1. SnapDeal
Usability Review

2. Customer Journey01

3. Customer Journey
Social
Media
URL
Search
Engine
Home
Cart
Product Display
Page
Easy Payment Process
New Visits
Pages Per Visits
Landing & Exit page
Bounce Rate
Time on Site
New
Customer
Payment
Key Metrics

4. Customer Journey – UX issues and key Metrics impacted
Social
Media
URL
Search
Engine
Home
Cart
Product Display
Page
Easy Payment Process
New Visits
Pages Per Visits
Landing & Exit page
Bounce Rate
Time on Site
AbandonNew
Customer
Payment
Key Metrics

5. UX Review - Findings on Home Screen02

6. Home – UX issues
Social
Media
URL
Search
Engine
Home
Cart
Product Display
Page
Easy Payment Process
New Visits
Pages Per Visits
Landing & Exit page
Bounce Rate
Time on Site
AbandonNew
Customer
Payment
Key Metrics

7. • Third party ads
• Prominent call to action
button
• Personalized Experience
• “Add to Cart” missing
Findings on Home
Bounce Rate
Key Matric impacted
Exit Page

8. • Third party ads
• Prominent call to action
button
• Personalized Experience
• “Add to Cart” missing
Findings on Home
Pages per visit
Key Matric impacted

9. • Third party ads
• Prominent call to action
button
• Personalized Experience
• “Add to Cart” missing
Findings on Home
Time on site
Key Matric impacted
New Visit

10. • Third party ads
• Prominent call to action
button
• Personalized Experience
• “Add to Cart” missing
Findings on Home
Time on site
Key Matric impacted

11. UX Review - Findings on Navigation03

12. Navigation – UX issues
Social
Media
URL
Search
Engine
Home
Cart
Product Display
Page
Easy Payment Process
New Visits
Pages Per Visits
Landing & Exit page
Bounce Rate
Time on Site
AbandonNew
Customer
Payment
Key Metrics

13. • Redirects to sites outside of Snapdeal.com
• Categories icon not available on header while
scrolling
• No consistency
• Less affordance on categories icon
• Categories only available on home screen
Findings on Navigation
Bounce Rate
Key Matric impacted
Exit Page

14. • Redirects to sites outside of Snapdeal.com
• Categories icon not available on header while
scrolling
• No consistency
• Less affordance on categories icon
• Categories only available on home screen
Findings on Navigation
Time on site
Key Matric impacted
New Visit

15. • Redirects to sites outside of Snapdeal.com
• Categories icon not available on header while
scrolling
• No consistency
• Less affordance on categories icon
• Categories only available on home screen
Findings on Navigation
Bounce Rate
Key Matric impacted
Exit Page

16. • Redirects to sites outside of Snapdeal.com
• Categories icon not available on header while
scrolling
• No consistency
• Less affordance on categories icon
• Categories only available on home screen
Findings on Navigation
Bounce Rate
Key Matric impacted
Exit Page New Visit

17. • Redirects to sites outside of Snapdeal.com
• Categories icon not available on header while
scrolling
• No consistency
• Less affordance on categories icon
• Categories only available on home screen
Findings on Navigation
Bounce Rate
Key Matric impacted
Exit Page New Visit

18. UX Review – Finding on My Cart04

19. My Cart – UX issues
Social
Media
URL
Search
Engine
Home
Cart
Product Display
Page
Easy Payment Process
New Visits
Pages Per Visits
Landing & Exit page
Bounce Rate
Time on Site
AbandonNew
Customer
Payment
Key Metrics

20. • No. of items in cart should
be clearly visible
• Too much space left
• Inform the user about
delivery time
• Item name should work as
a link
• No call to action button
available without scrolling
• Summary of My Cart is
missing for e.g. Total
payable amount
Findings on My Cart
Abandon
Key Matric impacted

21. • No. of items in cart should
be clearly visible
• Too much space left
• Inform the user about
delivery time
• Item name should work as
a link
• No call to action button
available without scrolling
• Summary of My Cart is
missing for e.g. Total
payable amount
Findings on My Cart
Abandon
Key Matric impacted

22. • No. of items in cart should
be clearly visible
• Too much space left
• Inform the user about
delivery time
• Item name should work as
a link
• No call to action button
available without scrolling
• Summary of My Cart is
missing for e.g. Total
payable amount
Findings on My Cart
Abandon
Key Matric impacted

