1. PERSONA
Why, How & What

2. PERSONA
Why, How & What
The Purpose
For Whom to design
What to design
Needs
Motivation

3. PERSONA
Why, How & What
The Purpose
For Whom to design
What to design
Needs
Motivation
The Process
Steps Involved
Amount of information

4. PERSONA
Why, How & What
The Purpose
For Whom to design
What to design
Needs
Motivation
The Process
Steps Involved
Amount of information
The Result

5. The only Rule for Designers
while creating PERSONAS

6. The only Rule for Designers
Be the “BANDER”
while creating PERSONAS

7. Seeing is not enough
“OBSERVE”
Listen, Listen &
“LISTEN” Spread the news
“SHARE”

8. THE PURPOSE
Keep the users at the heart of every project
aka Why

9. “keep the user at the heart of every UX project”
The Purpose
1
st thing to do at the
beginning of project
represents cluster
of users who exhibits
similar behaviour patterns
Includes decision making process,
technology use, lifestyle, motivation,
education and demographic.
Work as a help guide for
every design or business
decision.
3 to 7 personas for a
project.

10. Same product but different design
Examples

11. Same product but different design
Examples
Different users different needs

12. THE PROCESS
“how we climb a mountain is more important then reaching the top”
aka How

13. Finding the users Building Hypothesis Verifications
Constructing Personas
Defining SituationsValidationDissemination
1 2 3
678
4
5
Finding Pattern

14. Finding the users
1
Who are the users?
How many users are there?
What do they do with the system?
Brainstorming
Random Interview (30)
Competitive Analysis
Analytics
Question Asked Methods Used

15. Finding the users
1
Who are the users?
How many users are there?
What do they do with the system?
Timepass
Wannabe Actors
Fitness Trainer
Yoga Trainer
Students
Wannabe Singers
Get Famous
More Followers
Follow Celebrity
Live Performance
New Friends
All Age Groups
Live Broadcast
Brainstorming
Random Interview (30)
Competitive Analysis
Analytics

16. Finding the users
1
Who are the users?
How many users are there?
What do they do with the system?
Timepass
Wannabe Actors
Wannabe Comedians
Wannabe Entertainers
Fitness Trainer
Yoga Trainer
Students
Wannabe Singers
Professional Actors
Professional Comedians
Professional Entertainers
Professional Singers
Social Engagement
Social Gratification
Get Famous
More Followers
Follow Celebrity
Spreading Message
Live Performance
Watch Performance
Chatting
New Friends
Young Audience
All Age Groups
Tips & Tricks
Help
Live Broadcast
Brainstorming
Random Interview (30)
Competitive Analysis
Analytics

17. Finding the users
1
Who are the users?
How many users are there?
What do they do with the system?
Timepass
Wannabe Actors
Wannabe Comedians
Wannabe Entertainers
Fitness Trainer
Yoga Trainer
Students
Wannabe Singers
Professional Actors
Professional Comedians
Professional Entertainers
Professional Singers
Social Engagement
Social Gratification
Get Famous
More Followers
Follow Celebrity
Spreading Message
Live Performance
Watch Performance
Chatting
New Friends
Young Audience
All Age Groups
Tips & Tricks
Help
Live Broadcast
Brainstorming
Random Interview (30)
Competitive Analysis
Analytics
Delhi Mumbai
Bangalore
Hyderabad
16 - 30
31 - 40 40 & Above
Likes
Dislikes
Show Off
Costly Gadgets
Smart Phones Desktops
Tablets
At Home
On Move
Office
School
Park Event

18. Finding the users
1
Who are the users?
How many users are there?
What do they do with the system?
Timepass
Wannabe Actors
Wannabe Comedians
Wannabe Entertainers
Fitness Trainer
Yoga Trainer
Students
Wannabe Singers
Professional Actors
Professional Comedians
Professional Entertainers
Professional Singers
Social Engagement
Social Gratification
Get Famous
More Followers
Follow Celebrity
Spreading Message
Live Performance
Watch Performance
Chatting
New Friends
Young Audience
All Age Groups
Tips & Tricks
Help
Live Broadcast
Brainstorming
Random Interview (30)
Competitive Analysis
Analytics
Delhi Mumbai
Bangalore
Hyderabad
16 - 30
31 - 40 40 & Above
Likes
Dislikes
Show Off
Costly Gadgets
Smart Phones Desktops
Tablets
At Home
On Move
Office
School
Park Event
Brands Expensive
Smart Watch
Day
Night
In Group
Live Events
Functions
Birthday
Anniversary
Anniversary
Alone
Chitchat

