Five Competing Brands Of India

Five Competing Brands of India
Acknowledgement
We are thankful to Almighty Allah for His help in the completion of the project. We are thankful to our respected teacher Mr. KASHIF SAEED for his
keen interest and support in providing us the needed information and we like to thanks for assigning us this project that has helped us in learning the
basic concepts of marketing management.
[pic]
First of all we thank to Almighty ALLAH who has granted us such a great opportunity to prove ourselves.
Then we are thankful to our beloved Parents, our honorable and cooperative Teacher Sir Kashif Saeed and all MEMBERS who have helped us a lot to
prepare this Project.
5 Detergent Brands in INDIAN Market
We choose following 5 Brands from Indian market
1. WHEEL 2. SURF ... Show more content on Helpwriting.net ...
Sunlight Spreading Brightness and Cheer
Sunlight is Unilever's oldest brand. Launched in 1888 it was the first soap to be branded, stamped & packed before selling to consumers. The factory
where the soap was manufactured was soon renamed Port Sunlight & goes by that name till today.
Sunlight in India is sold only in West Bengal and Kerala. It continues to be the favorite brand of consumers and is the market leader.
Sunlight is positioned on providing brightness & colour protection delivering the promise of keeping clothes looking bright like new. Constant
innovation now sees Sunlight with orange peel extracts that not only gives brightness to clothes but also improved cleanliness and fragrance.
Sunlight also believes in spreading cheer and brightness in the lives of its consumers and those around them. The brand's latest advertising seeks to
communicate that people who wear bright clothes, cared for by Sunlight spread cheer and brightness all around them.
Tide
Tide is the name of a popular laundry detergent on the market in INDIA, the United States and other countries. It is manufactured by Procter &
Gamble.
Tide is marketed under various sub–brands, such as 2x Ultra Tide. First introduced in test markets in 1946 with national distribution reached in 1949,
Tide was voted as "America's Washday Favorite". It quickly gained dominance in the detergent market, dwarfing the sales of other P&G products, such
as Ivory Snow. The latter one was soap powders and
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An Evaluation of the Effectiveness of the Techniques Used...
A1 an evaluation of the effectiveness of the techniques used by the business to plan production and product development. Walkers will need to plan and
develop new products within the market, therefore an evaluation of how effective the techniques used by Walkers to plan production and product
development is necessary. Walkers crisps limited will need new products to survive, these products may be genuinely new or just redevelopments of
older or existing products, this is one technique used by Walkers to plan production and product development. Walkers will also need to respond to the
changing needs of their customers they will do this by developing flexible patterns of production in order for Walkers to achieve flexibility within the ...
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For Walkers a specific product line, and the practice areas necessary to build a product will depend upon how well Walkers have institutionalized the
product line practices and the maturity of the market this can relate to the recent product which Walkers introduced into the market 'Sensations' the
product life cycle states that the demand for a product will decline within five years that is why it is referred to as the product life cycle so in order for
Walkers new product 'Sensations to stay competitive and successful within the market Walkers will have to think in the future of a new strategy of how
to launch the product again. Report: I have developed a report on the effectiveness of the production techniques, which are used by Walkers. At the
moment the techniques, which are used by Walkers to plan production and product development, is TQM. The aim of this is to improve the quality of
everything in which Walkers do and also to make sure Walkers will meet the needs of their customers exactly. Another technique, which Walkers will
use to plan production and product development, is flexibility. Walkers will use flexibility as they will move their workers around different departments
where there is a higher demand for products produced e.g. this could be example of cheese

Product Life Cycle ( Plc )
Product Life Cycle (PLC) Introduction:– A new product goes through a set of different stages said to be product life cycle. The product life cycle
proceeds through multiple phases, involves many professional disciplines, and requires many skills, tools and processes. By explaining the product life
cycle stages, we clearly define the phase, each with its own characteristics that will have different impact on each reader depending on their particular
situation. We discuss introduction, growth, maturity and decline. Once the product is designed and put into the market, the offering should be managed
efficiently for the buyers to get value from it. Before entering into any market complete analysis is carried out by the industry for both ... Show more
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The boom is on. This is the beginning of Stage 2–the market growth stage. At this point potential competitors who have been watching developments
during Stage I jump into the fray. The first ones to get in are generally those with an exceptionally effective "used apple policy." Some enter the market
with carbon–copies of the originator's product. Others make functional and design improvements. And at this point product and brand differentiation
begin to develop. The ensuing fight for the consumer's patronage poses to the originating producing an entirely new set of problems. Instead of seeking
ways of getting consumers to try the product, the originator now faces the more compelling problem of getting them to prefer his brand. This generally
requires important changes in marketing strategies and methods. But the policies and tactics now adopted will be neither freely the sole choice of the
originating producer, nor as experimental as they might have been during Stage I. The presence of competitors, both dictates and limits what can easily
be tried–such as, for example, testing what is the best price level or the best channel of distribution. As the rate of consumer acceptance accelerates, it
generally becomes increasingly easy to open new distribution channels and retail outlets. The consequent filling of distribution pipelines generally
causes the entire industry's factory sales to rise more rapidly than store sales. This creates an

The Asbjectages And Disadvantages Of Simulation
benefits and limitations. A review of the literature indicated that no academic exercise has been undertaken to assess the full potential of simulation
tools either in the design and manufacture of airframes or any other industrial sector. Therefore, it is vital to assess the role of simulation tools
throughout the product life cycle and define the best use of these tools within selected areas. There are a number of US companies that are leading the
way forward through full corporate investment, time and collaboration partnership (simulation vendors) in developing simulation as an integral element
in their company. These companies have planned in detail their approach to simulation to allow them to gain the full benefits simulation can provide:
Allow identification of design errors earlier in the product ... Show more content on Helpwriting.net ...
The use of simulation capabilities in the 'right–first–time' approach has become an important tool in product and process design and development.
Simulation is used for tooling design and development and runs concurrently with product design in the right–first–time approach , which reduces lead
times to shop floor activities.
When simulation is adopted there is also a requirement for some thought to the way they are used within the business process.
The interaction process between simulation types has to be appropriate and highly efficient to ensure that the benefits of simulation integration are not
lost through isolated activities.
Even though data transfer techniques have advanced significantly, internal business system configurations need to be developed to allow for these
transfer techniques to be used efficiently.
Product data management must ensure that all participants involved in product and process design work from the same data source for process
coherency and prevent none value–added

