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Soft,	
  not	
  slow.	
  	
  
Defining a design process for 
    the internet of things 




                      Alexandra Deschamps-Sonsino
                                        @iotwatch
                            alex@designswarm.com
IDII
       Tinker London
      Good Night Lamp
2004-2006
            2007-2010
           March 2012




            First UK distributor 
            A family of 
                 of the Arduino 
    internet-connected
    R&D projects for corporates
                  lamps.
#iot	
  	
  
 The internet of things can be loosely
               defined as:
                    
       1. what happens when we
embed connectivity in everyday objects.
                      
 2. what happens when those objects
 are designed with an understanding
     of the affordances of the web.
the	
  shape	
  of	
  the	
  conversation	
  

          Hardware
      (open/closed)
         Standards
               
                  
       Connectivity
          Privacy
    What things?
    (wifi, zigbee/radio, 
          
          
             GSM)
            Security
                 
         Battery life
Products	
  as	
  part	
  of	
  an	
  ecology.	
  


                             Smart cities
                                  
           What things?
     Smart cars
                
                   
                           Home automation
3	
  approaches.	
  

1. Design to extend.

2. Design to comfort.

3. Design to disrupt.
Design	
  to	
  extend.	
  
Your product extends the 
capabilities of an existing device.
It’s tethered to a screen.

If connectivity is lost, the object 
becomes unusable because 
its control interface is inaccessible.

Non-objects, more like accessories.
Nike +
Green Goose
CubeSensors
Olly & Molly
Design	
  to	
  comfort	
  
(or	
  trouble).	
  
Piggy-back on an existing product
and augment it with connectivity.

Technology is invisible so everything
looks normal.

This is Big Brother territory.

You may be redefining a user’s 
assumptions about a product.
Ambiant Umbrella
Calypso Key
Design	
  to	
  disrupt.	
  
Develop a design language that is
unique to users’ interaction with
a new technology.

Developing a new visual
language consumers.

Develop a new space in retail.
Google Glass
Nabaztag
Fitbit
Good Night Lamp
BleepBleeps
Little Printer
Uncanny	
  valley	
  of	
  products.	
  




     object
                 gadget



                      iot
It’s	
  hard	
  work	
  but...	
  
Retail spaces aren’t ready.

The corporate world is catching on.

The investment world isn’t quite ready.

But consumers are.

It’s about being able to tell
the right stories.
It’s	
  hard	
  work	
  but...	
  
It’s not about slow technology.

It’s about soft products.

Products that delight.

Products that engage. 

Products that are thought 
through differently.
Thanks.	
  	
  
 @iotwatch




              Alexandra Deschamps-Sonsino
                    alex@designswarm.com

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Soft not slow: Defining a design process for the internet of things

  • 1. Soft,  not  slow.     Defining a design process for the internet of things Alexandra Deschamps-Sonsino @iotwatch alex@designswarm.com
  • 2. IDII Tinker London Good Night Lamp 2004-2006 2007-2010 March 2012 First UK distributor A family of of the Arduino internet-connected R&D projects for corporates lamps.
  • 3. #iot     The internet of things can be loosely defined as: 1. what happens when we embed connectivity in everyday objects. 2. what happens when those objects are designed with an understanding of the affordances of the web.
  • 4. the  shape  of  the  conversation   Hardware (open/closed) Standards Connectivity Privacy What things? (wifi, zigbee/radio, GSM) Security Battery life
  • 5. Products  as  part  of  an  ecology.   Smart cities What things? Smart cars Home automation
  • 6. 3  approaches.   1. Design to extend. 2. Design to comfort. 3. Design to disrupt.
  • 7. Design  to  extend.   Your product extends the capabilities of an existing device. It’s tethered to a screen. If connectivity is lost, the object becomes unusable because its control interface is inaccessible. Non-objects, more like accessories.
  • 12. Design  to  comfort   (or  trouble).   Piggy-back on an existing product and augment it with connectivity. Technology is invisible so everything looks normal. This is Big Brother territory. You may be redefining a user’s assumptions about a product.
  • 15. Design  to  disrupt.   Develop a design language that is unique to users’ interaction with a new technology. Developing a new visual language consumers. Develop a new space in retail.
  • 22. Uncanny  valley  of  products.   object gadget iot
  • 23. It’s  hard  work  but...   Retail spaces aren’t ready. The corporate world is catching on. The investment world isn’t quite ready. But consumers are. It’s about being able to tell the right stories.
  • 24. It’s  hard  work  but...   It’s not about slow technology. It’s about soft products. Products that delight. Products that engage. Products that are thought through differently.
  • 25. Thanks.     @iotwatch Alexandra Deschamps-Sonsino alex@designswarm.com