23. • No. of items in cart should
be clearly visible
• Too much space left
• Inform the user about
delivery time
• Item name should work as
a link
• No call to action button
available without scrolling
• Summary of My Cart is
missing for e.g. Total
payable amount
Findings on My Cart
Abandon
Key Matric impacted

24. • No. of items in cart should
be clearly visible
• Too much space left
• Inform the user about
delivery time
• Item name should work as
a link
• No call to action button
available without scrolling
• Summary of My Cart is
missing for e.g. Total
payable amount
Findings on My Cart
Abandon
Key Matric impacted

25. • No. of items in cart should
be clearly visible
• Too much space left
• Inform the user about
delivery time
• Item name should work as
a link
• No call to action button
available without scrolling
• Summary of My Cart is
missing for e.g. Total
payable amount
Findings on My Cart
Abandon
Key Matric impacted

26. Comparison of Product Display Screen05

27. Product Display Screen – UX issues
Social
Media
URL
Search
Engine
Home
Cart
Product Display
Page
Easy Payment Process
New Visits
Pages Per Visits
Landing & Exit page
Bounce Rate
Time on Site
AbandonNew
Customer
Payment
Key Metrics

28. • Fluid Design
• Link Consistency
• Product Image
• My Cart
• Trust Factor
Amazon
Flipkart
Snapdeal
Comparison
Bounce Rate
Key Matric impacted
Exit Page

29. Amazon
Flipkart
Snapdeal
• Fluid Design
• Link Consistency
• Product Image
• My Cart
• Trust Factor
Comparison
Bounce Rate
Key Matric impacted
Exit Page

30. Amazon
Flipkart
Snapdeal
• Fluid Design
• Link Consistency
• Product Image
• My Cart
• Trust Factor
Comparison
Bounce Rate
Key Matric impacted
Exit Page

31. Amazon
Flipkart
Snapdeal
• Fluid Design
• Link Consistency
• Product Image
• My Cart
• Trust Factor
Comparison
Abandon
Key Matric impacted

32. Amazon
Flipkart
Snapdeal
Not Available
• Fluid Design
• Link Consistency
• Product Image
• My Cart
• Trust Factor
Comparison
Bounce Rate
Key Matric impacted
Exit Page

33. Payment – UX issues06

34. Payment – UX issues
Social
Media
URL
Search
Engine
Home
Cart
Product Display
Page
Easy Payment Process
New Visits
Pages Per Visits
Landing & Exit page
Bounce Rate
Time on Site
AbandonNew
Customer
Payment
Key Metrics

35. • Delivery Information
Payment
Abandon
Key Matric impacted

36. Overall Analysis07

37. Analysis of Snapdeal.com
• Ranks good on
– Search
– Home Page
– Writing and Content
• Ranks low on
– Trust & Credibility
– Page Layout & Visual Design
– Help, Feedback

38. Design Approach08

39. Design Approach
Usability Testing Card Sorting
Step – 1 : Evaluation of existing system
Heuristic Evaluation Eye tracking
Accessibility Analysis

40. Design Approach
Use Cases & Scenarios Website Analytics
Step – 2 : User Research
Competitive Audit User Interviews
Stakeholder Interviews Personas

41. Design Approach
Blueprint Customer Journey Map
Step – 3 : Strategy & Ideation
Ecosystem Map Competitive Audit
User Stories
Key Performance
Indicators
Brainstorming
Storyboards User flows
Task Analysis

42. Design Approach
Sketches Wire Frames
Step – 4 : Design
Prototype Visual Design
Pattern Libraries Style Guides
Navigation Pattern

43. Design Approach
Usability Testing A/B Testing
Step – 5 : Analyzing
Web Analytics

44. Design Approach
Usability Testing
Card Sorting
Heuristic Evaluation
Eye tracking
Web Analytics
Use Cases &
Scenarios
Website Analytics
Competitive Audit
User Interviews
Stakeholder
Interviews
Personas
Blueprint
Customer Journey
Map
Ecosystem Map Competitive Audit
User Stories
Key Performance
Indicators
Brainstorming
Storyboards User flows
Task Analysis
Sketches
Wire Frames
Prototype
Visual Design
Pattern Libraries
Style Guides
Navigation Pattern
Usability Testing
A/B Testing
Web Analytics
Evaluation User Research Strategy & Ideation Design Analyze

45. Thank you