Hewlett Packard Company Case Study
HP–Network Printer SGSCMF–003–1999
Stanford Global Supply Chain Management Forum
SGSCMF– 003–1999
August 10, 1999
Hewlett–Packard Company: Network Printer Design for Universality
Introduction Sarah Donohoe, manufacturing engineering manager of the network laser printer division at Hewlett–Packard Company (HP), listened
intently to her colleagues at the project review meeting for the development of their latest new product. With Sarah at the meeting were Jane
Schushinski, marketing manager, Leo Linbeck, head of product design, and David Hooper, the controller of the division. The main topic for this
meeting was the decision of whether or not to use a universal power supply for the next generation of network laser printer, code–named ... Show more
I will never see the day when there is not yet room for improvement. Through time, HP's focus on innovation had brought the world products such as
the handheld calculator and the inkjet printer. In 1992, the company continued to invest heavily in technology, spending $1.6 billion or 10% of revenue
on research and development. The high levels of investment have paid off. For three straight years, over half of HP's orders had been for products
introduced within the last two years.
Changing Market Conditions In the early 1990's, while technological innovation continued to drive the company's success, many business units were
being forced to compete on other dimensions. In consumer product lines, low prices, broad availability and ease of use had become competitive
requirements. Lew Platt, HP's current President and Chief Executive Officer, once acknowledged the importance of improving customer service and
responsiveness, We're not doing as good a job in order fulfillment as we need to. In fact, it's where we get our lowest marks from customers. We have to
be a lot easier to do business with. Improvement in order fulfillment will strengthen HP's competitiveness, increase customer satisfaction and reduce
expenses, so this is an
2
HP–Network Printer

Questions On Potato Quality, And Infrastructure Essay
Part One Question 1. Answer 1. A) Score Weighted Score Factor Weight Auckland Christchurch Hamilton Auckland Christchurch Hamilton Labour
Attitude 0.3 60 70 65 18 21 19 Potato Quality 0.4 70 40 55 28 16 22 Infrastructure 0.3 55 60 75 16.5 18 22.5 Sum 1.0 62.5 55 64 B) We can see from
the above table which shows the weighted Score of the three locations Auckland, Christchurch, and Hamilton. In this table after calculating the Score
with weight, we got the following numbers: – 1. Auckland: – Labour Attitude is 18; Potato Quality is 28, and Infrastructure Is 16.5. 2. Christchurch: –
Labour Attitude is 21; Potato Quality is 16, and Infrastructure is 18. Hamilton: –Labour Attitude is 19; Potato Quality is 22 and Infrastructure Is 22.5.
We got the following total of the all factors (i.e. Labour Attitude, Potato Quality, and infrastructure) from the locations: – Auckland: – We got the
weight score from this location is 62.5. Christchurch: – We got the weight score from this location is 55. Hamilton: – We got the weight score from this
location is 64. Bluebird Potato Chips Company should locate their new potato chips plant in New Zealand at Hamilton. As from the results, we can see
that all factors are get the good numbers at the location of Hamilton rather than the

Product Life Cycle : Product Cycle Essay
Product Life Cycle 1. Provide an example of a product that is at the introduction stage of the product life cycle. Introduction Stage – This stage of the
cycle sees the manufacturer conceptualizing its products and submitting it to the market. This, being done with the common business understanding of
meeting the demands of the consumer's requirements, calls for the manufacturer to devise products that are of high quality to enable it to equally
compete in the existing market (Grantham, 1997). Likewise, in as much as the product has to be of equal standards to those already in the market, the
manufacturer have to ensure that its price range is equally affordable if not cheaper than the products in the market. Done with the intention of enabling
an organization realize profit in the highest level possible, the manufacturer has to keep in mind that upon its inception into the market, the product
could be the most expensive to be launched (Hedden, 1997). The challenge associated with introduction does not guarantee an organization a market
position and as such, its market might be in its minimal, translating to the fact that its sales will be low upon introduction and increase as the product
gets familiarity with consumers in the market (Kumar, Sameer, and William, 2005). An example of such a product is the 3D television sets. 2. Provide
an example of a product that is at the growth stage of the product life cycle. Growth Stage – This stage comes after the manufacturer has

Analysis of Firm Resource, Capabilities and Internal Firm...
http://books.google.co.in/books?
id=wY2bSaEm8l8C&pg=PA90&lpg=PA90&dq=competitors+of+videocon+electronics+and+home+appliance&source=bl&ots=
601BTqKbVNxLzH2GNbJZBOU&hl=en&sa=X&ei=rGnqUeCyNojtrQfW0oHwAw&ved=0CFcQ6AEwBzgK#v=onepage&q=
Review of the resource–based approach
The resource–based view (RBV) emphasizes the firm's resources as the fundamental determinants of competitive advantage and performance. It adopts
two assumptions in analyzing sources of competitive advantage ( see for instance Barney, 1991 and Peteraf and Barney, 2003). First, this model
assumes that firms within an industry (or ... Show more content on Helpwriting.net ...
Survey strategy helps the researcher to collect qualitative data and information (Flick 2009). With the help of survey strategy, researcher is able to
collect general views of people that are related to the topic of role of marketing strategies to development of UK tourism industry.
Researcher also uses academic journal articles analysis in order to achieve research aims and objectives. It helps researcher to collect relevant
information and data that is related to the research issues. Both of these research strategies are helpful for the researcher to collect the valid and reliable
data and information to achieve research aims and objectives (Saunders 2003).
For more information please check our Dissertation Examples. http://smallbusiness.chron.com/examples–qualitative–research–strategies–10244.html
1.4. Research strategy, approach and methodology
The strategy is to find solutions to the research task presented in the previous chapter. The thesis proposes the implementation of an integrated
corporate level system to manage product profitabilities. This will be called thedesign to profit procedure. Compared to the earlier studies, this work
suggests a combination of advanced costing methods, product life cycle analysis and multidimensional data processing to be used in constructing the
system. The system can be constructed on a commercial SW platform. The customers of the system are the people who work in product programs and

Environmental Science And Engineering Project
Environmental Science and Engineering Project name–ratan kumar paswan
ID–SC12B107
roll no–31 avionics topic– eco– design of consumer electronic (myth or reality)
introduction
Eco–design is an way of design the product with special consideration for the environmental impacts of the product during its whole lifecycle. Within
the present economic, marked by the phenomenon worldwide process, by the awareness of the existence of interdependence between environment and
progress, we are become part of the increase of the society 's exigencies regarding the environment protection, exigencies made known by more and
more severe regulations. Forced by these regulations, and taking into account the greater significance of the ecological criteria when it comes to
classifying products and services, on the market, under the circumstances of a diversified and extremely dynamic offer, more and more organizations
are preoccupied with improving their own environment performances. To this purpose, there are organizations that allocate significant amounts of their
investment funds, which favours the research–development approach of those environmental friendly processes and products.
Nowadays, the quality philosophy replaces the quality myth. It is obviously not or the product and service quality that is brought into discussion here,
but also the relationship quality with the objects, the quality of the personnel, their intellectual and cultural life, and the environment quality, as

