case study audiLocal Marketing ManagementAudiWhen Audi was preparing to launch a new corporate identity in 2008,the luxury auto maker decided its ad builder software had outlived itseffectiveness. Audi selected Saepio to protect its branding and to givedealers a single point of access for all marketing assets.Background SolutionWith roots dating back to 1911, Audi has become one of the world’s Saepio offered Audi more bang for the buck. Sophisticated metadatamost successful luxury automotive brands. The company’s distributed tagging makes finding assets – including print ads, flyers, flashmarketing force of nearly 275 domestic dealers play a key role in Audi’s banners and emails – fast and easy for dealers. Dynamic customizationmarket presence and market share gain for luxury brands sold in capabilities and automatic resizing eliminate the need to involve anAmerica. outside agency to manually version ads. Plus, storefront enhancements and real-time reporting add to the new system’s value.Challenge Key BenefitsWhile Audi had provided an ad builder resource for its dealers sincethe early 2000’s, Audi needed a much more dynamic solution that Implementation took just two months and dealers embraced thestreamlined ad creation for across all models, offer types, media and solution right away. Dealers can customize ads and send placement-size. Without such a system, ad hoc efforts by local dealers to create ready output to publications within minutes – without jumpingtheir own ad materials often caused brand effectiveness to suffer. through hoops or having to send corporate-approved art first to anIn addition,with the original system, images were not tagged with agency for local customization, saving Audi hundreds of thousandsmetadata so finding the right asset was cumbersome for users. of dollars. And Saepio platform makes it much easier for dealers to comply with brand standards.