Wechat is an application that provide communication service. The strategy of the brand is putting the main marketing in the digital world.
In fact, the audiences of Wechat are very broad, and they can be everyone. And there are two types of people can get the benefits from the app directly. The first type is the people who live away from their family. Wechat can make them get in touch with each other at any time, and reduce their distance. The second one is the people who have many friends. The app can help them to communicate and get the connection with their friends conveniently.
Wechat focus on the Internet marketing. The goal of the brand is to satisfy the public needs.
Wechat is used in the mobile. Therefore, the brand have a complete mobile strategy. Firstly, it is a multifunctional app. People can take text, voice call and video call with others they want to contact with. Of course, it is free. The app also can be regard as a wallet. People can transfer or receive money in the app, like Paypal. In the recent years, the part, “Moment”, is very popular. People can share their daily photos or see their friends’ sharing in the moment. In addition, Wehcat has its own mobile games, and people can invite their friends to play them.
The version of the app is updated continually, because it fixes the bugs and gets the development all the time.
The app has one specialty attract the vision of people. It is that the app has its own sticker gallery. More and more funny stickers are added monthly.
According to the research, the number of the users of social media is very large. To develop Wechat, we can engage the brand into social media. Firstly, we can create and manage the official accounts of the brand in different social media platforms, such as Facebook, Twitter and so forth. We also can build a social media campaign related with the brand, which absorbs more people notice the brand. Moreover, we can put the paid advertisements in the social media.
Building the blog is also quite essential. We can make the tutorials of the app for introducing its functions and advantages. We also can insert the part about the feedback and question of users. It’s helpful for the public to be more familiar with the app according to answer to the question.
The goal of the strategy is to make more people use the app, and they can get more conveniences in the daily life. The number of of registered Wechat accounts and the number of monthly active users can measure whether the strategy is useful. Doing some surveys and getting the feedbacks are also helpful.
According to the research, the cost in the more than two social media platforms will be around 10000-20000 dollars every month. And the cost in the blogs will be around 500 dollars monthly.
In the summary, the strategy is to focus on digital marketing. The mobile strategy, social media and blogs should be got the attention.