Zar Fast Fashion : Resource Based View
STRATEGIC MANAGEMENT "ZARA: Fast fashion – Resource–Based View" Introduction Resource–Based Theory has been one among the
prevailing theories in strategic management (Acedo, Barroso & Galan, 2006). As the father of the modern Resource–Based View (RBV), Barney (1991)
explored that RBV underlines strategic choice, challenging the organization 's management with the essential tasks of identifying and deploying main
resources to maximize returns. Correspondingly, Rothaermel (2012:05) defined that the RBV is a model that points out resources as main role to
superior firm performance; "If a resource exhibits VRIO attributes, the resource enables the firm to gain and sustain competitive advantage". However,
according to Grant & Marah (2013:116), "individual resources do not confer competitive advantages; they must work together to create capabilities". In
general, RBV has a major impact on strategy within the flux of current fast – moving world. ZARA is a hottest retailer in the fast fashion industry,
which is currently in flux. As Grant (2013:114), "the greater the external environment of the firm changes, the more likely internal resources and
capabilities provide a secure foundation for a long–term strategy". In order to stand out in a crowded and competitive industry, Zara sheds a light on
developing their resource–based view to differ from its rivals (Peng, 2008:64). Therefore, to explore RBV working in the firm, Zara case will be
analyzed throughout identifying its

Theory Analysis : Oli Paradigm And Vernon 's Product Life...
This essay will critically evaluate and contrast the two theories; Dunning's OLI paradigm and Vernon's Product Life Cycle theory in an attempt to
identify which theory may offer a stronger understanding for manufacturing FDI from developed country firms to developing countries. (Wang, 2015)
FDI allows the home country to invest into the host country to produce, advertise, and distribute products, in order to upsurge their market share and
provides a long–term investment and enhancement. (Moosa, 2002) Dunning's OLI paradigm (1976) is used to support firms to locate its production in
countries that are financially beneficial for them. According to Dunning, "the paradigm offers a holistic framework to take in consideration all of the
important factors that influence the decision of a MNE." (Stefanović, 2008, p.241) FDI is determined through the composition of the three powerful
advantages; ownership, location and internationalisation as shown in figure 1. The thesis is to assess, 'why go multinational?', 'how to choose the best
location?' and 'what actions have to be taken to enter a foreign market?' Figure 1: Table showing OLI Framework (Shore, 2013) Dunning's OLI
paradigm possess ownership specific advantages. This focuses on the ownership of the firm's assets for instance technology, management skills, R&D
activities and their brand. Firms can identify, the usage of raw materials and "ownership of complementary assets" (Moreira, 2009) such as access to the

Life Cycles of Products Essay
Life Cycles of Products The definition of a product is "anything that is capable of satisfying customer needs", this includes both physical products, like
cars, cell phones, machines, as well as services like banking, and insurance. Businesses manage and modify their products over time so that they
constantly meet the changing demands of their customers, the methods used to manage a number of brands and product lines is known as Portfolio
Managing. The different stages through which these individual products develop in time in terms of the sales they generate is known as Product Life
Cycle. A product life cycle ... Show more content on Helpwriting.net ...
At this point, the sales generated are usually low and the profits are typically low or none at all. Due to the fact that the company is paying a lot for
advertising and brand building, the customer pays a high price for the product. This stage is also characterized by high distribution costs. At this point
of time the product offered is still in its most basic form. A good example of a product in this stage currently is the new DVD Writer for computers,
which enables users to store up to five times more information as compared to a compact disc. Currently, they are extremely expensive, the speeds at
which they can be "written" at are relatively slow compared to the traditional compact disc. There is also a heavy advertising campaign by
manufacturers in all computer stores. The second stage is known as the Growth Stage. This stage is mainly characterized, for successful products, by a
tremendous increase in sales. New customers are added while existing customers are making repeated purchases. By now however, competitors have
introduced similar products, with a large number of sales and competitors the price is lowered to make the product more attractive for potential buyers.
This is one of the tools of a system that is used in this stage known as Product Differentiation, where the marketing strategy is implemented that seeks
to create a difference in

Product Life Cycle
1. Introduction
It has been well established that Product Life Cycle (PLC) concept has a significant impact upon business strategy and corporate performance. Since
the term was first used by Levitt (1965 ) in an Harvard Business Review article "Exploit the Product Life Cycle" the concept has been widely accepted
and applied by marketing practitioners all over the world.
The product life cycle concept is one of the most quoted and most frequently taught elements of marketing theory. According to Mercer (1993: 269) the
influence of the product life cycle can be seen in other theories, from new product development, positioning & differentiation and portfolio analysis.
Since its adoption by marketing, the product life cycle (PLC) has ... Show more content on Helpwriting.net ...
This value addition can be through quality accredited globally recognized training programmes, training needs analysis at no cost or any other
consultancy services required by the client. Further the clients or companies are not able to differentiate BIRD's training solutions or products from
others specifically on the basis of quality.
In other words, 'BIRD' needs to reexamine and reassess the following issues related to its training programmes –
1. It needs to critically analyze its current positioning & differentiating strategies for each of its broad training programmes or categories specifically
which if they are in maturity stage. This should also to be done for the company as whole that is what brand image BIRD has and how do clients
perceive it.
2 based on the analysis it needs to explore various repositioning & differentiation strategies for its range of training programmes to make it more
effective in the long run.
3. It needs to establish whether the training market is mature or BIRD's products are mature.
2.3 Understanding Positioning & Differentiation
Positioning is the aspect of the product or brand actively communicated to the target audience, specifically, its competitive advantage, values and
imagery. It is strongly related to the perception and image of the product. When devising a positioning strategy for a product, marketers must establish a
unique and distinctive image of that product in the mind

Dell 's Direct Model Approach
An important and popular technique in accelerating new product development is redesigning the development process, mainly by overlapping activities
(www.dell.com, press release, 2014). Most organizations that regularly develop products now have some sort of phased development process such as
Stage Gate, Product Life Cycle, or Customer to Customer. These processes often state to accelerate development but their real focus is on consistency
rather than speed. For instance, the main focus of Stage Gate is accelerating the process from idea to launch. Dell's direct model approach enables them
to develop a deep understanding of the customer and how the product is likely to be used. This allows Dell to make quick but wise decisions in
balancing the benefit offered by a feature against the time required to develop it. As mentioned earlier, Dell's direct model approach cuts wasted
resources, time wasted with the middleman, and sells directly to the consumer. Moreover, a team that knows its customers will be able to reach such
conclusions on the fly, rather than by checking with the marketing department and implementing a new round of market research. Speeding up
development is hard work, which is why Dell utilizes technology to reduce their development times. Technologies, such as computer networking,
videoconferencing, product data management software and computer aided design (CAD) can support an improvement, but the center of the change
must be in the management styles, team

Information And Technology ( Ict )
Abstract
Advances in ICT have increased possibilities of collaborations between the suppliers, manufactures, customers, and partners to effectively solve the
different business problems. Though original equipment manufacturing industries (OEMs) has used the PLM to increase their productivity, quality of
product, to speed up delivery, increased profit and became more efficiency, suppliers of this OEMs are still not using PLM. By implementing the
correct strategies at supplier of foundry industry an attempt was made to realize the benefits of PLM tools (digital manufacturing tool and commercial
PLM software). The case study indicated improved utilization of organizational resources and decreased in lead time of manufacturing of automobile ...
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In industry PLM combines data, people, process and business system, also serves as a product information backbone for industries and their extended
enterprise.
PLM has five different areas
1. Systems Engineering – Product life cycle management is subset of Systems engineering it concentrates on meeting customer needs and coordinating
system design process.
2. Product and portfolio management – It concentrates on managing available resources, for new product development it tracks the progress vs. plan.
Portfolio management helps in tracking progress on new products and making trade off decision for distributing scarce resources.
3. Product Design – New product is design according to need of customers, considering the engineering properties, constrains and by using various
software like ProE, CATIA, AUTO CAD.
4. Manufacturing Process Management – It concentrates on using manufacturing technology so as to produce the defined product.
5. Product Data Management – It maintains the information of product of each and every step from concept to disposal process.
Product Life Cycle Management has emerged, modern strategic way to increase productivity of company in a generation of lean thinking, a philosophy,
to terminate waste and inefficiency in all aspects of product life. Computer Aided Design (CAD), Engineering Data Management (EDM), Product Data
Management

