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UPU 2015 Get Discovered By the Right Readers--Keywords

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Originally presented at uPublishU 2015 as part of the session Get Discovered By the Right Readers, this presentation covers keywords.

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UPU 2015 Get Discovered By the Right Readers--Keywords

  1. 1. Keywords Ralph.Coviello@Bowker.com
  2. 2. 2 ISBNs Self-Publishing Solutions Barcodes QR Codes Ebooks
  3. 3. Keywords – Definition – Best Practices – Developing Standards 3
  4. 4. Keywords - Definition 4
  5. 5. Keywords - Definition • 1. a word that serves as a key, as to the meaning of another word, a sentence, passage, or the like. • 2. a word used to encipher or decipher a cryptogram, as a pattern for a transposition procedure or the basis for a complex substitution. • 3. Also called catchword. Library Science. a significant or memorable word or term in the title, abstract, or text of a document or other item being indexed, used as the index entry. • 4. Digital Technology . a word used to classify or organize digital content, or to facilitate an online search for information: Search the database for the keyword “Ireland.” Dictionary.com Unabridged. Based on the Random House Dictionary, © Random House, Inc. 2014. 5
  6. 6. Keywords - Definition • 4. Digital Technology . a word used to classify or organize digital contentcontent, or to facilitate an online search for information: Search the database for the keyword “Ireland.” 6 to facilitate an online search for information
  7. 7. Keywords - Definition BISG Best Practices for Keywords in Metadata …“keyword” is defined as a word or phrase that describes the content or theme of a book product... 7
  8. 8. Keywords - Best Practices - Why Use? 8
  9. 9. Keywords - Best Practices - Why Use? To facilitate search by specific characters, places, or series names; for example: Possible keywords: Lisbeth Salander; Millennium Trilogy; Swedish crime novel 9
  10. 10. Keywords - Best Practices - Why Use? To communicate legitimate spelling variations of an important word that a consumer may include in their search; for example: Possible keywords: Hanukkah; Chanukah; Chanukkah 10
  11. 11. Keywords - Best Practices - Why Use? Consumers do not use BISAC subject classification, yet synonymous search terms can be used; for example: Possible keywords: manners; behavior; grooming; dress; social situations 11
  12. 12. Keywords - Best Practices - Why Use? To communicate a concept or theme that a consumer may include or exclude in their search; for example: Possible keywords: fantasy; young adult; magic; sequel; The Book of Dead Days 12
  13. 13. Keywords - Best Practices - Why Use? If a commonly known subject term is not referred to anywhere else in the metadata; for example: Possible keywords: Kate Middleton; Prince William; Prince George; royal family; Princess Charlotte 13
  14. 14. Keywords – Best Practices - How To Use • Choose keywords that are… – unique – consumer-oriented – relevant 14
  15. 15. Keywords - Best Practices - How To Use Choose unique keywords Possible keywords: WW2; Pacific Theater; Japan; Olympian; faith; Angelina Jolie; Track & Field; 100% effort 15
  16. 16. Keywords - Best Practices - How To Use Choose consumer-oriented keywords Possible keywords: World War 2; Second World War; WWII; European Theater; Pacific Theater; military history; Operation Overlord; Battle of the Bulge 16
  17. 17. Keywords - Best Practices - How To Use Choose relevant keywords Possible keywords: dr. seuss; rhyming; imagination; kids; rhyme; self-acceptance; spots; picture book; Harry Potter; Hunger Games 17
  18. 18. Keywords - Best Practices - How To Use 18
  19. 19. Keywords - Best Practices - Key Points 1) Single words and multiple-word phrases of 2-5 words are acceptable 2) Legitimate spelling variations of an important word 3) Use as many synonyms as are appropriate 4) Maximum number of characters is 500 5) Avoid using punctuation whenever possible 6) Use semicolons as delimiters to accommodate phrases 7) Unless relevant do not reference other notable titles 8) Flexible and can be updated 19
  20. 20. Keywords - Developing Standards BISG Best Practices for Keywords in Metadata: Guide for North American Data Senders and Receivers provides guidance on how best to utilize keywords in ONIX metadata to maximize the opportunities for book product discovery by consumers. 20 www.bisg.org/ best- practices- keywords- metadata

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