indigo airlines success

1. INDIGO AIRLINES
BY: GROUP 1 DIKSHA
JYOTI
TANUJ
TALWINDER
GURSEWAK

2. AIRLINES
COMMENCED OPERATION 4 AUGUST,2006
HEADQUARTERED GURGAON.
COMPANY SLOGAN ON TIME,EVERY TIME
KEY PLAYER MR. RAHUL BHATIA,CHAIRMAN
MR.ADITYA GHOSH,PRESIDENT

3. INDIGO IS ONE OF THE FASTEST GROWING AIRLINES IN INDIA
with 399 flights, connecting 33 destination across the nation.
INDIGO AIRLINES commenced operation on 4 august,2006 with a service
From DELHI to IMPHAL.
MISSION STATEMENT:
TO BE THE BEST AIRLINE IN INDIA BY PROVIDING THE FOLLOWING VALUES TO THE
CUSTOMER.
*AFFORDABLE FAIRS
*ONTIME PERFORMANCE
*HASSLE FREE SERVICE.

4. LATEST NEWS AIRLINES
# Indigo Airlines, the country's largest low-cost carrier, announced a fivefold
increase in net profit to Rs 787 crore (Rs 7.87 billion) for 2012-13.
# Indigo has tied-up with Expedia Affiliate Network to allow its customers to
book their hotels across the country and overseas through the carrier's
website.
# Indigo promoter buys Pepsi’s corporate headquarters in Gurgaon for Rs 50
crore.
# one of the largest airline in India with the market share 30.3%

6. Success
of
INDIGO
DREAM….

7. THE SECRET BEHIND SUCCESS
*AIRCRAFT MANAGEMENT
--INDIGO first purchase the aircrafts, then sold them
to intermediary and then hire the fleet on lease
from them on some contractual basis.
--Use single configuration aircraft.
*GROWTH AND EXPANSION STRATEGY
--It adopted a strategy of starting with one aircraft and adding one after every six
week. In other way to say is that they first tested one market and after
establishing foothold in that market, they expanded to other markets.
--INDIGO signed a deal with Airbus and ordered 100 Airbus-320 fleet.

8. THE SECRET BEHIND Success
*ONE OF THE LOWEST CANCELLATION RATE IN
INDUSTRY
*COMFORT
Airbus A320 aircraft is only aircraft type in the
fleet which is known for best in class comfort .
*ADVERTISEMENT STRTEGY
--Sponsoring fashion shows , talent hunts , new year parties etc.
--Social networking medium –facebook , twitter ,Youtube.

9. Competitors of Airlines

10. SUMMARY
•India’s best performing low
cost Airline in term of profit.
• Established in 2005 as subsidiary of inter globe
enterprises.
•A fleet of 70 aircrafts making 379 flights daily,
across 29 destinations in India and 4
destinations international.
•Plans to acquire 125 new aircraft by 2025.
•Plans to serve 100 cities in India, South east
asia , Middle east and china by 2025.