1. SEO stands for search engine optimization. It is a process that will increase a website’s visibility in
search engine results. SEO includes various tasks such as Keyword research, creating high-quality
content, Optimizing website content, and Building backlinks.
It becomes an important part of Digital marketing strategy. Companies are investing a lot of time
and effort in improving their organic rankings. You can measure the popularity and need of SEO by
observing the job portals flooded with numerous digital marketing jobs for freshers as well as for
experienced candidates associated with SEO.
Presently, Google is the leading search engine with 5.6 billion searches per day, and SEO experts
usually consider Google’s algorithms to craft their digital marketing strategies.
There are billions of webpages on the internet, and Google crawls for only the most relevant and
high-quality content to be put on top of page rankings. For businesses that are competing online, top
spots in page rankings mean more leads and potential conversions.
Having a good SEO strategy requires using tools and methods wisely to maximize results. And here
we have gathered Top SEO Tools for your business.