1.
October 2015
WECHAT LIFE
REPORT
OCTOBER 2015
DIGITAL JUNGLE

2.
DIGITAL JUNGLE
570,000,000
September 2015
Average Wechat Daily Logged In Users

3.
DIGITAL JUNGLE
WECHAT DAILY ACTIVE USERS (DAU)
49% 64%↑
Last Year This Year
↑

4.
DIGITAL JUNGLE
CITY LEVEL USAGE RATES
1st Tier Cities 93%
69%
43%
27%
28%
2nd Tier Cities
3rd Tier Cities
4th Tier Cities
5th Tier Cities

5.
DIGITAL JUNGLE
PEAK TIME OF ENGAGMENT ON WECHAT
22:0022:30
This YearLast Year
Due to an increase in the number of WeChat users last year,
some very interesting changes have taken place.

6.
DIGITAL JUNGLE
DAILY CONSUMPTION OF VIDEO AND VOICE CALLS
280,000,000minutes
that’s 540years!

7.
USER SENTIMENT
DIGITAL JUNGLE

8.
DIGITAL JUNGLE
OLDER CHINESE PEOPLE ARE HAPPIER
30-60
Years Olds
10-30
Years Olds

9.
DIGITAL JUNGLE
MOMENTS
2015

10.
DIGITAL JUNGLE
VOICE AND VIDEO CALLS IN CHINA
1. Beijing
2. Shanghai
3. Guangzhou
4. Shenzhen
5. Xiamen
6. Xian

11.
DIGITAL JUNGLE
VOICE AND VIDEO CALLS IN CHINA (INTERNATIONAL)
The most popular countries that Chinese Wechat users like to call
1. America
2. Japan
3. Hong Kong
4. Korea
5. Korea
6. Taiwan

12.
DIGITAL JUNGLE
LUCKY MONEY

13.
DIGITAL JUNGLE
Those born after 1980
comprised 42% of the
senders of lucky money
during the most recent
Chinese New Year period

14.
DIGITAL JUNGLE
of those lucky money users
who sent 5,000 RMB
or more during Chinese
New Year more than half
are born in the 80's

15.
DIGITAL JUNGLE
LUCKY MONEY SENDING
2015 Spring Festival Eve
520 Internet Lover's Day
Children's Day
Chinese Valentines's Day
Mid Autumn Festival
millions of people
0 25 50 75 100
The Lucky money function has evolved to include
new ways of communication.

16.
DIGITAL JUNGLE
NEW WAYS OF SELF EXPRESSION
64Lucky Money
Envelopes
Stickers
On average, 4 lucky money envelopes will be sent to friends.
People who send stickers, will share 6 or more on average.

17.
READING HABITS
DIGITAL JUNGLE

18.
DIGITAL JUNGLE
Born in the
90's
Born in the
80's
Born in the
60's
Entertainment
Gossip
National News Health & Wellness
↑ ↑ ↑

19.
DIGITAL JUNGLE
The average WeChat user reads
The average article is around
7 articles per day
1,000 characters

20.
DIGITAL JUNGLE
The average Wechat user reads
the equivalent of 1 full novel per
month on Wechat!

21.
DIGITAL JUNGLE
Peak time for reading:
8 o'clock to 10
o'clock at night

22.
DIGITAL JUNGLE
RETURNING HOME ON CHINESE NEW YEAR

23.
DIGITAL JUNGLE
BACK TO WORK AFTER NEW YEAR

24.
DIGITAL JUNGLE
Most popular domestic tourist destinations for
Chinese during the recent National day break
南京路步行街
平遥古城
春熙路
丽江
西塘古镇
天安门
外滩
夫子庙
解放碑
宽窄巷子
鼓浪屿
West Lake
西湖
鼓浪屿

25.
DIGITAL JUNGLE
Most popular international tourist destinations for
Chinese during the recent National day break
台湾 美国
泰国香港
日本
1. Hong Kong
2. Taiwan
3. USA
4. Japan
5. Thailand
6. Korea
韩国1
2
3
5
4
6

26.
DIGITAL JUNGLE
260
times
Since WeRun opened, it's users have taken
enough steps go to the moon & back

27.
DIGITAL JUNGLE
Most popular time for taking a walk
8 to 9 pm
after dinner

28.
DIGITAL JUNGLE
weekdays are
more active
Weekends are rest time

29.
or
go on a
one way
trip to Mars
DIGITAL JUNGLE

30.
SHOPPING
DIGITAL JUNGLE

31.
DIGITAL JUNGLE
1.3xmore
Male shoppers spend
on a monthly basis than female shoppers

32.
DIGITAL JUNGLE
15%+
of WeChat users are daily active
WeChat game players

33.
DIGITAL JUNGLE
75%+
of WeChat game players play for
longer than 10 minutes every day

34.
DIGITAL JUNGLE
60%
of WeChat users are young users
aged between 15 and 29

35.
DIGITAL JUNGLE
WeChat young users on average have
friends on WeChat
128

36.
DIGITAL JUNGLE
Wechat users graduating from university
will on average add
more friends as they enter the work force
20%

37.
DIGITAL JUNGLE
of voice & video calls are made by young users
58%

38.
DIGITAL JUNGLE
10:00
22:00
Peak times to shop online on WeChat

39.
September top sellers for young people on WeChat
Phone
battery packs Autumn clothes Selfie sticks
DIGITAL JUNGLE

40.
Most popular music recently in China
DIGITAL JUNGLE

41.
Most popular films recently in China
DIGITAL JUNGLE

42.
Most popular dramas recently in China
DIGITAL JUNGLE

43.
Most popular variety shows recently in China
DIGITAL JUNGLE

44.
DIGITAL JUNGLE
Digital Jungle
Connecting Brands to a Chinese speaking audience

45.
AUCKLAND LONDONSYDNEYSHANGHAIBEIJING
www.digitaljungle.agency