Building a Product that Gets Millions of Users

1. 1
JASON NAZAR
FOUNDER, DOCSTOC
SXSW VEGAS 2015
Building Products that
Get Millions of Users
@jasonnazar

2. 2
Founder/CEO Docstoc (2006-2015)
Tech Investor/Advisor 15+ Companies
Writer Forbes, WSJ, Business Insider
* 25 Million+ Unique Visitors / Mo
* 50 Million+ Registered Members
* 4 Million + App Downloads
BACKGROUND

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BACKGROUND

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THE BASICS
Consumer Apps
The Viral Co-Efficient
Test on First 1000 Users

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THE BASICS
Viral Co-Efficient
= 0.5
100 USERS
+50
+25
+11
…
TOTAL = 200 USERS

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THE BASICS
Content Sites
Traditionally = SEO
Now = Social + SEO

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THE BASICS

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THE BASICS
Business Apps
LTV / CAC
Case Study: ZipRecruiter

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THE BASICS
LTV/CAC= 3/1

10. ENGAGEMENT
• PAYOFF, EMPREGNATE, SHARING
PRODUCT EXPERIENCE
10
SOLVE A NEED
• HEALTH, MONEY, LOVE
ONBOARDING
• FRICTIONLESS, CONTACTS, HOOK
RETENTION
•NOTIFICATIONS, USERBASE

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LEARN FROM OTHERS
Quantcast
Top
Sites:
h1ps://www.quantcast.com/top-­‐sites
App
Annie
Top
Apps:
h1ps://www.appannie.com/apps/ios/top/
PRODUCT EXPERIENCE

12. MAJOR TRAPS
PRODUCT TOO
COMPLEX
ALL YOU
NEED IS A
GREAT
PRODUCT
TOO LARGE
AN
AUDIENCE
12
MVP HUSTLE
VS.
VS.
VS.
START NICHE

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JASON NAZAR
FOUNDER, DOCSTOC
SXSW VEGAS 2015
Building Products that
Get Millions of Users
@jasonnazar