Otto Klepnner and The Concept of Product Life Cycle:...
Otto Klepnner developed the concept of product life cycle in 1931, he basically developed a pioneer, and he proposed that a product go through 3
stages, pioneering, competitive and retentive.
The basic concept of product life cycle was developed in 1950s and popularized in early 1960s.
In the year 1957, jones, he put forward a theory that a product life cycle consist of following characteristics are,
Introduction
Growth
Maturity
Saturation
Decline
.
At the present time, the recognized terms for product life cycle are
Introduction
Growth
Maturity
Decline
WHAT IS PRODUCT LIFE CYCLE?
Product life cycle has one of the most attractive and central concept in marketing theory and practice. Today, it is one of ... Show more content on
Helpwriting.net ...
No matters others breaks the maturity into growth, stable and decomposing maturity for distinguishing change in growth rate of sales in maturity phase
(Kotler, Keller, 2004)
In order to determine the right business strategy, the most important variable in the stage of the product life cycle (Hofer, 1975, p. 798)
The product life cycle is the grand father of concepts in order to predict the anticipated course of industry evolution. (Michael Porter, 1980, p. 157)
Marketing has made five major contributions to strategic management and product life cycle is one of them. (Biggadike, 1981)
Muhs in (1985) made an attempt to discover the history of product life cycle, he interviewed Otto klepner in 1931 who suggested that many product go
through the stages of competitive, pioneering and retentive. He also interviewed jones that suggested that the basis of product life cycle includes the
mortality curve, profit time relationship and product evaluation but he remembered dreaming up some of the ideas and waffle. According to Tallis and
Crawford (1981, p. 131) the decline stage of product life cycle need never be accepted as positive except when all the unconventional changes fail to
provide a profitable substitute in the special cases like fad and fashion.
According to Hunt (1983 p. 131) the product life cycle is "vacuous" in the principle, the stage in life cycle cannot be used to describe the level of sales
if the level of

Case Study Of General Motors
1. Introduction This essay will explore the extent to which a mature and cyclical product market led to General Motors (GM) restructuring in 2009
following its Chapter 11 bankruptcy protection filing in the United States. It will be debated that market maturity contributed to the company's
restructuring as the increased competition, worsened economy, and product innovation brought up the need for GM to develop a new effective strategy.
Although GM enjoyed decades of success as the most important industrial company in the United States, flawed internal structure and lack of focus on
the external environment, caused them to fall behind competitors and the realities of market trends. Therefore, when the global economic crisis came in
2008, GM's ... Show more content on Helpwriting.net ...
According to the PLC, the repercussions of a mature market are increased competition illustrated by Toyota in the case of GM, and decrease in
consumer demand. The criterion to stay competitive in the market involves maintaining of product loyalty among consumers by constantly improving
products instead of pursuing new consumers. The cause of why market maturity led to GM's restructuring was that the company had a flawed internal
structure that was incapable of adapting to the new innovation and competition that surfaced in the hostile external environment. Thus, it was important
to analyze the reasons behind GM's bankruptcy in order to truly understand what caused its restructuring. The overall argument of this essay therefore
is that firms are constantly constrained within the given conditions of the market in which they function. Furthermore, a flawed internal structure will
increase threat of new entrants causing disastrous financial losses for the firm. GM's restructuring improved the organization's revenue through the
reorganization of the bureaucratic structure and implementation of a diversified business, which responded to consumers' demands and global trends as

The New Product Development Process
Introduction New products are introduced to the market in order to fill a gap a consumer believes to exist. Therefore new products satisfy the needs and
wants of the market. Firms benefit greatly from the successful introduction of these new products into the market. As a result, firms spend a
considerable amount of time, money and resources on new product development. This report is going analyze the new product development process.
The report is also going to examine eight steps needed to complete a new product development process. Summary of the New Product Development
process New product development is used by firms in order to create and introduce new products to the market. According to Casselman & Nadeau
(2008), the new product development process is part of the strategic process used by firms in order remain competitive. Firms ensure that any
innovation is protected by patents or legal barriers in order to introduce the new product in the market before any competitors as well as limit any
possible competition. The concept of new product development begins with perception of a market gap. Once the opportunity has been identified,
senior management creates an environment where by idea generation and screening is encouraged. In fact, Kachouie & Sedighadeli (2013) state that
managers must not only be committed to innovation, they should also show their support by creating cross–functional teams in charge of innovation.
Also senior management must be involved in

Business: Marketing and Life Cycle
Chapter 7, 8, and 9 Questions and Problems
Name: Juanita Askew
Date Submitted: 10/22/2012
Week Number: Three
Chapter/Question: Chapter Seven, Eight, Nine/Questions 1,7,18,2,9,10,1,2,8
1. Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system. A
marketing information system is a management information system designed to support marketing decision making. Trend in the marketing
environment are picked up and analyzed through four subsystems making up the marketing information systems the internal accounting systems,
marketing intelligence system, marketing research systems, and analytical systems. The information flows to marketing managers to help ... Show more
5. List five brand names and indicate what product is associated with the brand name. Evaluate the strengths and weaknesses of the brand name.
Amazon, Hewlett–Packard, Apple, Nike, and Dunkin ' Donuts. The products associated with these brand names are: purchase merchandise online,
computers, iPod, shoes, and donuts. Strengths: Product development. Doesn 't invent the market, but its products set high standards for the market.
Weaknesses: Very proprietary and controlling. Won 't open the operating system to outsiders to develop hardware to work with the products, keeping
hardware sales to it. While this keeps design control inside and up to standards, it has hurt wide adaptation of its hardware, especially computers, where
it has a relatively small market share. Apple has veto power over Apps sold.
Strengths
1. Competitive brand.
2. No tying up to the factories making it a lean organization.
3. Global brand.
4. Manufacture products at lowest possible price.
Weaknesses
1. Lack of diversification in products.
2. Lack of retail stores.
6. Explain family brands. Should Best Buy carry its own dealer brands to compete with some of the popular manufacturer brands it carriers? Explain
your reasons. Family branding is a marketing strategy that involves selling several related products under one brand name. Yes, I feel that Best Buy
should carry its own dealer brand too compete with some of the popular manufacturer