19. 2
What are the differences
among the users?
Building Hypothesis
Analyse the material.
Grouping the users.
Identifying & Naming the groups.
Question Asked Methods Used

20. Wannabe Actors
Wannabe Comedians
Wannabe Entertainers
Fitness Trainer
Yoga Trainer
Students
Wannabe Singers
Professional Actors
Professional Comedians
Professional Entertainers
Professional Singers
2
What are the differences
among the users?
Building Hypothesis
Analyse the material.
Grouping the users.
Identifying & Naming the groups.
Professional Anchor Wannabe Anchor

21. 31 - 40 20 - 30 31 - 45 15 - 25
Age Groups
2
What are the differences
among the users?
Building Hypothesis
Analyse the material.
Grouping the users.
Identifying & Naming the groups.
Wannabe Actors
Wannabe Comedians
Wannabe Entertainers
Fitness Trainer
Yoga Trainer
Students
Wannabe Singers
Professional Actors
Professional Comedians
Professional Entertainers
Professional Singers
Professional Anchor Wannabe Anchor

22. 3
Data of Personas: likes / dislikes,
needs, Goals & Motivations.
Qualitative Data Collection
In Person Interviews
Verifications
Question Asked Methods Used

23. Likes
• Maintaining a Status Quo.
• Expensive gadgets.
• Love the spotlight.
• Have an eye for fashion.
• Curious in exploring new
things & eager to get out of
their comfort zone.
• Likes to talk and be witty at
the same time.
• Likes to get appreciated a
lot for the things they do.
• Loves travelling.
• Loves to follow celebrity and
their style statement.
• Meeting new people and showoff
their talent.
• Want to live an independent life.
• Constantly help people inside
and outside their friend circle.
• Likes to Maintain a Status Quo.
• Expensive gadgets.
• Love the spotlight.
• Have an eye for fashion.
• Curious in exploring new things
& eager to get out of their
comfort zone.
• Likes to talk and be witty at the
same time.
• Maintains a day schedule
and stick to it.
• Plans the things in
advance and stick to it.
• Showoff their body curves.
• Keep educating others on
the benefits of being fit.
• Motivates people around
them to be fit and healthy.
• Loves writing and reading.
• Quick in grasping new
things.
• Spreading the message
they believe in.
• More & more friends.
• Facebook & WhatsApp is
the lifeline.
• Heaving newest phone.
• Getting lots of sleep.
• Hanging out with friends.
• Going to the movies.
• Checking online social
status first thing in
morning.
Wannabe Anchor Fitness Trainer StudentsProfessional Anchor

24. Dislikes
• Keep themselves away
from conflict.
• Easily bored and can’t sit
ideal.
• Hate planning and face
difficulties in sticking to
plans.
• Staying away from their phones.
• Hate to be lectured.
• Philosophical subjects are a big
turning off.
• Things that involve analytical
skills is a poor fit.
• Not good in responding to their
own criticism.
• Don’t like to follow orders.
• Getting late to the planned
things.
• Missing daily routine.
• Hate people who don't pay
attention during fitness
session.
• Cluttered environment.
• Doing something without a
purpose.
• Boring people around
especially teachers &
professors.
• Long queues
(Restaurants, bars,
grocery stores etc.)
• Getting up early in the
morning.
Fitness Trainer StudentsWannabe AnchorProfessional Anchor

