NFOIC 2012 Summit - Making Better Use of the Web and Social Media
Ideas Marketplace: Making Better Use of the Web and Social Media
The Challenge:Some state FOI members do a lot with the web,some not so much.Some use social media, others do not.But we all recognize there is an opportunitythere to connect to each other better, andconnect to the communities we want to reachand serve.
So how do we get there?Connecting and Networking: Technologies for Social Interaction and User-Generated Content Our goal: Create a well-linked national network of state and regional FOI organizations that provide a “go-to” source of information and discussion that builds informed members and partners for the network.
NFOIC Objectives:Increase our digital strength to:• Build a strong member network• Empower citizens searching for the bestresources for state open governmentinformationDo it more efficiently and proactively than wehad in the past.
Task: Initiate projects to increase the value and impact of ourorganizations using our websites and social media solutions.1. SEO (search engine optimization) initiative SEO initiative to improve web performance and rankings on search engines to increase web traffic to all web sites.2. The social media hub-and-network training and development project • Organization Web site and content development • Use of social networks like Twitter and Facebook • An online private network for NFOIC affiliates and the national office
SEO - Audit websites to ensure there are “key words” in ourcontent and providing links to additional resources to build alarger audience to drive back among the state sites andnational organization
The social media hub-and-network training and development projectSurveying the affiliate members on theirexisting web site and use of social media toolsto connect with their members and the publicand to promote their organization
Survey Highlights• Important to have an online presence. The challenge:resources• Web site is a resource to visitors, and a way to attract newmembers• 1/3 have staff to manage their site; 1/3 outsource• 94% think it’s important for ongoing online collaborationbetween and among NFOIC and affiliate members• Key topics for collaboration: 1. Legislative/Govt issues and policies, and 2. Educating public and govt officials on FOI laws• 97% interested in learning/contributing best practices
Identify cost-effective solutions to create or improvecurrent web site features, functions and content
Develop cooperative ventures to utilize Twitter and Facebookto engage your state audience and build relationships. • Tweet Chats • Use of common hashtags (#) when posting • Solutions like TweetDeck to simultaneously post • Partner with other organizations • Retweet other affiliates’ content with attribution • Online polls • Link to your web Content… Because “Content is King!”
Deployed “Yammer” as aan potential solution for aNFOIC network orcommunity for theaffiliate members
NFOIC Assistance… Discussion How can NFOIC help?How can we help each other?