Product Life Cycle Management ( Plm )
Q1 1. INTRODUCTION Product Life Cycle Management (PLM) is a systematic approach in which the series of changes that occurs through the
inception point, design to the ultimate disposal point of the product. PLM integrates the data at different levels of processes of the product through
which it provides useful information to the manufacturing enterprise for its future extended purpose. Advantages of PLM 1. Effective and efficient
production of product 2. Decrease in the lead time 3. Reduction in VUDA (waste) 4. Improvement in the product quality and reliability 5. Growth in
sales 6. Precise quote can be generated 7. Management to demand fluctuations 8. Determining the quick changes to be taken 9. Collected data can be
used for different purposes 10. Prototyping costs can be decreased Figure 1 shows the typical product life cycle management process. Fig 1 PLM cycle
Case study to explain the Product life cycle management : PLM approach and solution at NISSAN MOTOR CORPORATION About NISSAN and the
NEED for PLM Nissan motor company usually refers to Nissan is a Japan based company which has its head–quarters in Yokohama, Tokyo. Nissan is
one of the largest automobile maker in the world. Nissan has employed the fully digital PLM process in design and manufacturing its automobiles. A
recent example for it is NISSAN infinite G37 coupe is the new vehicle program that has been employed by them to bring a new car in to the global
market. With the

Advantages Of Offshore Product Development
Offshore Product Development – Competitive Advantage
Offshore Product Development:
Offshore product development is a strategic concept. Offshore product development allows software companies and enterprises to lower their
development costs substantially and focus comprehensively strategic initiatives such as marketing products and developing next generation products.
Companies opting for OPD can release their products faster than their competitors taking benefit of time zone difference and 24 hours development
leading to competitive advantage.
Competitive Advantage:
Globalization, increasing cost pressures, changing market dynamics, the need for fast time to market and many other factors has led many product
companies to opt for offshore product development. The situation is so acute that an approximately 500+ releases a year of various software products
are happening from India. ... Show more content on Helpwriting.net ...
Offshore software vendor should have history of proven track record and expertise to improve your business performance.
Offshore Product Development vendor should provide its services across the entire life cycle to global ISVs and enterprises. They should be in a
position to provide innovative solutions to complex product development situations by combining technical expertise, domain experience and process
maturity. This enables clients to gain competitive advantage by surpassing competitors and generate new revenue streams.
Their product development services should rank high on performance, security, maintainability and scalability and span across relevant verticals such as
Insurance, Human Resource & Recruitment Services, Finance and Banking, Education, Travel and Hospitality, Printing, Audit &

Burt's Bees Case Analysis
Mary Joy dela Cruz
Management Case: "Keeping the Buzz at Burt's and Bees" I. Background
Burt's Bees is an American personal care products company that describes itself as an "Earth friendly, Natural Personal Care Company" making
products for personal care, health, beauty, and personal hygiene. As of 2007, they manufactured over 197 products for facial and body skin care, lip
care, hair care, baby care, men's grooming, and outdoor remedies[1] distributed in nearly 30,000 retail outlets including grocery stores and drug store
chains across different countries. The original vision of Burt's Bees founder Roxanne Quimby was to ultimately reach "everyone, everywhere". The
opportunity to grow its brand in the mass market is a lucrative ... Show more content on Helpwriting.net ...
But just as Ben & Jerry's has tried to stay true to its roots after being purchased by Unilever, Burt's Bees is, by all accounts, still driven by its
founding mission: "to create natural, Earth–friendly personal care products formulated to help you maximize your well–being and that of the world
around you." Only now, thanks to deep pockets and Clorox's distribution machine, it might push the industry towards 'all natural' even faster.
Brand identity is an important action to branding. It is what the consumers are expected to perceive a company's product and its brand. With Brand
identity, Burt's Bees could distinguish it from other competitors, and highlight its brand and products characteristic to create and maintain the
competitive advantage.
IV. Recommendation
Burt's Bees is in the growth stage. Together with the market's strong interest in environmental awareness today, Burt's Bees has a great potential
however, it must be accompanied by great advertisements and not just through social media.
I recommend on a rebranding strategy to increase and strengthen the brand with the long term aim of expanding the brand within the mass market. I
believe that the number one issue for Burt's Bees' is to grow the brand without compromising the product i.e. ingredients. Burt Bee's can still use the
concept of the "for the Greater Good" but with much better

Sample Quiz
Chapter 8
New–Product Development and Product Life–Cycle Strategies
Multiple–Choice
1. _____ is the development of original products, product improvements, product modifications, and new brands through the firm's own R&D efforts. a.
Idea generation b. Concept testing c. Test marketing d. New product development Answer: (d) Difficulty: (1) Page: 264
2. All of the following are different ways a firm can obtain new products, except which one? a. By acquiring a whole new company b. A firm can obtain
a new product through patents c. A firm can obtain a new product by licensing someone else 's new product d. A firm can obtain a new product by using
the R&D ... Show more content on Helpwriting.net ...
d. Customers must be careful not to rely too heavily on customer input when developing new products. Answer: (c) Difficulty: (3) Pages: 268–269
11. Some companies have installed a(n) _____ that directs the flow of new ideas to a central point where they can be collected, reviewed, and
evaluated. a. new–product development team b. idea management system c. computer system d. satellite system Answer: (b) Difficulty: (3) Page: 269
12. In order to install an idea management system, whereby all ideas are directed to a central point, a company can do any or all of the following: a.
Appoint a respected senior person to be the firm 's idea manager. b. Create a cross–functional idea management committee comprising of people form
R&D, finance, engineering and operations to meet and evaluate new product ideas. c. Reward employees through formal recognition programs. d. All
of the above are legitimate ways to systematically collect ideas. Answer: (d) Difficulty: (3) Page: 269
13. The purpose of _____ is to generate a large number of ideas. a. idea screening b. idea generation c. concept development and testing d. marketing
strategy development Answer: (b) Difficulty: (2) Page: 270
14. The first idea reducing stage is _____ , which helps spot good ideas and drop poor ones as soon

Thankyou Water Essay
Thankyou water vision is to fund life–changing water projects in developing nations. The report will firstly focus on the background of the Australian
owned social enterprise founded in 2008. Secondly will address how Thankyou water identified the opportunity in the market and by what method the
company generated the product concept. Thirdly the report will discuss how Thankyou water evaluated the product development strategy and branding
concept prior to development, additionally the report will analysis the organization product launching triumphs and failures and how Thankyou water
changed their marketing strategy encompassing emerging media. Lastly the report will give recommendation on how to prolong Thankyou waters
Product Lifecycle ... Show more content on Helpwriting.net ...
Additionally Australians spend $600 million on bottled water a year within a country that has access to clean drinking water. Thankyou water has
identified a Gap in the market
The organization identified the opportunity to combine a global need that 900million do not have access to clean drinking water and the consumer
buying power of bottled water. The brand from begin had a well–defined product and vision of what they desired to achieve.
The product aims to be not just supporting a product but a consumer movement, to live everyday and give everyday. In purchasing the Thankyou water
range is about supporting people, not just about the brand. Thankyou water focus is around making an impact and a change within the greater world, it's
a call to action to the consumer to make a small change and in doing so making a big difference. It's validating the consumer small change and
contribution to the less fortunate.
Secondly the report will address how Thankyou Water generated the product and concept, additionally how the organization evaluated the concept prior
to development and what was involved in the development process. Product development occurs when the "company finds and develops a new product
ideas" (Van Lunenburb, Zubcevic, & Bracic,

