A presentation by Daniel Burka, given at the At Media 2011 Conference in London, UK.

1. The first 15 minutes
Designing great new user experiences
Daniel Burka
@dburka

2. 1 hour 5 minute walk

3. RULE ONE
Understand your new visitor

4. RULE TWO
Date before you propose
Credit: Flickr user ‘Ian Hampton’

5. Credit:
Flickr user
‘Ninjam83’ RULE THREE
Introduce the experience in phases

6. RULE FOUR
Experience education

7. Credit: Flickr user ‘Hayley Young’

10. Credit: Flickr user ‘FHKE’

11. ... glass houses
Credit: Flickr user ‘Leo Reynolds’
Credit: Flickr user ‘x-ray delta one’

12. Photo credit: Jeremy Keith
“We design for ourselves first”
Jason Fried, 37 Signals

15. Design with empathy
Backed by research and data
Credit: Scarleth White

16. 1 Front-load the new user experience
2 Express trip to your ‘ah ha’ moment
3 Education as an experience

17. Credit: Flickr user ‘Ben Haisch’
1 Date before demanding commitment
Get your users invested before you propose

32. Help people make something they’d hate to lose.
“Save your progress”
Credit: Flickr user ‘karpov the wrecked train’

41. Or provide a treasure map
That thing over the wall is worth your investment
Credit: Flickr user ‘Fanboy 30’

47. Credit: Flickr user ‘Mike Bailey-Gates’
2 Understand your new user
Don’t bury the lead

48. Facebook
Discovering the “Ah ha” moment

54. But then...

57. 5%

58. 500 MM
400 MM
300 MM
5%
200 MM
100 MM
2004 2005 2006 2007 2008 2009 2010

60. Rob is new to Facebook.
Suggest friends for Rob
Suggest a profile picture

61. Rob is new to Facebook.
4,000,000 per day Rob
Suggest friends for
50,000 per day picture
Suggest a profile

62. Twitter
Researching New Users

71. 3 Make education an experience
Teach new people without relying on a textbook
Credit:
Flickr user
‘kcolwell’

73. Cut the Rope

74. Cut the Rope

75. Cut the Rope

76. Cut the Rope

77. Cut the Rope

98. See your new user experience with fresh eyes
Get newcomers invested right away
Find your ‘aha moment’ and get to it quickly
Set small goals that expand into larger ones
Teach by doing as well as by telling
Don’t neglect your new user experience

99. Thanks! Questions?
Honest feedback to @dburka or danielburka@gmail.com
Slides will be at slideshare.net/dburka tomorrow