55 5GlobalDataVolumeinExabytesMultiple sources: IDC,Cisco100908070605040302010AggregateUncertainty%90008000700060005000400030002000100002005 2010 2015Enterprise DataData quality solutions exist forenterprise data like customer,product, and address data, but thisis only a fraction of the totalenterprise data.By 2015 the number of networked devices willbe double the entire global population. Allsensor data has uncertainty.The total number of social media accountsexceeds the entire global population. Thisdata is highly uncertain in both itsexpression and content.
2009800,000 petabytesas much Data and ContentOver Coming Decade44xOf world’s datais unstructured80%Explosion of Data Means a Lot of Information …But we are lacking Insight202035 zettabytesBusiness leaders frequentlymake decisions based oninformation they don’t trust, ordon’t have1in383%of CIOs cited “Businessintelligence and analytics” aspart of their visionary plansto enhance competitivenessBusiness leaders say they don’thave access to the informationthey need to do their jobs1in2of CEOs need to do a better jobcapturing and understandinginformation rapidly in order tomake swift business decisions60%90%of the world’s data wascreated in the last twoyears
VarietyVolume VelocityVeracityof Tweetscreated daily12 terabytestrade eventsper second5millionOf video feeds fromsurveillance cameras100’s“We have for the first time aneconomy based on a keyresource [Information] that isnot only renewable, but self-generating.Running out of it is not aproblem, but drowning in itis.”– John NaisbittDecisionmakers trusttheir informationOnly 1 in 3We’ve Moved into a New Era of Computing
What can you do with big data?Innovate new Products Speedand ScaleKnow Everything About your Customers• Social Media - Product/brand Sentimentanalysis• Brand strategy• Market analysis• RFID tracking & analysis• Transaction analysis to create insight-based product/service offerings• Social media customer sentiment analysis• Promotion optimization• Segmentation• Customer profitability• Click-stream analysis• CDR processing• Multi-channel interaction analysis• Loyalty program analytics• Churn predictionRun Zero Latency Operations• Smart Grid/meter management• Distribution load forecasting• Sales reporting• Inventory & merchandising optimization• Options trading• ICU patient monitoring• Disease surveillance• Transportation network optimization• Store performance• Environmental analysis• Experimental researchInstant Awareness of Riskand Fraud• Multimodal surveillance• Cyber security• Fraud modeling & detection• Risk modeling & management• Regulatory reportingExploit Instrumented Assets• Network analytics• Asset management and predictive issue resolution• Website analytics• IT log analysis
PURPOSEFULBehavior pattern analysis delivering insights foreﬀective marketing decisionsEXPLORATORY REAL-TIME &ACTIONABLEPREDICTIVECustomerBuyingBehaviorExplore patterns thatto uncover customeracquisition andretention behaviorpatterns across all datasourcesScore customer behavior analysis and createmodels around newly discovered buyingpatterns. Accurately predict likely next bestaction for the customer.Actionable insight supportingapplications & processes –campaignexecution, CRM, ecommerce, callcenter, etc. Next best action offer canbe modeled and predicted in real-timebased on customer interaction andtransactions.Product Offers,Enhancement &DevelopmentIdentify, analyze andvisualize feedbackabout your productScore product sentiment and create models thatwould predict cross-sell and up-sell opportunitiesand insight into product enhancement anddevelopment of future portfolioAdeffectivenessActionable insight for localizedproduct promotions that can beexecuted for maximum impact.Insight is fed into productenhancement and portfolio decisionsCollect and analyzesocial data to assessawareness, reachand reaction to onand offline adsCreate predictive models to test and fine tunead campaign to maximize effectivenessReal-time ad analysis drivesfast reaction to optimizecampaign strategy andmaximize ROI
1770 1875 1920 1830 2010 1970 InnovaHon 1st Wave 2nd Wave 3rd Wave 4th Wave 5th Wave 6th Wave Smarter Products § Instrumented, interconnected, and intelligent § Building blocks for a smarter planet § Sustainability The Industrial RevoluIon Age of Steam and Railways Age of Steel, Electricity and Heavy Engineering Age of Oil, Cars and Mass ProducIon Age of IT & Telecom Source: “Next GeneraIon Green: Tomorrow’s InnovaIon Green Business Leaders”, Business Week, Feb 4, 2008 and Nicolai KontraIev: “The Major Economic Cycles” (1925) We are ushering in a new wave of innovaHon
27Sixth Wave Thinking1. Waste = Opportunity2. Sell the Service, not the Product3. Digital and Natural Converge4. Bits are Global, Atoms are Local5. If in Doubt, Look to Nature6th Wave James Bradfield Moody & Bianca Nogrady: The Sixth Wave – How to succeed in a ressource-limted world