Think Like a Reporter: How to discover content and make it your own

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No, we aren't talking about stealing or copying others' content. We'll discuss how to rapidly become experts in your field and curate good content for your readers. And in order to produce some real value, we will explore ways to discover content, process it, and format it in ways to help and inform your audience. With consistent application, you'll become your audience's go-to resource. Please come with a basic understanding of social networks and blogs, and a willingness to actively seek and write web content.

Andy Welfle is a content strategiest for Reusser Design, a small but innovative web development company based in Roanoke, minutes from Fort Wayne. With a passion for writing and an obssession with wooden pencils, he maintains a blog celebrating them at Woodclinched.com. He also contributes to Medium.com and other various and sundry spots in the back corners of the web.

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Think Like a Reporter: How to discover content and make it your own

  1. Think like a REPORTER! Struggling to find content for your blog? with Andy Welfle
  2. INTRODUCTIONS • Your name • What you like to be known for • How you use social media? (Business / Personal / Both) • Struggles that you have in creating content
  3. A little bit about me.
  4. I like GIFs.
  5. I like GIFs.
  6. I’m a journalism geek.
  7. I like wooden pencils. (In fact, I have a blog about them.)
  8. What does a content strategist do? • Work with web developers to plan structure of website, optimized to allow content to help clients meet their goal • Planning, development, execution and management of content — written, or in other media • Help clients sustain their website by identifying outdated, stagnant content and guiding clients to replace it
  9. Think like a reporter! Reporters: • Are expected to seek out and identify a story • Gather information quickly and accurately • Write in a compelling yet unbiased manner
  10. Think like a reporter! Reporters: • Are expected to seek out and identify a story • Gather information quickly and accurately • Write in a compelling yet unbiased manner
  11. ASSUMPTIONS • You understand the value of refreshing the content on your blog or social media presence • You are willing and able to find the time to create content • You have an existing—if basic—web and social infrastructure
  12. ASSUMPTIONS • You understand the value of refreshing the content on your blog or social media presence • You are willing and able to find the time to create content • You have an existing—if basic—web and social infrastructure
  13. 6STEPS TO DISCOVERING CONTENT by THINKING LIKE A REPORTER
  14. #1KNOW YOUR AUDIENCE
  15. Facebook Insights
  16. Facebook Insights
  17. The Internet and American Life Project by the Pew Research Center pewinternet.org
  18. “Write for the Kansas City milkman” — HL Stevenson, United Press International, 1965 • Write simply (though not dumbly) • Make sure writing is friendly and approachable, but professional • This can vary depending on the publication
  19. #2KNOW YOUR MEDIUM
  20. Good at speaking, but not at writing?
  21. Good at speaking, but not at writing?
  22. Good at writing, but not speaking extemporaneously?
  23. Good at writing, but not speaking extemporaneously?
  24. Love speaking, but don’t want video?
  25. Love speaking, but don’t want video?
  26. (or a combination thereof)
  27. (or a combination thereof)
  28. #3READ. A LOT.
  29. feedly.com reader.aol.com reederapp.com
  30. #4FIND AN ANGLE
  31. #4FIND AN ANGLE
  32. LINK BLOG
  33. ANATOMY OF A GREAT LINK BLOG POST From the Reusser Design blog: bit.ly / linkblogpost( )
  34. Headline Opening Paragraph Block Quote Your Commentary (if any) Attribution
  35. #5 ROLL OUT AN EDITORIAL CALENDAR
  36. #6STICK TO IT!
  37. Tips to stay productive • Plan out your week ahead of time • Remove distractions while composing (Turn off social notifications) • Compose during your productive hours, and publish during peak hours • Front-load your work (Lifehacker.com has many more, and better, tips to stay productive.)
  38. THANK YOU! Questions?
  39. @awelfle linkedin.com/in/ awelfle awelfle@ reusserdesign.com WHERE TO FIND ME ON THE INTERNETS reusserdesign.com / welfle.com

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