Linked In Ready Reckoner


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Linked In Ready Reckoner

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Linked In Ready Reckoner

  1. 1. LinkedIn Basics What is LinkedIn? LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. As of May 2009, it had more than 40 million registered users spanning 170 industries. Latest LinkedIn Facts • LinkedIn has over 42 million members in over 200 countries and territories around the world. • A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. • Executives from all Fortune 500 companies are LinkedIn members. The Site: • Launched in 2003 • 3 degree Network • Strong Focus on privacy The Company: • Profitable Since 2006 • 250 Employees • Based in Mountain View, CA The Numbers: • 22 Million Members • 4+ Million Unique Visitors/Month • 40 Million Pages views/Day • 2 Million Searches/Day • 250 K Invitations Sent/Day • 1 Million Answers posted Presenter- Dibakar Ghosh
  2. 2. LinkedIn Basics Here are some of the Statistical Highlights on LinkedIn that you really need to know for your business. Business Decision Makers: 49% EVP/SVP/VP: 6.5% Job Titles: C-Level Executives 7.8% EVP/SVP 6.5% Senior Management 16% Middle Management 18% 50% Are Business Decision Makers in Their Companies Settings & Personalization Complete control of your privacy Account Type Profile Settings My Profile My Profile Photo Public Profile Manage Recommendations Personal Information Name & Location Email Address Your Password Presenter- Dibakar Ghosh
  3. 3. LinkedIn Basics Email Notifications Contact Settings Opportunity Preferences Advice to users considering contacting you Receiving Emails Invitation Filtering Invitation Filtering Connections Browse Profile Views Profile and Status Updates Advertising Viewing Profile Photos Service Provider Directory Service Provider Directory My Network Ten Ways to Use LinkedIn 1. Increase your visibility. 2. Improve your connectability. 3. Improve your Google PageRank. 4. Enhance your search engine results. 5. Perform blind, “reverse,” and company reference checks. 6. Increase the relevancy of your job search. 7. Make your interview go smoother. 8. Gauge the health of a company. 9. Gauge the health of an industry. 10. Track startups. 10 super cool ways to increase your network in Linkedin 1) Get all your contacts in the address-book of your Outlook, Yahoo, Google, Rediff, AOL and MSN email accounts. Presenter- Dibakar Ghosh
  4. 4. LinkedIn Basics 2) Write a comprehensive profile with proper keywords 3) Use your interest sections most intelligently 4) Make getting connected with you as easy as possible for others 5) Get connected to the top open networkers 6) Be an open networker yourself 7) Join relevant groups 8) Ask relevant questions. 9) Answer questions related to your field 10) Answer to all your connection invitations messages. Statistics of few Top Social Networking websites Registered Global Page Name Description/Focus Registration users ranking Open to 192 LinkedIn General/Business 42,000,000 people 18 and older. Photo sharing, commenting, Flickr photography related No Info Open 37 networking, worldwide Indian Social Networking Open to people Bigadda 3,000,000 2,900 Site. 16 and older. General. Micro-blogging, Twitter 25,000,000 Open 599 RSS, updates Open to people WAYN Travel and lifestyle 10,000,000 823 18 and older Business (primarily Europe XING 7,000,000 Open 1,814 (Germany) and China) Presenter- Dibakar Ghosh
  5. 5. LinkedIn Basics Do’s and Don’ts on LinkedIn Do’s Don’ts Connect to your “real-world” friends Become an Invitation Spammer Unto others Make assumptions about your own irresistibility Keep your profile current Confuse quantity for quality Pass along questionable requests Abuse the Find Colleagues feature Join the PowerForum Disconnect from bad apples when you need to Finally, it’s worth noting that LinkedIn gives you the ability to disconnect from other users if you find that the connection no longer works for you. If you’re plagued by inappropriate requests or other annoyances from one of your connections, you can cut the cord and save yourself from recurring headaches. Some people just don’t get the notion of an online community with standards and norms; and it’s not your job to teach them how to behave. Just move on. Presenter- Dibakar Ghosh
  6. 6. LinkedIn Basics Types of Paid Subscriptions Presenter- Dibakar Ghosh
  7. 7. LinkedIn Basics Comparison of Account types Presenter- Dibakar Ghosh
  8. 8. LinkedIn Basics Presenter- Dibakar Ghosh
  9. 9. LinkedIn Basics Featured Applications Presenter- Dibakar Ghosh
  10. 10. LinkedIn Basics Are you L.I.O.N at Heart!!! Presenter- Dibakar Ghosh