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Social Startup Cookbook Guide

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Denis Gursky
Denis Gursky

This document provides a guide for starting a social startup. It outlines the core components of an idea, strategy, team, funding, and sustainability. For each component, it lists reality check questions to evaluate the strength and viability of the idea, strategy, team's experience and motivation, funding sources and changes over time, and sustainability after initial funding ends through strategic alliances or ongoing need for the service. The document also briefly outlines roles of the internet like interactivity, crowdsourcing, crowdfunding, and data visualization that can support a social startup.

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SOCIAL STARTUP COOKBOOK Innovation Lab: startup cookbook guide Denis Gursky Innovation Advisor for Europe and Eurasia dgurskyy@internews.org
CORE COMPONENTS Idea Strategy Team Super Startup Funding Sustainability
IT ALL STARTS FROM THE IDEA Idea: Reality Check • How the idea was born? • Is it a copycat? Any similar projects abroad? • Any research about this topic? • Why it will work? • How can be this idea developed with the help of satellite projects? • How scalable this idea is?
STRATEGY MEANS SUCCESS Strategy: Reality Check • How will the development process look like? Timelines? • Who will do this? • How will the launch look like? • What about marketing strategy? • Risks • Partners? What do they provide? • KPI & ROI of the project
EXPENSIVE TEAM The Team: Reality Check • Past experiences • Functional duties • Motivation
SUSTAINABILITY = GUARANTEES Sustainability: Reality Check • Why deadlines won’t be broken? • Funding after the funding • Strategic alliances? • Crowd funding? • Why the service will be needed after the financing is over?
HOW DO YOU SEE FUDNING Funding: Reality Check • Who funds it? • Is this project adopted to macro changes? • How does the funding scheme changes in time?
ROLES OF INTERNET • Interactivity • Crowdsourcing • Crowdfunding • Visualization of data • Confidential • Social media • Internet marketing
Idea Strategy Team Super Startup Funding Sustainability
Facilitators Judges 48 HOURS

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Social Startup Cookbook Guide

  • 1. SOCIAL STARTUP COOKBOOK Innovation Lab: startup cookbook guide Denis Gursky Innovation Advisor for Europe and Eurasia dgurskyy@internews.org
  • 2. CORE COMPONENTS Idea Strategy Team Super Startup Funding Sustainability
  • 3. IT ALL STARTS FROM THE IDEA Idea: Reality Check • How the idea was born? • Is it a copycat? Any similar projects abroad? • Any research about this topic? • Why it will work? • How can be this idea developed with the help of satellite projects? • How scalable this idea is?
  • 4. STRATEGY MEANS SUCCESS Strategy: Reality Check • How will the development process look like? Timelines? • Who will do this? • How will the launch look like? • What about marketing strategy? • Risks • Partners? What do they provide? • KPI & ROI of the project
  • 5. EXPENSIVE TEAM The Team: Reality Check • Past experiences • Functional duties • Motivation
  • 6. SUSTAINABILITY = GUARANTEES Sustainability: Reality Check • Why deadlines won’t be broken? • Funding after the funding • Strategic alliances? • Crowd funding? • Why the service will be needed after the financing is over?
  • 7. HOW DO YOU SEE FUDNING Funding: Reality Check • Who funds it? • Is this project adopted to macro changes? • How does the funding scheme changes in time?
  • 8. ROLES OF INTERNET • Interactivity • Crowdsourcing • Crowdfunding • Visualization of data • Confidential • Social media • Internet marketing
  • 9. Idea Strategy Team Super Startup Funding Sustainability
  • 10. Facilitators Judges 48 HOURS