Elements Of PDM/PLM Software: Product Analysis
CHAPTER 02
Elements of PDM/PLM Software
There are no specific definitions for PDM/PLM, which depends upon each consulting firm or type of industry or each solution provider. There are
multiple elements include in PDM/PLM. Depending upon the business need and intent of use, the solution will change and accordingly the definition.
Many of these are explained below. Management of:
Product information or attributes and data or vault
The design cycle
All types of formats and media as documents and its content
Agreed Requirements (performance, physical appearance, interoperability, functional, cost , quality and time)
Product portfolios and its families
Available assets (machinery and plant facilities, equipment on production line)
Service ... Show more content on Helpwriting.net ...
This data helps the team to reach to the cause for the defect very quickly.
Product Costing: With this the organization can track the earned value (EV) with respect to the planned value (PV) and the actual cost (AC). VAC, EAC
can be calculated which helps in forecasting the future trend and the needed preventive actions to be taken to meet the baseline targets.
Product Data Management: Product Data Management (PDM) helps in managing the enterprise data in an efficient and secure manner. It also helps in
easy retrieval of the data which can be used to manage all the CAD, CAM, CAE and related documents and the links between them.
Product Life cycle Management: Product Life cycle Management (PLM) manages the entire lifecycle of a product from ideation, concept, design,
manufacturing, analysis, delivery, customer management and the complete life of the product. PLM solution helps in improved collaboration and
communication across the project of the product development and helps in reducing quality, time, cost, satisfaction issues related to the

Ebol A Case Study: Emory Healthcare
Improvements in technology are a constant factor as to why hospital organizations and marketers are constantly wanting to improve their medical
services for patients. Due to the multitude of health problems that millions of Americans face daily, more physicians and specialist are needed and time
spent within the clinics are constantly increasing. Emory Healthcare is a well–known health care facility and has received world–wide recognition for
treating the first Ebola infected patient. This was a major accomplishment that brought positive attention to the Emory Healthcare organization and
indirectly assisted in developing future marketing initiatives. They want to expand their patient base by offering ways for patients to be seen by a
physician without leaving the comfort of their homes.
Products/Service
Suppose you have been referred to an Emory physician by your local primary care physician. The drive is somewhat of a distance from your home
however, because of Emory Healthcare's reputation for employing exceptional doctors you know it will be all worth the trip. Two or three weeks later
you return to the same physician for a follow up visit and endure this long drive once ... Show more content on Helpwriting.net ...
To capitalize on this market, Emory Healthcare decided that brining the physician to the patient will not only increase their patient base, but it will add
tremendous value to their patient services. As stated by Fortenberry (2010), for an organization to capitalize on growth opportunities to increase the
likelihood of institutional survival, growth, and prosperity they must formulate appropriate expansion strategies. Igor Ansoff's Matrix, (Fortenberry
2010) the Product –Market expansion Grid is a well– known tool that organizations use to identify growth opportunities. (p.46)

Operation Management Assignment-CDS
Operation Management Assignment
Liu Zhenya(Harry)
2014.2.26
Words[1724]Question1: Why is operations management important in this company ?Operations management refers to the administration of business
practices to create the highest level of efficiency possible within an organization. Operations management is concerned with converting materials and
labor into goods and services as efficiently as possible to maximize the profit of an organization (Stevenson, W. J., & Hojati, M., 2007). The
operations function comprises a significant percentage of the employees and physical assets in most organizations. Operations managers are concerned
with each step in providing a product or service. They determine what should go into an operating ... Show more content on Helpwriting.net ...
The products are low repetition with high unit costs due to the SKU are with large numbers, but the only unit sales volume is not very high. The old
fashioned products are usually replaced by a new version in pretty short time. Concept products are less systemization compared with Focus products.
Focus products focus on a small handful of customers with large size of each order.
Variety: CDS has an excellent new product development process. It usually takes around three months to get a new mould, which then has to be tested.
For the help of bonus payment, they have good output and excellent productivity. The products are flexible according to the market condition and
customer needs. Concept products and the whole design, manufacture, sales, distribution process is rather complex. The new product development
department receive detailed drawings of the new products from the Design Office managed by Marketing department, which shows CDS pay much
attention to match customer needs. For doing the whole things above, the unit cost of CDS product is high.
Variation: For Focus products , the vast majority of deliveries are to a small handful of customers. The size of each order is usually very large, with
deliveries usually to customers own depots, which means the variation is stable, predictable. While for the more profitable Concept products, they are
much more seasonal so

Airline Company Marketing Plan
2.0 Situation Analysis
In recent years, the people of Bangladesh have been noticed to be interested in travelling abroad for pleasure trips especially to countries like Malaysia,
Singapore, and Thailand. Moreover, the ongoing economic meltdown has forced these countries to reduce the traveling cost to attract more tourists.
According to a statistics of Malaysian Tourism Department, they have reduced the travel tax by 25%, overall hotel cost by 30% and their shops have
announced sales discount ranging from 10% to 50% for tourists. As a result many of the middle and upper middle class people are now being attracted
to travel this countries especially Malaysia.
There is a promising market for an air travel package to Malaysia in Bangladesh. ... Show more content on Helpwriting.net ...
|
|2008–09 |
| |
|Adventure, special interest |
|8.50% |
|10,043 |
|10,978 |
|11,892 |
| |
|High income travelers |

Excellence Of Product Development : An Overview
EXCELLENCE IN PRODUCT DEVELOPMENT SAHIL RAJESH SHARMA BIOGRAPHICAL SKETCH I worked at D.K Scientific Technologies
for one year (June 2013–June2014) as a sales executive. In that one year, I studied the products the company deals, understood the specifications of the
products, studied the variations the customers used to demand from the products, stayed in constant contact with all the customers and used to format
the tenders and contracts of the company. Simultaneously, I worked at a Non Government Organization known as AIESEC, which is the largest youth
run organization in the world. I was a member of the Incoming Group Internship Program sector (IGIP) where I used to call and meet the corporate
companies and offer them HR solutions. I also attended all the International students, looked after their accommodation and more importantly match
their resumes to the needs of the corporate companies and provide the international students with internships and jobs. EXCELLENCE IN PRODUCT
DEVELOPMENT ABSTRACT In this report, the author talks about Excellence in Product Development and starts the report with the introduction of
the topic in which he gives a general, theoretical and a broad definition of product development. After the Introduction, the author talks about the
circumstances that lead firms to pursue the product development strategy

