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Prof. Devrshi Upadhayay
Prof. Devrshi Upadhayay

qualitative methods of data collection

Education
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Course:BBA Subject: Foundation of Research Unit:2.3 Wednesday, April 19, 2017 1Prepared By : Prof.Devrshi Upadhayay
QUALITATIVE METHODS OF DATA COLLECTION Wednesday, April 19, 2017 2Prepared By : Prof.Devrshi Upadhayay
Qualitative data collection methods Qualitative methods might be used for exploratory studies, for formulating and structuring the research problem and hypothesis, as inputs for designing the structured questionnaires, as the primary sources of research enquiry and insight into the mind, attitude and behavior of a subject. The information collected is more in-depth and intensive. Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
Classification of qualitative methods Qualitative Research Procedures Direct (Nondisguised) Observation Sociometry Indirect (Disguised) Content Analysis Depth Interviews Focus Groups Projective Techniques New Choice / Ordering Expressive Techniques Construction Techniques Completion Techniques Association Techniques Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
Qualitative vs quantitative methods Research stage Qualitative Quantitative Study objective Exploratory, investigative Definite, conclusive and predictive Research design Loosely structured Structured, controlled conditions Sampling plan Small samples Large/representative samples Type of approach Loosely structured Formatted & structured Data analysis Textual and non-statistical Statistically tested and authenticated Study deliverables Explanatory and supportive Conclusive and action oriented Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
RESEARCH CONCEPTS AND Observation method Observation involves viewing and recording individuals, groups, organizations or events in a scientific manner in order to collect valuable data related to the topic under study. Method format: • Standardized and structured • Non-standardized and unstructured Wednesday, April 19, 2017 SLIDE 2-1Prpared By : Prof.Devrshi Upadhayay
Content analysis technique involves studying a previously recorded or reported communication and systematically and objectively breaking it up into more manageable units that are related to the topic under study. Content Analysis Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
Content Analysis Universe of content • Word • Theme • Character • Space measures • Time measures • Item Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
A focus group discussion involves collecting information from a representative group of respondents in a neutral setting. The process generally involves a moderator who maneuvers the discussion on the topic under study. Focus group discussion Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
Key elements of Focus Group discussion(FGD) • Time period: usually recommended that the discussion should take place in a single setting. • Recording: human or mechanical recording of the entire discussion. • Moderator: key conductor, might be a participant or a non-participant. Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
Types of Focus Group • Two-way focus group • Dual moderator group • Fencing moderator group • Friendship group • Mini-groups • Creativity groups • Brand-obsessive groups • Online focus groups Wednesday, April 19, 2017 11Prepared By : Prof.Devrshi Upadhayay
Focus group discussions Advantages • Idea generation • Group dynamics • Process advantage • Reliability & validity Disadvantages • Group dynamics • Scientific process • Statistical analysis • Moderator/investigator bias Wednesday, April 19, 2017 12Prepared By : Prof.Devrshi Upadhayay
The personal interview is a one to one interaction between the investigator/interviewer and the interviewee. The purpose of the dialogue is research specific and ranges from completely unstructured to highly structured Typical Usage: • Problem definition • Exploratory research • Primary data collection Personal interview method Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
• Stating the interview objective • Identifying the interview guidelines: unstructured, semi-structured or structured. • Screening the interviewees • Analysis and interpretation of interview data Conducting the personal interview Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
Interview Methods Telephone Interviewing Personal Interviewing Traditional Computer – Assisted Mall Intercept In-HomeComputer – Assisted Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
• Personal methods: these include at-home interviews, mall-intercept interviews, computer assisted personal interviews. • Telephone methods: these include traditional telephonic interviews, computer assisted telephonic interviews. Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
• Prepared By : Prof.Devrshi Upadhayay • 9724256662 Wednesday, April 19, 2017 Prepared By : Prof.Devrshi Upadhayay SLIDE 2-1

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qualitative methods of data collection

