ProductArduino is a popular open-source single-boardmicrocontroller, descended from the open-source Wiringplatform. The hardware consists of a simple open hardwaredesign with an Atmel processor and on-board input/outputsupport.Co-founders of the project Gianluca Martino, Massimo Banzi, David Cuartielles
ProductIts a less expensive prototyping device.Goes hand and hand with a software side,written in Java and based on Processing.
HistoryOriginally began in Ivrea, Italy to controlstudent-built interaction design projects.The Arduino project is a fork of the open-sourceWiring Platform. Wiring was created byColombian artist and programmer HernandoBarragán as a masters thesis at the InteractionDesign Institute Ivrea.
FinancialThis is actually an interesting question....Open-source Arduino Environment....Potentially hand built digitally crafted products.... Reselling the product seems to be the main market. www.sparkfun.com www.adafruit.com store.makerbot.com Could be developed cheaper but.... "...at least you know that who made your board was reasonably paid and worked in a safe environment."
FinancialHow do they make money?1. Not to worry about selling much hardware butinstead to sell your expertise as the inventor.2. Sell your device but try to keep ahead of thecompetition.
InterestingThe support given to it by the Maker communityimplies a bit more respect for the original.There are more than 150k Arduinos on the market.IDE Runs on Macs, Linux, and Win ・Driver works On Macs, Linux, and Win ・Sensors ・ Simple, But Not Too SimpleLow Cost ・ Open Source
Hot"Basically, what we have is the brand,...Andbrand matters." -Tom Igoe, an associateprofessor at the InteractiveTelecommunications Program at New YorkUniversity, who joined Arduino in 2005.
Secret Sauce"Basically, what we have is the brand,...Andbrand matters." -Tom Igoe, an associateprofessor at the InteractiveTelecommunications Program at New YorkUniversity, who joined Arduino in 2005.Support productsusing the sameconcepts and frame.
CompetitorsWiring NetduinoSmall circuit board + interactive system Netduino is an open source electronics platformMaybe less competitor and more of a using the .NET Micro Framework.partner
Mobile Connection WiFi attachment boards. Redpark Breakout Packs for Arduino and iOS Various other potential attachments that already exist.
FuturePositive++Large community.Potential for growth.No bulk keeping them down.Elements for SUCCESS!
SourcesBuild It. Share It. Profit. Can Open Source Hardware Work?, Clive Thompson, 10,20,2008http://www.wired.com/techbiz/startups/magazine/16-11/ff_openmanufacturing?currentPage=allPrimary Site, multiple pageshttp://www.arduino.cc/.NET Gadgeteer - Microsofts Arduino Killer, Soulskill, 08,02,2011http://hardware.slashdot.org/story/11/08/03/0012203/net-gadgeteer-microsofts-arduino-killer