25. Goals
• Becoming host for “Show
Name” a famous show.
• Increase fan following.
• Want to live a luxurious life
at least for couple of years.
• Improve anchoring skills on
regular basis.
• Want to have his online
anchoring channel.
• Improve or learn on his
anchoring skills.
• Want to interact with famous
anchors.
• Increase his fan following.
• Want to have a style statement.
• Spreading the fitness
message.
• Conduct online fitness
training classes.
• Help others to maintain a
healthy lifestyle.
• Wants to be featured in
famous health magazine.
• Remain in touch with
friends 24/7.
• Showoff everything that
happens in everyday life.
• Become a online star.
• Buy latest iPhone.
• Have distinct style
statement.
Fitness Trainer StudentsWannabe AnchorProfessional Anchor

26. Motivations
• Watch famous international
shows like reality shows,
Awards events etc.
• Dreaming about playing as
anchor to famous show.
• Follows various FM radio
RJ’s on social sites.
• Anchoring is a primary
source of earning.
• Watch famous international
shows like reality shows, Awards
events etc.
• Dreaming about playing as
anchor to famous show.
• Follows various FM radio RJ’s
on social sites.
• Earn livelihood by opting
Anchoring as a career.
• Healthy lifestyle.
• Remain active all day.
• Providing fitness training is
a primary source of
earning.
• Feel more confident &
happy when body is in a
good shape.
• Timepass on social media
• Follow trending fashion
and celebrities styles.
• Share interesting and fun
things with friends.
Fitness Trainer StudentsWannabe AnchorProfessional Anchor

27. 4
Does the initial grouping holds?
Are there other groups to
consider?
Are all equally important?
Categorisation
Finding Pattern
Question Asked Methods Used

28. 4Finding Pattern
Does the initial grouping holds?
Are there other groups to
consider?
Are all equally important?
Categorisation
Fitness Trainer StudentsProfessional Anchor
Primary Users Primary UsersSecondary Users

29. 5
Body: Name, Age, Picture.
Psyche: Extrovert/Introvert.
Background: Occupation
Emotions & Attitudes: Likes,
dislikes, technology, goals &
motivations.
Categorisation
Constructing Personas
Question Asked Methods Used

31. 6
What are the needs of the
Persona?
What are the situations &
Scenarios?
Analyse Data for Situation &
needs
Question Asked Methods Used
Defining Situations

32. A day in a life
12 AM to 12 PM
SLEEP
Freshen up
Check Social sites
Messages and Whatsapp
Gym
FITBIT & iPHONE
Ready for Shooting
Talk to friends
Breakfast
Social Sites
Getting Ready
12 PM to 12 AM
DRIVING
Listening Songs
DRIVING
Listening Songs
Calling Friends &
Relatives
OWN TIME
Watching TV
Social Sites
Video Calls
Rehersing for next day
Dinner
SHOOTING
Interacting with peoples
Reading Script
Rehersing
Taking calls inbetween
Chatting
Clicking Snaps
SHOOTING
Interacting with peoples
Reading Script
Rehersing
Taking calls inbetween
LUNCH
Interacting with Director
Next shot planning

33. Scenarios
12 AM to 12 PM
SLEEP
Freshen up
Check Social sites
Messages and Whatsapp
Gym
FITBIT & iPHONE
Ready for Shooting
Talk to friends
Breakfast
Social Sites
Getting Ready
Can broadcast himself for
short duration and talk about
how staying fit provides him
confidence and helps in
professional growth.
Explore the app or respond to
comments received on last
beam
Explore the app or respond to
comments received on last
beam, Schedule future beam
or beam for a longer duration.

34. Scenarios
12 PM to 12 AM
DRIVING
Listening Songs
DRIVING
Listening Songs
Calling Friends &
Relatives
OWN TIME
Watching TV
Social Sites
Video Calls
Rehersing for next day
Dinner
SHOOTING
Interacting with peoples
Reading Script
Rehersing
Taking calls inbetween
Chatting
Clicking Snaps
SHOOTING
Interacting with peoples
Reading Script
Rehersing
Taking calls inbetween
LUNCH
Interacting with Director
Next shot planning
Going Live whenever possible
will help the persona to
increase his following.
Can broadcast himself and
get engaged with viewers.

35. 7
Do you know someone like this? People who knows personas read
and comment on the persona
description
Question Asked Methods Used
Validation

37. 8
How can we share the personas
with the organisation?
Posters, meetings, emails,
events etc.
Question Asked Methods Used
Dissemination

38. THANK YOU