as
"cadaver"
Amazon.com
started as an
online bookst
ore.
Amazon has
separate retail
websites for the
US, the
UK,Canada,etc.
2016
the fourth
most valuable
public
company.
Background
Source:https://en.wikipedia.org

5. Vision:
“To be Earth’s most
customer-centric company,
where customers can find
and discover anything they
might want to buy online.”
Mission:
“We strive to offer our
customers the lowest
possible prices, the best
available selection, and the
utmost convenience.”
Source:http://panmore.com/

6. Objective:
Source : http://www.samseely.com/
Not to givediscount ona limited products to a given periodof
time,but to offer low price oneveryproduct
Values:
Bias for
action
OwnershipInnovation
Customer
obsession
Source:http://panmore.com/

7. Business Model
Source : http://www.samseely.com/

8. Flywheel
Source : http://www.samseely.com/

9. Company Structure:
Corporate
Hierarchy
Chief
Executive
officer
Director
Chief
Financial
Officer
Chief
Technology
officer
Source:http://panmore.com/

10. Company Structure:
SEGMENT
Software
development
Retail
management and
merchandising
Information
technology
Operation and
customer services
Financial and
administration
Human resource
Legal operation
Source:http://panmore.com/

11. How it feels while
working at
Amazon?

12. Working Culture
“We’re a company of pioneers. It’s our job to make bold bets,
and we get our energy from inventing on behalf of customers.
Success is measured against the possible, not the probable. For
today’s pioneers, that’s exactly why there’s no place on Earth
they’d rather build than Amazon.”
Source:http://panmore.com/

13. Disadvantages Advantages
Source:http://www.beckershospitalre
view.com/

15. Who is target
customer?

16. 0.04
0.16
0.22
0.25
0.17
0.20
0.05
0.21
0.25
0.23
0.15
0.12
Younger than
20
21-29 30-39 40-49 50-59 60+
Prime buyer Non-Prime buyer
Age Distribution Of Amazon’s Customer
www.businessinsider.com

17. What is the
marketing mix of
the company?

18. • Advertising
•Sales promotions
•Public relations
•Retail service
•Retail goods
•Amozon prime
•Market-oriented pricing
strategy
•Price discrimination
strategy
•Value-based pricing
strategy
•Amozon e-commerce
•Amozon books
•others
Place Price
PromotionProduct
Marketing Mix
Source:http://panmore.com/

19. What are the % of
revenue from
different sectors?

20. other
5%
uk
11%
Japan
13%
Germany
14%
us
57%
Footprint 2012
www.seekingaipha.com

21. media
37%
electronic &
other gen
merchandising
60%
others
3%
Amazon-2011 Net Sale by Category
www.seekingaipha.com

22. AWS
7%
international
33%North
America
60%
Revenue 2015
www.seekingaipha.com

23. Profit margin is 1-
1.5%?How they are
still doing well?

26. Swot Analysis:
s W
O T
• Online security
threat
• Strong
competitor.
• Easy to enter.
• Diverse product
offering.
• Brand name.
• Experiment.
• Business relation.
• Working
condition.
• Kindle is not
upto mark.
• Expanding its
product segment.
• Ties up with
untapped market
• Opening stores

27. Income Statement Analysis
Source:https://www.google.com/finance?

28. Financial statement Analysis
Source:https://www.google.com/finance?

29. What about other
e-commerce sites?

30. Source:www.yourarticle.com

31. 0
5
10
15
20
25
30
Amazon Snapdeal Flipkart
visitors
Source: www.track.in

32. Contribution
Services
Amazon
smile
Stakeholder’s
interest
Source:http://panmore.com/

33. Source:http://panmore.com/
Thank you