Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Wechat Life Report

2,787 views

Published on

On October 23rd 2015, Tencent revealed a wide array of WeChat statistical data previously unknown to the public. Their presentation was entitled “WeChat Life” and was presented at their Tencent’s Global Partner’s Conference in Chongqing, China. Here at Digital Jungle we thought you may also want to take a look at some interesting ways WeChat is being used.

Published in: Social Media

Wechat Life Report

  1. 1. October 2015 WECHAT LIFE REPORT OCTOBER 2015 DIGITAL JUNGLE
  2. 2. DIGITAL JUNGLE 570,000,000 September 2015 Average Wechat Daily Logged In Users
  3. 3. DIGITAL JUNGLE WECHAT DAILY ACTIVE USERS (DAU) 49% 64%↑ Last Year This Year ↑
  4. 4. DIGITAL JUNGLE CITY LEVEL USAGE RATES 1st Tier Cities 93% 69% 43% 27% 28% 2nd Tier Cities 3rd Tier Cities 4th Tier Cities 5th Tier Cities
  5. 5. DIGITAL JUNGLE PEAK TIME OF ENGAGMENT ON WECHAT 22:0022:30 This YearLast Year Due to an increase in the number of WeChat users last year, some very interesting changes have taken place.
  6. 6. DIGITAL JUNGLE DAILY CONSUMPTION OF VIDEO AND VOICE CALLS 280,000,000minutes that’s 540years!
  7. 7. USER SENTIMENT DIGITAL JUNGLE
  8. 8. DIGITAL JUNGLE OLDER CHINESE PEOPLE ARE HAPPIER 30-60 Years Olds 10-30 Years Olds
  9. 9. DIGITAL JUNGLE MOMENTS 2015
  10. 10. DIGITAL JUNGLE VOICE AND VIDEO CALLS IN CHINA 1. Beijing 2. Shanghai 3. Guangzhou 4. Shenzhen 5. Xiamen 6. Xian
  11. 11. DIGITAL JUNGLE VOICE AND VIDEO CALLS IN CHINA (INTERNATIONAL) The most popular countries that Chinese Wechat users like to call 1. America 2. Japan 3. Hong Kong 4. Korea 5. Korea 6. Taiwan
  12. 12. DIGITAL JUNGLE LUCKY MONEY
  13. 13. DIGITAL JUNGLE Those born after 1980 comprised 42% of the senders of lucky money during the most recent Chinese New Year period
  14. 14. DIGITAL JUNGLE of those lucky money users who sent 5,000 RMB or more during Chinese New Year more than half are born in the 80's
  15. 15. DIGITAL JUNGLE LUCKY MONEY SENDING 2015 Spring Festival Eve 520 Internet Lover's Day Children's Day Chinese Valentines's Day Mid Autumn Festival millions of people 0 25 50 75 100 The Lucky money function has evolved to include new ways of communication.
  16. 16. DIGITAL JUNGLE NEW WAYS OF SELF EXPRESSION 64Lucky Money Envelopes Stickers On average, 4 lucky money envelopes will be sent to friends. People who send stickers, will share 6 or more on average.
  17. 17. READING HABITS DIGITAL JUNGLE
  18. 18. DIGITAL JUNGLE Born in the 90's Born in the 80's Born in the 60's Entertainment Gossip National News Health & Wellness ↑ ↑ ↑
  19. 19. DIGITAL JUNGLE The average WeChat user reads The average article is around 7 articles per day 1,000 characters
  20. 20. DIGITAL JUNGLE The average Wechat user reads the equivalent of 1 full novel per month on Wechat!
  21. 21. DIGITAL JUNGLE Peak time for reading: 8 o'clock to 10 o'clock at night
  22. 22. DIGITAL JUNGLE RETURNING HOME ON CHINESE NEW YEAR
  23. 23. DIGITAL JUNGLE BACK TO WORK AFTER NEW YEAR
  24. 24. DIGITAL JUNGLE Most popular domestic tourist destinations for Chinese during the recent National day break 南京路步行街 平遥古城 春熙路 丽江 西塘古镇 天安门 外滩 夫子庙 解放碑 宽窄巷子 鼓浪屿 West Lake 西湖 鼓浪屿
  25. 25. DIGITAL JUNGLE Most popular international tourist destinations for Chinese during the recent National day break 台湾 美国 泰国香港 日本 1. Hong Kong 2. Taiwan 3. USA 4. Japan 5. Thailand 6. Korea 韩国1 2 3 5 4 6
  26. 26. DIGITAL JUNGLE 260 times Since WeRun opened, it's users have taken enough steps go to the moon & back
  27. 27. DIGITAL JUNGLE Most popular time for taking a walk 8 to 9 pm after dinner
  28. 28. DIGITAL JUNGLE weekdays are more active Weekends are rest time
  29. 29. or go on a one way trip to Mars DIGITAL JUNGLE
  30. 30. SHOPPING DIGITAL JUNGLE
  31. 31. DIGITAL JUNGLE 1.3xmore Male shoppers spend on a monthly basis than female shoppers
  32. 32. DIGITAL JUNGLE 15%+ of WeChat users are daily active WeChat game players
  33. 33. DIGITAL JUNGLE 75%+ of WeChat game players play for longer than 10 minutes every day
  34. 34. DIGITAL JUNGLE 60% of WeChat users are young users aged between 15 and 29
  35. 35. DIGITAL JUNGLE WeChat young users on average have friends on WeChat 128
  36. 36. DIGITAL JUNGLE Wechat users graduating from university will on average add more friends as they enter the work force 20%
  37. 37. DIGITAL JUNGLE of voice & video calls are made by young users 58%
  38. 38. DIGITAL JUNGLE 10:00 22:00 Peak times to shop online on WeChat
  39. 39. September top sellers for young people on WeChat Phone battery packs Autumn clothes Selfie sticks DIGITAL JUNGLE
  40. 40. Most popular music recently in China DIGITAL JUNGLE
  41. 41. Most popular films recently in China DIGITAL JUNGLE
  42. 42. Most popular dramas recently in China DIGITAL JUNGLE
  43. 43. Most popular variety shows recently in China DIGITAL JUNGLE
  44. 44. DIGITAL JUNGLE Digital Jungle Connecting Brands to a Chinese speaking audience
  45. 45. AUCKLAND LONDONSYDNEYSHANGHAIBEIJING www.digitaljungle.agency

×