Multiplatform & Multiscreen Ecosystem

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My Presentation at the DOK Netlab in Leipzig on November 1st. Talking about the changes in user needs and expectations related to TV and movies.

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Multiplatform & Multiscreen Ecosystem

  1. 1. + MULTIPLATFORM ECOSYSTEM
  2. 2. A PRESENTATION BY BERTRAM GUGEL @digitalerfilm 2
  3. 3. 3
  4. 4. 4
  5. 5. 5
  6. 6. Is it just me? 6
  7. 7. „watching my favorite serie with my baby boy“ {c} by Adriana Márquez Acosta. http://immrsefron.tumblr.com/post/26441105398/watching-my-favorite-serie-with-my-baby-boy 7
  8. 8. „Home sweet home. Watching Kids on the Slope on Hulu while I’m editing them wedding pics. Still needs to be edited btw haha“ {c} by robbies365of25 http://robbies365of25.tumblr.com/post/33926318316/022-home-sweet-home-watching-kids-on-the- 8
  9. 9. CC by Chris Pirillo http://www.flickr.com/photos/lockergnome/8151419893/ 9
  10. 10. CC by Scott Macklin www.mcdm.uw.edu http://www.flickr.com/photos/50865813@N06/6878930546/ 10
  11. 11. 4 Macs 2 Smartphones 2 Streaming Boxes 271 Webservices 94 Apps 1 Screen 11
  12. 12. It‘s a fragmented ecosystem! 12
  13. 13. Filme Videoload Sony Video Unlimited Apple TV non Fiktionale Formate Serien Videociety (Smart)TV BILD.de DailymeTV Web Fernsehpublizistik Nachrichten Maxdome Mac/PC iTunes iPad YouTube Sport MyVideo Tablet Online Originals Mediatheken iPhone mySpass Spiegel.TV Smartphone
  14. 14. How do users cope? 14
  15. 15. Interact Print TV TV Discover Manage Consume Mobile + Share
  16. 16. PC TV Mobile +
  17. 17. PC Discover TV Mobile Interact Manage + Consume Share
  18. 18. PC TV Mobile Discover +
  19. 19. We have adapted our personalization algorithms to this new scenario in such a way that now 75% of what people watch is from some sort of recommendation. – Xavier Amatriain, Netflix
  20. 20. Promotes Movies 20
  21. 21. Power is shifting Actor TV Station Producer Content
  22. 22. PC TV Mobile Manage +
  23. 23. Biggest Screen Best Audio Setup Photo: Tom Borowski | http://www.flickr.com/photos/tomborowski/6282761153/in/photostream CC-BY 23
  24. 24. Just one voice command away 24
  25. 25. The new bedchamber TV 3x viewing time >40% Mobile Traffic Foto: Wayan Vota http://www.flickr.com/photos/dcmetroblogger/6574651159/
  26. 26. What's going to kill movies and TV is what's already killing them: better ways to entertain people. – Paul Graham, Y-Combinator
  27. 27. One TV Episode/Day In the US the top apps are already bringing 20 hours per month. That’s huge, and it’s just the beginning. – Nick Dorra, Rovio
  28. 28. New distribution means ... 600M Devices
  29. 29. PC TV Mobile + Consume
  30. 30. More platforms – more usage? 274min 44min 65min 15min 3min TV 30
  31. 31. Press Pause Play
  32. 32. Multiplatform approach <
  33. 33. PressPausePlay By the numbers 660k 145k 415k #65 Video Views on YouTube Views of „reupload“ +100% Views on Vimeo on iTunes Toplist 33
  34. 34. Reach on the Net. 1,73M Unique Video Users in 30 Days 1,94M Viewers in 15 Minutes 1,9 vs. RTL Aktuell 18:45 / 03.02. Quellen: Comescore Nov. 2008 / AGF
  35. 35. Info Info Info What‘s your content? Info Wirtschaft Inland Info Info NACHRICHTEN Info Genuss KULTUR Politik Info Info Info Views Unterhaltung MUSIK ENTERTAINMENT News Info Emotion Genuss Emotion Info GOSSIP Vergnügen Music Videos, Entertainment, Comedy, ... Vergnügen Unterhaltung Inszenierung 35
  36. 36. on to s rs de dm irr or er ol lb ba 16 in og az ag pm Bl ns lie te r ei E TY h sD ia c ns ss e an IT YT Gr on k ie Sm itt ie t 0 7. 0 00 0. 00 0. 00 .0 0 14 0 0. 00 .0 0 21 0 00 .0 00 .0 28 Give users something to consume ... Upload Views Archiv Views 36
  37. 37. ... Facebook & YouTube are the new Satellite and Cable Providers. Guaranteed Reach! http://trends.builtwith.com/media/YouTube 37
  38. 38. PC TV Mobile Interact +
  39. 39. Sparks Conversations Foto: almost witty http://www.flickr.com/photos/badlydubbedboy/69097713/ CC-Licence 39
  40. 40. Interaction happens ... 3m 50cm Interactive TV 10cm 40
  41. 41. ... with other services! 57% Check Emails 45% use an App 44% use Social Networks 44% surf the Web
  42. 42. XBox SmartGlass Helps users!
  43. 43. PC TV Mobile + Share
  44. 44. Light campfires! Foto: lowjumpingfrog | http://www.flickr.com/photos/jenorton/5647856557/ CC-BY 44
  45. 45. If there‘s an audience Ellen is there! 2,7M Zuschauer 23,2M Follower TV 7M Abonnenten http://images.wikia.com/muppet/images/b/b6/EllenDegeneres-Kermit-(2011-11-09).jpg 11,1M Fans 45
  46. 46. 10.000 Videos on YouTube https://www.youtube.com/watch?v=WUhoo3mcWEU https://www.youtube.com/watch?v=VKvvkrMWcno https://www.youtube.com/watch?v=Yb6Nd21p-Gg 46
  47. 47. >2,2 Bn Views on YouTube! Season 9 106.105.467 75.021.537 22.913.411 6.862.908 11/2010 05/2011 11/2011 05/2012 47
  48. 48. Follower Subscriber From Audience to Users! Likes 48
  49. 49. PC TV Mobile + Restart
  50. 50. Collaborative storytelling and filmmaking will do to Hollywood what Wikipedia did to Encyclopedia Britannica – Jimmy Wales, Wikipedia Foto: Wayan Vota http://www.flickr.com/photos/dcmetroblogger/6574651159/
  51. 51. Think about different usage scenarios. Foto: flickingerbrad http://www.flickr.com/photos/56155476@N08/6659994609/
  52. 52. Think about new jobs to be done. Foto: Robert Couse-Baker http://www.flickr.com/photos/29233640@N07/6042255383/6042255383_0a6733bcd6_o.jpg
  53. 53. Think about a new context. Foto: hammershaug http://www.flickr.com/photos/hammershaug/4835259477/
  54. 54. + Audience Development 54
  55. 55. tvhackday.com 55
  56. 56. Thank You! Contact Bertram Gugel M: +49 179 22 1 77 63 bertram@gugelproductions.com www.gugelproductions.de

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