Power Point Presentation on INDIGO Airline

1. Airline
Presented by :
PRANAB MISHRA
PGD Logistics & Supply Chain Management

3. A320neo Water Cannon Salute

4. HISTORY
 IndiGo was founded in 2006 by Rahul Bhatia of InterGlobe
Enterprises and Rakesh Gangwal, a United States-
based NRI.
 In December 2010, IndiGo replaced state-run carrier Air
India as the third largest airline in India, behind Kingfisher
Airlines and Jet Airways with a passenger market share of
17.3%.
 On 17 August 2012, IndiGo became the largest airline in
India in terms of market share surpassing Jet Airways, six
years after commencing operations.
 In January 2013, IndiGo was the second-fastest-
growing low-cost carrier in Asia behind Indonesian
airline Lion Air.

5.  As of March 2014, IndiGo is the second-largest low-cost carrier
in Asia in terms of seats flown.
 In August 2015, IndiGo placed an order of 250 Airbus
A320neo aircraft worth $27 billion, making it the largest single
order ever in Airbus history.
Facts and Figures :
1) 9 consecutive years of profitable operations
2) Fleet of 144 aircraft including 27 new generation
A320neos
3) Recognized as ‘Great Place to Work for in India’ for 8
years in
in a row (2008-2015)
4) Named as Aon’s Best Employer for the year 2016 and
2017.

6. COMPETITORS

8. MARKET SHARE

10. UNIQUE SELLING PROPOSITION
(USP)
 On-time - Their planes take off on time.
 Low fares - Providing low fares by keeping their cost low.
 Courteous – Their staffs are polite and behave in good
manner to all those who come to IndiGo.
 Hassel–free - Automates services by investing in
technology.

11. PRODUCT RANGE
 Core - Low cost passenger air transportation for middle class and
lower middle-class customers.
 Supplementary- Like Check in, Food on board, connecting flight while
traveling where the service is not available, Complementary gifts
along with the travel, In-flight entertainment such as music, movies
games and Frequent flier programs.
 Augmented– Like Online booking, Variety of meal options, Pick up and
drop service, Mobile ticketing.

12. LOGISTICS OF THE COMPANY
 IndiGo CarGo - Take care of the shipments. They have
special packaging for fragile packages. They do not accept
perishable shipments like seafood, plants, meat. Indigo
Airlines also carries postal mails like speed post, ordinary
mail and Army mail.

13. Track Your Shipment

14. Book CarGo

15. Flight Search

16. CARGO LOCATIONS
Domestic Station Contact
Agartala(IXA), Ahemdabad(AMD), Amritsar (ATQ), Bengaluru (BLR),
Bhubaneshwar(BBI), Bagdogra(IXB), Chennai(MAA), Cochin (COK),
Coimbatore(CJB), Chandigarh(IXC), Dibrugarh(DIB), Dimapur(DMU),
Dehradun (DED), Guwahati(GAU), Goa(GOI), Hyderabad(HYD),
Indore(IDR), Imphal (IMF), Jaipur(JAI), Jammu(IXJ), Kolkata(CCU),
Kozhikode (CCJ), Lucknow(LKO), Mangalore (IXE), Madurai (IXM),
Mumbai(BOM), New Delhi(DEL), Mangalore (IXE), Patna(PAT),
Nagpur(NAG), Pune(PNQ), Ranchi (IXR), Port Blair (IXZ),
Raipur(RPR), Udaipur (UDR), Srinagar(SXR), Trivandrum (TRV),
Varanasi (VNS), Vadodara (BDQ), Vishakhapatnam (VTZ)
International Station Contact
Bangkok(BKK), Mumbai (BOM), Chennai (MAA), New Delhi (DEL),
Doha (DOH), Dubai (DXB), Hyderabad (HYD), Kathmandu (KTM),
Kochi (COK), Kolkata (CCU), Muscat (MCT), Sharjah (SHJ),
Singapore (SIN), Trivandrum (TRV)

17. IndiGo Route Map
Total 46 Destinations: 39 Domestic + 7 International

18. IndiGo CarGO System – It includes system for Tracking and
Managing cargo. It includes the following
 Use of Radio Frequency Identifier (RFID) tags to
determine cargo location in Bay area.
 Tracking cargo till it reaches its end destination.
 Pricing based on weight/location and type.
 Reporting capability and integration with procurement
system.

19. Logistics in IndiGo can also be viewed from overall perspective.
The logistics in this case can be of two types. They are as follows:-
 1. Inbound Logistics – Route Selection
Passenger Service
Fuel
Aircraft Acquisition
Flight Scheduling
Staff Scheduling
 2. Outbound Logistics – Baggage System
Flight Connection
Rental Car and Hotel Reservation
System

21. CUSTOMER SERVICE
 Accommodation

22.  Car Rental

23.  Discounts
 Weather Update
 Alert
 Call Centre – For flights related queries, passenger can
dial 092127 83838 and for cargo related queries it’s
01246613866 or 01140404200
 Check-in – This can be done through
1) Kiosk Check-in
2) Mobile Check-in
3) Web Check-in

24.  Booking – Here the passengers can
1) Modify Booking
2) Cancel Booking
3) Hold Bookings
 Group Booking
 Travel Insurance – In association with “TATA AIA GENERAL
INSURANCE COMPANY”

25.  UAE Visa - The visa is an single entry electronic visa
which is updated directly on your PNR. It is a single-entry
visa. The entry and exit of the applicant has to be from
the Dubai & Sharjah Airport only. Since IndiGo is flying to
Dubai & Sharjah International airport presently.
VISA Types – CODE DESCRIPTION
VIS 15 Visitor visa for
stay up to 15 days
VIS 30 Visitor visa for
stay up to 30 days

26.  Assistance – This includes the followings:
1) Special assistance – This assistance is given
in cases like “Travelling with Infant”, “Unaccompanied
Minor – “Flying Solo Service” , “Expecting Mother”
2) Disability Assistance - Provide caring
customer service to their customers with disabilities.
3) Medical Conditions - Customers who are
ailing from any particular medical condition can travel on
IndiGo after giving prior medical information as per the
medical form provided on the IndiGo Website, in order for
IndiGo to provide complete assistance.

27.  PLAN B - The customer can change their flight date or
timing at no additional cost for the following scenarios:
1) If the flight has been cancelled.
2) If the flight timing has been brought forward
by 1 hour or more from the scheduled time of departure.
3) Postponed by 2 hours or more, for travel
beyond 48 hours.

28. If “YOU” are the owner what
strategies you would have done to
increase the sale
 Tie up with more hotels and Car Rental companies.
 More effective marketing and advertising campaign for
perfect brand recall.
 Invest and explore more “Air Cargo opportunities.”
 Increase more domestic routes and hubs and also try to
expand in international routes as per demand.
 Se up innovative promotional offers for students as they
extensively use Low Cost Carriers (LCCs).
 Tie up with Government agencies for least popular tourist
destinations and provide attractive packages.