Product Life Cycle ( Plc )
Product Life Cycle (PLC)
Introduction:–
A new product passes through set of stages known as product life cycle. Product life cycle applies to both brand and category of products. Its time
period vary from product to product. Modern product life cycles are becoming shorter and shorter as products in mature stages are being renewed by
market segmentation and product differentiation.
About:–
Product life cycle comprises four stages:
a) Introduction stage
b) Growth stage
c) Maturity stage
d) Decline stage
A) Introduction stage
Product is introduced in the market with intention to build a clear identity and heavy promotion is done for maximum awareness. Before actual offering
of the product to customers, product passes through ... Show more content on Helpwriting.net ...
At some point in this rise a marked increase in consumer demand occurs and sales take off. The boom is on. This is the beginning of Stage 2–the market
growth stage. At this point potential competitors who have been watching developments during Stage I jump into the fray. The first ones to get in are
generally those with an exceptionally effective "used apple policy." Some enter the market with carbon–copies of the originator's product. Others make
functional and design improvements. And at this point product and brand differentiation begin to develop.
The ensuing fight for the consumer's patronage poses to the originating producer an entirely new set of problems. Instead of seeking ways of getting
consumers to try the product, the originator now faces the more compelling problem of getting them to prefer his brand. This generally requires
important changes in marketing strategies and methods. But the policies and tactics now adopted will be neither freely the sole choice of the originating
producer, nor as experimental as they might have been during Stage I. The presence of competitors both dictates and limits what can easily be tried–
such as, for example, testing what is the best price level or the best channel of distribution.
As the rate of consumer acceptance accelerates, it generally becomes increasingly

Stages in the Product Life Cycle
Stages in the Product Life Cycle Abstract This paper defines and discusses in depth the four stages in the Product Life Cycle. Most successful products
pass through these four stages which are Introduction, Growth, Maturity and Decline and the following will help to distinguish the transition between
each stage while presenting their differing components. Additionally, it will display the direction in which companies take when faced with being in
each varying stage. An understanding of the outcome of each stage and the development process of all of the four stages will be exposed in this paper.
Products are also utilized to show examples in their current stage. In closing, the paper will express critic's opinions and information to ... Show more
Profits arise due to an increase in output and possibly better prices. At this stage, it is cheaper for businesses to invest in increasing their market share as
well as enjoying the overall growth of the market. Accordingly, significant promotional resources are traditionally invested in products that are firmly
in the Growth Stage (Anderson & Zeithaml, 1984). The growth phase offers the satisfaction of seeing the product take–off in the marketplace. This is
the appropriate timing to focus on increasing the market share. If the product has been introduced first into the market then it is in a position to gain
market share relatively easily. A new growing market alerts the competition's attention. The company must show all the products offerings and try to
differentiate them from the competitors. A frequent modification process of the product is an effective policy to discourage competitors from gaining
market share by copying or offering similar products. Other barriers are licenses and copyrights, product complexity and low availability of product
components (Product Life Cycle, 2011). Promotion and advertising continues, but not in the extent that was in the introductory phase and it is oriented
to the task of market leadership and not in raising product awareness. This period is the time to develop efficiencies and improve product availability
and service. Cost efficiency, time–to–market, pricing and discount policy are major

Product Analysis Theory Of The Airline Industry
Introduction
The product life cycle is the period of time over which an item is developed, brought to market and eventually removed from the market. The cycle is
broken into four stages: introduction, growth, maturity and decline. The idea of the product life cycle is used in marketing to decide when it is
appropriate to advertise, reduce prices, explore new markets or create new packaging. The product life cycle has 4 very clearly defined stages, each
with its own characteristics that mean different things for business that are trying to manage the life cycle of their particular products.
Introduction Stage – This stage of the cycle could be the most expensive for a company launching a new product. The size of the market for the product
is ... Show more content on Helpwriting.net ...
They were the first adopters of the CAD when it came into being in the 1960s. It has become critical for them to adopt the latest technologies in order
to avoid getting into complexities of the aircrafts, various governmental and spatial regulatory requirements, long service life, exacting operational
demands and of course the safety regulations and demands. The use of advanced technologies for design, engineering, production, planning, simulation
and all the other aspects of the supply chain, including all the players involved becomes a question of survival for the Aerospace industry players. With
so many players permeating the air space, it also is a question of the survival of the

Olympus Case Essay
Recommendations Olympus Optical Company has come a long way in regards to reducing cost and recapturing market share but they are continuing to
face problems. In addition to cost issues Olympus is also facing flexibility issues, such as shorter product life cycles and an increasing number of
products needed to satisfy customers. To address these problems we recommend Olympus implement a concurrent engineering program, a modular
production strategy, and reconsider the functional group management approach. The concurrent engineering program will reduce product development
time and reduce cost. Modular production will increase customer satisfaction by allowing customers to customize cameras with the features they desire.
Continuing with ... Show more content on Helpwriting.net ...
Concurrent engineering will drastically reduce the amount of time required to develop new products, allowing Olympus to introduce products to market
at a much faster rate. This will result in increased market share, either by reducing lost sales to competitors or by capturing more sales from competitors
on new products. Product modularity would increase the flexibility of the company's production processes by allowing for more product customization.
Olympus can continue to offer models that are available for same–day purchase, but it can also gain market share by offering fully customizable
products that customers can order through retail stores, similar to a computer. This way, the customer can get every feature he/she desires without
having to pay for unwanted features. Introduction of such an innovative product offering strategy could capture market share from competitors.
Implementing the functional group approach will create multiple problems in the process that will ultimately decrease the process flexibility. Measuring
the production process as 10 individual companies creates conflicts of interest and longer lines of communication. The pressure to reduce costs might
result in one process step cutting corners or ignoring an important issue in the interest of costs. This would create complications

chapter 10
Chapter 10–Developing and Managing Products MULTIPLE CHOICE 1. When the manufacturer of L'Oreal shampoo introduced shampoos designed
specifically to appeal to preteens, the product was:
e.a.b.a.a.c.b.c.e.b.e.c.a.d.e.b.d.e.a.c.b.b.d.e.c.d.b.d.b.a.b.e.d.c.c.a.a.b.b.e.a.b.b.b.c.b.e.a.d.c.b.d.c.a.e.b.e.a.e.e.a.c.b.a.d.e.a.d.a.c.d.c.e.d.b.c.c.d.b.e.a.c.d.e.d.b
a new product because it was an improvement or revision of an existing product 2. Marketers consider all of the following examples of new products
EXCEPT: a 2007 model year GE oven with the same style, parts, and color as the 2006 model 3. The maker of Keebler Sandies cookies has added
fudge drop Sandies to its cookie ... Show more content on Helpwriting.net ...
all of these 19. Many years ago, Athens, Greece, was viewed as a necessary part of any tour of Europe. Then the city developed an image of a smoggy
city choked with traffic. During the _____ stage of its attempt to reposition Athens as a culture–filled destination for conventions, the Greek
government realized package tour operators (a source of much of the tourist traffic in Greece) were unimpressed by the proposal to paint the facades of
the buildings in Athens and to plant 100s of trees and bushes. screening and concept testing 20. _____ is scientific investigation aimed at discovering
new technologies. Basic research 21. Scientists at Indiana University are working to develop new technologies for customer interface interactions in
retail stores. Right now they are not concerned with the potential cost–effectiveness of the technologies or the marketability of the technologies. These
scientists are involved in: basic research 22. A recent publication revealed insights into the genetic reasons for smoking that can potentially lead to more
effective strategies to reduce smoking. Because the purpose of the study was to determine how genetics influences smoking rather than the
development of smoking cessation technology, this is an example of: basic research 23. _____ takes new technologies and attempts to find useful
applications for them. Applied research 24. Scientists at Indiana University have received a

