1. The 5 W’s of Content
Marketing
(and a How)

2. WHAT is Content Marketing
TRADITIONAL CONTENT
MARKETING MARKETING
Advertising Blogs
Print Educational Videos
Digital Infographics
TV Ebooks

3. WHY Do It?
• Variety of media channels to pick from
• It’s cheap!!
• You can always access the Internet
• Text, videos, pictures – lots of content forms
• Become a thought leader
• Your customers do the work for you

4. WHERE Do I Do It?

6. HOW do I do it?
• PULL your customers in with your
content
• Don’t PUSH them away with it
• When a person is in the market for your
product, they’ll come back to you

7. When?
• Once a day (Twitter)
Try it out for yourself:
• Several times a day (Twitter, reblogs)
• Several times a week (Blog posts, Tweets)
• Several times a month (Definitely!)

8. WHO Should Do It? • Content manager
• Community manager
• Social media manager
• SEO Specialist
• Content creators
• YOU!