Social Media; What’s New, What’s Hot, What’s Not! Learn the latest updates, features and algorithms with Zoe and how you can get the maximum from your social media activities with the newest changes. Zoe will also discuss what’s not hot and how to avoid making the mistakes to try and get the most reach for the sake of large analytical numbers.

1. Zoe Cairns
SOCIAL MEDIA STRATEGIST,
ZC SOCIAL MEDIA
LONDON, UK ~ SEPTEMBER 5 - 6, 2018
DIGIMARCONEUROPE.COM | #DigiMarConEurope
DIGIMARCONUK.CO.UK | #DigiMarConUK
Social Media
Marketing Master
Class
MASTERCLASS

2. As Seen
On….

3. LONDON
MADRID
BRUSSELS
DUBAI DELHI
KUALA LUMPUR
BALI
BELFAST POLAND
AMSTERDAM
MONTENEGR
O
MUMBAI
SITG
ES
SALT LAKE
CITY
LILL
E

4. Who we have worked with…..

5. Social Media Changes Everyday

6. Social Media Strategy

7. Social Media Strategy
• Goals and Objectives
• Target Audience
• Influencers
• Selected Social Media Platforms
• Content and Features
• Monitoring
• Listening
• Measuring and Analysis

8. How does change affect your strategy?

9. Social Media Strategy
• Goals and Objectives
• Target Audience
• Influencers
• Selected Social Media Platforms
• Content and Features
• Monitoring
• Listening
• Measuring and Analysis

10. What changes in Social Media?

11. Social Media Algorithms and Features

12. Algorithms?

13. Facebook Algorithm

14. Recent Facebook Algorithm Changes
• More engagement
• Community feel to your posts
• User generated content
• Rich media – FB LIVE, video, images

15. Instagram Algorithm

16. Instagram Algorithm
• Based on who and what you like, not who you follow.
• Creates a unique feed for everyone.
• Predicts what videos and photos are important to you, and
uses three main factors;
– Interest
– Timeliness
– Relationship (Tip get more people commenting and tagging
you in their posts
• Other factors;
– Frequency
– Following
– Usage
• Business vs Personal Profile
• Video vs Images
• Produce great content

17. LinkedIn Algorithm

18. LinkedIn Tips for Algorithm
• Native Video
• Contribute and Engage
• Use of URL Links
• Consistency

19. How can we get the maximum from our
Social media activities?

20. New Features
• FB LIVE
• FB Stories
• FB Watch
• Insta Stories
• Highlights/Categories
• IGTV
• Native Video

21. Facebook Stories

22. Facebook Stories (Business Page)

23. New Features
• FB LIVE
• FB Stories
• FB Watch
• Insta Stories
• Highlights/Categories
• IGTV
• Native Video

24. Using Instagram Highlights and Stories

25. Create Highlight Icons

26. Using Relevant Hashtags (Instagram)
• Shadowban
• Use 8-9 hashtags in your posts (agropulse)
• Don’t use the same hashtags over and over again
• Use a real time hashtagging tool
• Monitor and measure your performance with the hashtags
• Check out the hashtags your competition are using!

27. Hashtagging Tools (Instagram)

29. New! IGTV

30. New Features
• FB LIVE
• FB Stories
• FB Watch
• Insta Stories
• Highlights/Categories
• IGTV
• Native Video

31. LinkedIn Native Video

32. On Mobile

33. Revise your strategy

34. Social Media Strategy
• Goals and Objectives
• Target Audience
• Influencers
• Selected Social Media Platforms
• Content and Features
• Monitoring
• Listening
• Measuring and Analysis

35. Keep up with updates and changes!

36. Zoe Cairns zoe@zcsocialmedia.com
Social Media Consultant
@zoe_cairns
@zcairns
ZoeCairnsUK