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LinkedIn – Building Your Professional Identity and Career Opportunities

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LinkedIn – Building Your Professional Identity and Career Opportunities

  1. 1. Connecting the world's professionals to make them more productive and successful LinkedIn Confidential ©2013 All Rights Reserved
  2. 2. LinkedIn Confidential ©2013 All Rights Reserved • Overview of LinkedIn • Some Facts • Degree/Masters/PhD graduates – Maximise your Career Prospects • Case Study Interviews • Useful Links Agenda 2
  3. 3. LinkedIn Confidential ©2013 All Rights Reserved Overview of LinkedIn 3
  4. 4. LinkedIn Confidential ©2013 All Rights Reserved • LinkedIn is a professional social network, it is THE place on the web to share your professional identity with the world and network with other professionals • It’s like an interactive business card • Start by connecting with people that you already know….. • LinkedIn is not: • A place to post pictures or social updates • A job board – LinkedIn is a social network, therefore if you do use LinkedIn to find a job you must interact, network and have a presence to be attractive to recruiters What is LinkedIn? 4
  5. 5. 175M+ The World’s Largest Professional Network Members Worldwide +3 new Members Per Second 106M+ Monthly Unique Visitors 70M+ NORTH AMERICA 14M+ LATIN AMERICA & CARIBBEAN 50M+ EMEA 25M+ ASIA PACIFIC 20M+ IINDIA LinkedIn Confidential ©2013 All Rights Reserved
  6. 6. Why members come to LinkedIn Identity Professional profile of record 6 Connect, find and be found Networking Be great at what you do Insights Professionals and students come to LinkedIn to become better at what they do. LinkedIn Confidential ©2013 All Rights Reserved 6
  7. 7. LinkedIn’s Vision and Mission  Vision- to create economic opportunity for every professional in the world  Mission – to connect the world’s professionals to make them more productive and successful LinkedIn Confidential ©2013 All Rights Reserved 7
  8. 8. People follow companies on social platforms for different reasons Most follow for incentives, rewards, or discounts Follow for news, insights, and product and career information LinkedIn Confidential ©2013 All Rights Reserved 8
  9. 9. The Big Three Network Dynamics  Who am I as a person  Ways of sharing life experiences and belonging to a tribe  Friends based activities Social Professional Broadcast  Who I am as a professional  Highlighting my experiences and career aspirations  Professional activities  This is what I am thinking  My voice to the world  Without any context other than what I choose LinkedIn Confidential ©2013 All Rights Reserved
  10. 10. LinkedIn Confidential ©2013 All Rights Reserved Some Facts 10
  11. 11. Social Stats & Figures LinkedIn Confidential ©2013 All Rights Reserved  Members on LinkedIn: 175 million+  Countries Represented: 200 +  Members outside US: 62%  Languages Currently: 18  Students: 20 million+  Groups of LinkedIn: 1 million+  Unique Visitors/Month: 106 million+ 11
  12. 12. LinkedIn Confidential ©2013 All Rights Reserved Maximise your Career Prospects 12
  13. 13. LinkedIn Confidential ©2013 All Rights Reserved Maximise your career prospects • Why should I join LinkedIn? • Build your Professional Brand • Find and Pursue your Career Passion • Build and Maintain your Professional Network • Leverage LinkedIn Groups and Contribute to your Professional Community 13
  14. 14. LinkedIn Confidential ©2013 All Rights Reserved Why you should join • LinkedIn helps you get to where you want to go in your career • It lets you connect with the connections of your connections with mutual benefits such as job referrals and opportunities within your industry, discussions on various industry topics, event announcements and more. • Connect with classmates, faculty, friends and colleagues professionally. • Manage your online reputation and what potential employers learn about you 14
  15. 15. LinkedIn Confidential ©2013 All Rights Reserved • Your LinkedIn profile represents your definitive professional image on the Web. • It’s discoverable through millions of searches on LinkedIn and from search engines. • In a tough job market it’s incredibly important to define your skills and experience and make yourself stand out from the crowd. • Your LinkedIn profile is being viewed by far more recruiters than a paper CV. Building a complete LinkedIn profile (free) with as much relevant information as possible is very important. Build your Professional Brand 15
  16. 16. LinkedIn Confidential ©2013 All Rights Reserved Once you’ve established your professional identity on LinkedIn, you can leverage LinkedIn Groups and Tools to access the jobs you’re interested in. Use the ‘Advanced Search’ Function to find your ideal company/job Recruiters globally are using the LinkedIn Corporate Recruiting Platform which enables them to search, target & hire members across the entire LinkedIn network Find and Pursue your Career Passion . To be found and matched with the right opportunity, it’s important that you have a complete 100% profile 16
  17. 17. LinkedIn Confidential ©2013 All Rights Reserved LinkedIn is THE place to converse with like-minded professionals to learn and share information and build your professional brand. Have rules about who you connect with. You should have some connection with that person….. Build & Maintain Your Professional Network What are1st degree connections? 2nd degree connections? 3rd degree connections? Connecting with people is an important way to build your network and gain career opportunities. 17
  18. 18. LinkedIn Confidential ©2013 All Rights Reserved LinkedIn groups are designed to help you network in your profession, learn about new job opportunities and discuss best practices in your industry. Join groups that are related to your profession and industry (e.g. College Groups & Alumni) Be engaged in groups as they enable engagement within your professional communities. Follow and interact with influential people in your groups and see their group activity and discussions. Leverage LinkedIn 18
  19. 19. LinkedIn Confidential ©2013 All Rights Reserved People who recently got their job through LinkedIn • Sinead • Fergal (recruiter) • Chris • Jack Case Study Interviews 19
  20. 20. LinkedIn Confidential ©2013 All Rights Reserved • Sign Up to LinkedIn: • www.linkedin.com • What is LinkedIn: • http://learn.linkedin.com/students/step-1/ • Build a strong profile (Tips): • http://www.techrepublic.com/blog/career/your-resume-vs-your-linkedin-profile/4603 • http://careerservices.linkedin.com/profile/ • No LinkedIn Profile? You might be invisible • http://work.lifegoesstrong.com/article/no-linkedin-profile-you-might-be-invisible Useful Links 20
  21. 21. LinkedIn Confidential ©2013 All Rights Reserved Sign-up now and get your profile up to date! www.linkedin.com Questions/Tips? Contact Lizanne Phone: +353 (0)1 242 3294 Email: lbarnwall@linkedin.com Profile: http://ie.linkedin.com/in/lizannebarnwall 21

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