October 2015
WECHAT LIFE
REPORT
OCTOBER 2015
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570,000,000
September 2015
Average Wechat Daily Logged In Users

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WECHAT DAILY ACTIVE USERS (DAU)
49% 64%↑
Last Year This Year
↑

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CITY LEVEL USAGE RATES
1st Tier Cities 93%
69%
43%
27%
28%
2nd Tier Cities
3rd Tier Cities
4th Tier Cities
5th Tier Cities

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PEAK TIME OF ENGAGMENT ON WECHAT
22:0022:30
This YearLast Year
Due to an increase in the number of WeChat users last year,
some very interesting changes have taken place.

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DAILY CONSUMPTION OF VIDEO AND VOICE CALLS
280,000,000minutes
that’s 540years!

USER SENTIMENT
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OLDER CHINESE PEOPLE ARE HAPPIER
30-60
Years Olds
10-30
Years Olds

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MOMENTS
2015

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VOICE AND VIDEO CALLS IN CHINA
1. Beijing
2. Shanghai
3. Guangzhou
4. Shenzhen
5. Xiamen
6. Xian

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VOICE AND VIDEO CALLS IN CHINA (INTERNATIONAL)
The most popular countries that Chinese Wechat users like to call
1. America
2. Japan
3. Hong Kong
4. Korea
5. Korea
6. Taiwan

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LUCKY MONEY

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Those born after 1980
comprised 42% of the
senders of lucky money
during the most recent
Chinese New Year period

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of those lucky money users
who sent 5,000 RMB
or more during Chinese
New Year more than half
are born in the 80's

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LUCKY MONEY SENDING
2015 Spring Festival Eve
520 Internet Lover's Day
Children's Day
Chinese Valentines's Day
Mid Autumn Festival
millions of people
0 25 50 75 100
The Lucky money function has evolved to include
new ways of communication.

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NEW WAYS OF SELF EXPRESSION
64Lucky Money
Envelopes
Stickers
On average, 4 lucky money envelopes will be sent to friends.
People who send stickers, will share 6 or more on average.

READING HABITS
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Born in the
90's
Born in the
80's
Born in the
60's
Entertainment
Gossip
National News Health & Wellness
↑ ↑ ↑

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The average WeChat user reads
The average article is around
7 articles per day
1,000 characters

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The average Wechat user reads
the equivalent of 1 full novel per
month on Wechat!

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Peak time for reading:
8 o'clock to 10
o'clock at night

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RETURNING HOME ON CHINESE NEW YEAR

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BACK TO WORK AFTER NEW YEAR

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Most popular domestic tourist destinations for
Chinese during the recent National day break
南京路步行街
平遥古城
春熙路
丽江
西塘古镇
天安门
外滩
夫子庙
解放碑
宽窄巷子
鼓浪屿
West Lake
西湖
鼓浪屿

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Most popular international tourist destinations for
Chinese during the recent National day break
台湾 美国
泰国香港
日本
1. Hong Kong
2. Taiwan
3. USA
4. Japan
5. Thailand
6. Korea
韩国1
2
3
5
4
6

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260
times
Since WeRun opened, it's users have taken
enough steps go to the moon & back

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Most popular time for taking a walk
8 to 9 pm
after dinner

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weekdays are
more active
Weekends are rest time

or
go on a
one way
trip to Mars
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SHOPPING
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1.3xmore
Male shoppers spend
on a monthly basis than female shoppers

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15%+
of WeChat users are daily active
WeChat game players

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75%+
of WeChat game players play for
longer than 10 minutes every day

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60%
of WeChat users are young users
aged between 15 and 29

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WeChat young users on average have
friends on WeChat
128

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Wechat users graduating from university
will on average add
more friends as they enter the work force
20%

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of voice & video calls are made by young users
58%

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10:00
22:00
Peak times to shop online on WeChat

September top sellers for young people on WeChat
Phone
battery packs Autumn clothes Selfie sticks
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Most popular music recently in China
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Most popular films recently in China
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Most popular dramas recently in China
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Most popular variety shows recently in China
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Digital Jungle
Connecting Brands to a Chinese speaking audience

AUCKLAND LONDONSYDNEYSHANGHAIBEIJING
www.digitaljungle.agency