Mcdonald 's Supply Chain Management Essay
Supply Chain Management in the Service Industry Firms such as McDonald's and Wallmatt, which operate in the service industry, have branches
internationally and nationally. They open stores in various regions of the globe with the primary objective of providing their target client's with
seamless experiences while utilizing this opportunity to expand their business in emerging markets. Compared to manufacturing industries, intangible
sales characterise service industries as they greatly rely on people's ethics, experiences, education. Moreover, the utilization of management in this
industry is not yet mature (Lambert, 2008).
McDonald's Supply Chain Specifically, McDonald's is experiencing various challenges in its supply chain. By virtue of operating in more than 100
countries and serving individuals with chicken nuggets and hamburgers, the company requires an on–going and large supply of beef products to
enhance the production of beef–based items and hamburgers (Love, 2008). Because of the company's purchase volume, McDonald's sources its raw
materials, such as beef trims, from a wide range of suppliers. Subsequently, the beef trims are processed and shipped to the company's distribution
centres. In addition, the company experiences increased costs of production due to its manufacturing capacity, region–specific demand, and
distribution/processing of its products. As a result, the company plans to optimize its sources, supply mix, and freight cost as well as establish a

The Clipboard Tablet Company's Product Lines
Introduction. The Clipboard Tablet Company produces high quality tablets and operates within the technology industry. This industry is consistently
changing given the market demands of its rapidly evolving technologies and customers' demands on new technologies. This is why the Clipboard
Tablet Company has quickly adapted to the needs and demands of it's consumers by providing high quality tablet products year after year. Given the
market demands and analysis I will provide an analysis that encompasses the market demands by comparing the former Vice President (VP) of
marketing, Mr. Joe Thomas' decisions and my proposed alternative strategy that uses Cost Volume Profit (CVP) analysis. I will compare and analyze
the Clipboard Tablet ... Show more content on Helpwriting.net ...
In the end of 2011, the cumulative profit score for the three tablet models was 81,571,138. The X5 Tablet. The X5 tablet has been on the market for 3
years. It has been noted that customers are not worried about performance and this model is currently priced at $285.00. Although this model has been
on the market for 3 years, it is important to understand that this model is in the growth stage of its product life cycle. Has been on the market for 3 years
and although its expensive compared to similar products in its category, it's important to understand that this product is in a growth stage of its product
life cycle. This requires additional R&D funding to further develop this expenditure. Quality of the X5 Tablet must be maintained and further additions
to the features and support services need to be added to remain competitive. Once this product reaches the maturity stage in its life cycle it will be
advisable to consider price reductions to remain both competitive and to maintain market share. This is why the R&D costs help to identify the current
product lifecycle of the X5 and helps to better understand the distribution strategy of its promotion expenditures that will be incurred to continue
growth and revenues. The X6 Tablet. The X6 tablet has only been on the market for 2 years. It has also been noted by our customers that they are
concerned

GM
1. Introduction This essay will explore the extent to which a mature and cyclical product market led to General Motors (GM) restructuring in 2009
following its Chapter 11 bankruptcy protection filing in the United States. It will be debated that market maturity contributed to the company's
restructuring as the increased competition, ailing economy, and product innovation brought up the need for GM to develop a new effective strategy.
Although GM enjoyed decades of success as the most important industrial company in the United States, flawed internal structure and lack of focus on
the external environment, caused them to fall behind competitors and the realities of market trends. Therefore, when the global economic crisis
occurred in ... Show more content on Helpwriting.net ...
According to the PLC, the repercussions of a mature market are increased competition illustrated by Toyota in the case of GM, and decrease in
consumer demand. The criterion to stay competitive in the market involves maintaining of product loyalty among consumers by constantly improving
products instead of pursuing new consumers. The cause of why market maturity led to GM's restructuring was that the company had a flawed internal
structure that was incapable of adapting to the new innovation and competition that surfaced in the hostile external environment. Therefore, it was
crucial to analyze the reasons behind GM's bankruptcy in order to truly understand what caused its restructuring. The overall argument of this essay
therefore is that firms are constantly constrained within the given conditions of the market in which they function. Furthermore, a flawed internal
structure will increase threat of new entrants causing disastrous financial losses for the firm. GM's restructuring improved the organization's revenue
through the reorganization of the bureaucratic structure and implementation of a diversified business that responded to customers' demands and global
trends as

The Key Aspects Of Operation Management Essay
OPERATIONS MANAGEMENT
Binod Bhujel
Bn160273
BUS 349 Operations Management
King's College, Affiliated to Westcliff University
Prof. Mitchell
8th Feb, 2016
Abstract
I have illustrate the key aspects of operation management, along with the life cycle assessment and the strategies taken by an organization to maintain
quality of products and services as well as increasing capacity without sacrificing the quality in this report. As operation management is the
management process that creates goods and services. It has major function like financing, marketing, and operating. The organization maintain the ethic
standard to sustain in the market place. They try their best to reduce the scrape products and impact cause by the scrape product to the environment and
the consumers. It improve different factors to remain competitive and productive among the competitors.
According to, "(Jacobs & Chase, 2008), "Operations Management is the design, operation, and improvement of the systems that create and deliver the
firm's primary products and services". It is a key element in the improvement in productivity in an organization. To establish a competitive advantage
the operation management should contribute to productivity growth. It is the management of the system that produce goods and deliver a services.
Operation management is important to a sound business model because it is used in every part of working function of an organization. For instance, for
designing of product,

Product Management Using Boston Matrix Tool With Product...
Product Management Using Boston Matrix Tool with Product Life Cycle Management INTRODUCTION: Oil and gas theft and spillage along
pipelines are caused by two major phenomena: damages and ruptures. However, pipeline damages are mainly due to sabotage. Due to diminished
pipeline and aging process of the pipes there will be ruptures in pipeline. In Nigeria oil and gas theft and spillage occurs due to a number of causes
which include corrosion of pipeline and tankers, sabotage, oil production operations and insufficient or non–functional production equipment. Pipeline
rupture is caused due to "very old and lack regular inspection and maintenance".As a result it is causing environmental pollution and wastage of
resources. To over come this problem an Engineering Systems Development Company called Abuja Energy Surveillance (AES) Ltd has developed a
new oil and gas pipeline monitoring system using drones and Geographic Information System. By using Boston Matrix the company has planned 10
year strategic market share plan that focuses on making the system a market dominant in energy security and environment pollution management for oil
and gas industry sector in many countries. Boston Matrix: "It was developed by the Boston Consulting Group; it is a tool that allows classifying and
evaluating the products and services of a business". By using Boston Matrix a company can decide what planning should be made in order to balance
the activities of a company. Purpose of BCG matrix is to

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