  • 1. Course:BBA Subject: Foundation of Research Unit:2.3 Wednesday, April 19, 2017 1Prepared By : Prof.Devrshi Upadhayay
  • 2. QUALITATIVE METHODS OF DATA COLLECTION Wednesday, April 19, 2017 2Prepared By : Prof.Devrshi Upadhayay
  • 3. Qualitative data collection methods Qualitative methods might be used for exploratory studies, for formulating and structuring the research problem and hypothesis, as inputs for designing the structured questionnaires, as the primary sources of research enquiry and insight into the mind, attitude and behavior of a subject. The information collected is more in-depth and intensive. Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
  • 4. Classification of qualitative methods Qualitative Research Procedures Direct (Nondisguised) Observation Sociometry Indirect (Disguised) Content Analysis Depth Interviews Focus Groups Projective Techniques New Choice / Ordering Expressive Techniques Construction Techniques Completion Techniques Association Techniques Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
  • 5. Qualitative vs quantitative methods Research stage Qualitative Quantitative Study objective Exploratory, investigative Definite, conclusive and predictive Research design Loosely structured Structured, controlled conditions Sampling plan Small samples Large/representative samples Type of approach Loosely structured Formatted & structured Data analysis Textual and non-statistical Statistically tested and authenticated Study deliverables Explanatory and supportive Conclusive and action oriented Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
  • 6. RESEARCH CONCEPTS AND Observation method Observation involves viewing and recording individuals, groups, organizations or events in a scientific manner in order to collect valuable data related to the topic under study. Method format: • Standardized and structured • Non-standardized and unstructured Wednesday, April 19, 2017 SLIDE 2-1Prpared By : Prof.Devrshi Upadhayay
  • 7. Content analysis technique involves studying a previously recorded or reported communication and systematically and objectively breaking it up into more manageable units that are related to the topic under study. Content Analysis Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
  • 8. Content Analysis Universe of content • Word • Theme • Character • Space measures • Time measures • Item Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
  • 9. A focus group discussion involves collecting information from a representative group of respondents in a neutral setting. The process generally involves a moderator who maneuvers the discussion on the topic under study. Focus group discussion Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
  • 10. Key elements of Focus Group discussion(FGD) • Time period: usually recommended that the discussion should take place in a single setting. • Recording: human or mechanical recording of the entire discussion. • Moderator: key conductor, might be a participant or a non-participant. Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
  • 11. Types of Focus Group • Two-way focus group • Dual moderator group • Fencing moderator group • Friendship group • Mini-groups • Creativity groups • Brand-obsessive groups • Online focus groups Wednesday, April 19, 2017 11Prepared By : Prof.Devrshi Upadhayay
  • 12. Focus group discussions Advantages • Idea generation • Group dynamics • Process advantage • Reliability & validity Disadvantages • Group dynamics • Scientific process • Statistical analysis • Moderator/investigator bias Wednesday, April 19, 2017 12Prepared By : Prof.Devrshi Upadhayay
  • 13. The personal interview is a one to one interaction between the investigator/interviewer and the interviewee. The purpose of the dialogue is research specific and ranges from completely unstructured to highly structured Typical Usage: • Problem definition • Exploratory research • Primary data collection Personal interview method Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
  • 14. • Stating the interview objective • Identifying the interview guidelines: unstructured, semi-structured or structured. • Screening the interviewees • Analysis and interpretation of interview data Conducting the personal interview Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
  • 15. Interview Methods Telephone Interviewing Personal Interviewing Traditional Computer – Assisted Mall Intercept In-HomeComputer – Assisted Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
  • 16. • Personal methods: these include at-home interviews, mall-intercept interviews, computer assisted personal interviews. • Telephone methods: these include traditional telephonic interviews, computer assisted telephonic interviews. Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay
  • 17. • Prepared By : Prof.Devrshi Upadhayay • 9724256662 Wednesday, April 19, 2017 Prepared By : Prof.Devrshi Upadhayay SLIDE 2-1