Presentation on Search Engine Optimization and Analytics as part of the final year Internship presentation.This slide contains about search engine optimization and analytics.

1. SEARCH ENGINE
OPTIMIZATION AND
ANALYTICS
- Presented by : Ultha NiraulaUnder the supervision of
Er. Saroj Dhakal

2. INTRODUCTION OF THE INDUSTRY
 Digital marketing industry in Nepal is a booming career today. With the
unfolding of modern technologies and preponderance of Digital Marketing
(DM), businesses are doing all that they can to match up the pace. Businesses
are either changing their plans of action into the digital one, or amplifying
existing marketing strategies with digital advertising techniques.
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3. INTRODUCTION OF THE ORGANIZATION
 Digital Gurkha is a newly established Digital Marketing agency which focuses
on research, development and growth of each individual of the company. It
offers end to end Digital Marketing solutions and also works in creative field
like Influencer Marketing. Some of the services provided by the agency are:
 Complete digital marketing solution
 Analytics and optimization
 Personalized online marketing
 High Return Of Investment (ROI)
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4. OBJECTIVE
 To develop practical skills in SEO.
 To understand the use and importance of data and analytics.
 To Understand both the abilities and limitations of search engines.
 To develop and improve skills in technical dilemmas, critical thinking,
decision making, effective communication, technology, quantitative
reasoning, and teamwork.
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5. Duration of the Internship
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Department Search Engine Optimization
Supervisor Mr. Ullekh Niraula
Start Date 9/10/2017
End Date 28/12/2017
Working Days Monday-Friday
Working Hours 10 am -5 pm

6. ROLES AND RESPONSIBILITES
 Use of google analytics and funnel research
 User behavior analysis on the dropout page
 Keyword research on the provided topic for redDoko.com and Digital Gurkha
 Content writing as per in consideration with the google crawlers
 Research on backlink creation with DA higher than 14
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7. FRAMEWORK
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8. MATHMATICAL EQUATION
 Assume a small universe of four web pages: A, B, C and D. Links from a page
to itself, or multiple outbound links from one single page to another single
page, are ignored.
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9. DATA COLLECTION
 Data collection.is performed by using various different tools. For the data
collection of the website, google analytics is used which is installed in the
website using a small piece of code. Similarly, for the keyword research
keyword planner is used which is a free tool available on the Internet. Also, to
check the DA and other functions of the website, mozbar plug in is used.
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10. TESTING STRATEGIES
Unit testing
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11.  Integration Testing
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12.  System Testing
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13. IMPLEMENTATION TECHNIQUES
 On Page SEO
Meta Title and Meta Description
Body Tags (H1, H2, H3, H4, etc.)
Internal Linking
 Off Page SEO
Backlink Building:
Social Signals:
 Analytics
Google Analytics
Facebook Business manager
Facebook pixel
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14. RESULT
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18. LIMITATIONS
 Some of the limitations of SEO and analytics are:
1. Results are unlikely to be obtained until about 3 months after launching an SEO campaign. And probably the results for
a return on investment is not obtained until 3+ months.
2. Search engines such as Google are continually revising their algorithms so there is nothing permanent about any success
you do achieve. SEO strategies have to be continually revised.
3. The competition is with companies that likely have bigger budgets for a limited number of spots. Moreover, it's believed
that search engines favor big brands anyways, regardless of quality.
4. It is very difficult to make changes once SEO is started. If homepage for a particular keyword is ranked, all of a sudden
particular service page for that keyword is very difficult to rank. In other words, it's difficult to refine your marketing
because there are huge delays.
5. There is little certainty in getting desirable results.
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19. CONCLUSION
 It is very important for a website to have an effective search engine
optimization (SEO) plan in order to position the website well. This document
focuses on utilizing website page optimization using various techniques used
in white hat SEO: On Page SEO, Off Page SEO for relevant link building, to
increase the website search engine visibility and rankings .
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20. THANKYOU !
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