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Audience Data Influences Native, Digiday Publishing Summit Europe, October 2016

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Dolly Jones' presentation from DPSE Nice in October 2016

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Dolly Jones Digital Strategy Director
 BRITAIN AUDIENCE DATA INFLUENCES NATIVE
DATA INFORMED, 
 NOT ENFORCED
IDENTIFY & MARRY TRAFFIC TRENDS & CLIENT KPIs
WHAT DOES 
 SUCCESS LOOK LIKE?
CONSIDER CONTEXT
3 KEY TAKEAWAYS Treat branded content as you would editorial content; from idea to optimization1 2 3 Be creative with data: marry KPIs to traffic trends Contextualize, and be unique within the context in which you are offering content

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