1.
SURVEY RESEARCH
DESIGN
DR. MAHESWARI JAIKUMAR.
maheswarijaikumar2103@gmail.com

2.
• Survey design is used to collect
information from different
subjects within a given
population having same
characteristics of interest.

3.
• If survey is conducted on a
sample of population, it is called
SAMPLE SURVEY, and if the
entire population is involved, it
is called a POPULATION SURVEY
(census).

4.
• In case of a survey information is
collected regarding prevalence,
distribution and
interrelationship of variables
within a population.

5.
• A survey helps to collect wide
range of data from a given
population – eg., attitude,
opinion, perception, behaviour,
awareness, practice, etc.

6.
FEATURES
• Survey research is a process of
gathering current required data
from the subjects so that new
information can be obtained.

7.
• The survey research enables the
investigators to easily collect
current information about what
ever the investigator is
interested in obtaining.

8.
• In a survey research, information
is collected from a mix of
subjects who represent the total
population in the characteristics
being studied.

9.
• Survey research is a mode of
enquiry that relies heavily upon
the validity of verbal reports.
Survey can be descriptive,
exploratory, comparative or
correlational iin nature.

10.
• Survey data can be collected in a
number of ways. The most
common method is questioning.
The information is obtained
directly from the respondents by
self-reporting questionnaires.

11.
• Some times face- to-face
interview method may be used.
• A carefully developed
questionnaire or interview
schedule is essential for data
collection. However the
instruments used should be
reliable and valid.

12.
• Personal interviews are
considered as the most useful
method of collecting survey
data, because of the quality of
information that can be
obtained.

13.
• An in-depth response is possible
in an interview as relatively few
people refuse to express their
views on a given subject in an
interview.

14.
TYPES
DEPENDING ON THE
NATURE OF
PHENOMENON UNDER
STUDY

15.
TYPES OF SURVEY
• 1. DESCRIPTIVE SURVEY.
• 2. EXPLORATORY SURVEY.
• 3. CORRELATIONAL SURVEY.
• 4. COMPARITIVE SURVEY.

16.
DESCRIPTIVE SURVEY
• Descriptive study is undertaken
to describe the frequency of
occurrence of a phenomenon
rather than to study the
relationships

17.
EXPLORATORY SURVEY
• Surveys a phenomenon and its
related factors about which
much information is not known.

18.
CORRELATIONAL SURVEY
• Studies the relationship between
two or more variables in a
natural setting without
manipulation or control.

19.
COMPARITIVE SURVEY
• Comparative survey aims at
comparing and contrasting the
existence of a certain
phenomenon in two or more
groups.

20.
TYPES
BASED ON METHODS OF
DATA COLLECTION

21.
• 1. WRITTEN SURVEY.
•2. ORAL SURVEY.
•3. ELECTRONIC SURVEY.

22.
WRITTEN SURVEY
• In a written survey data are
collected with the help of
written, structured tools, such as
questionnaires, opinionnaires.

23.
ORAL SURVEY
• Data are collected by using face-
to face or telephonic
conversation or oral interview
with respondents.

24.
ELECTRONIC SURVEY
• Data are collected by using
electronic means such as
electronic mail messages(Email),
web forms, mobile short –
messages (SMS), Whats app
messages, Chat, Etc.,.

25.
THANK YOU