Presentation by: Katie Mack | March 2011 New Hampshire Businesses for  Social Responsibility  NHBSR Website Review http://...
About NHBSR   |   Mission &   Profile <ul><li>A member-driven non-profit organization committed to promoting socially resp...
About NHBSR   |   Programs & Services <ul><li>Annual Spring Conference </li></ul><ul><li>NHBSR brings in CSR thought leade...
About NHBSR   |   Website <ul><li>Purpose:  Facilitate communication with New Hampshire businesses regarding the organizat...
Features   |   Building a Network <ul><li>Photo   and video library </li></ul><ul><li>Visual representation of NHBSR event...
Functions  |   Building a Network <ul><li>Membership application form  Request additional    information form </li></ul>6
Features  |   Supporting a Network <ul><li>Calendar of events </li></ul><ul><li>Dynamic listing of upcoming NHBSR and memb...
Functions   |   Supporting a Network <ul><li>  Site search     E-newsletter sign-up </li></ul><ul><li>Event registration <...
Homepage  |   Bringing it all Together <ul><li>Many of the innovative features and functions of NHBSR’s website can be eas...
New Function   |   Self-assessment Tool 10 <ul><li>NHBSR recognized the need for fresh online content that would engage an...
New Feature   |   Conference   Website <ul><li>http://www.nhbsrconference.org </li></ul><ul><li>In 2010, NHBSR creatively ...
<ul><li>In an effort to better serve its members, NHBSR is in the process of developing a searchable database comprised of...
Closing Thoughts   |   Q&A The NHBSR website provides the  technological foundation  needed for the organization to effect...
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NHBSR website

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NHBSR website

  1. 1. Presentation by: Katie Mack | March 2011 New Hampshire Businesses for Social Responsibility NHBSR Website Review http://www .nhbsr.org
  2. 2. About NHBSR | Mission & Profile <ul><li>A member-driven non-profit organization committed to promoting socially responsible business practices in New Hampshire. </li></ul><ul><li>NHBSR strives to give its members the most innovative tools available to help them meet their objective of being financially successful while bringing out the best in human spirit, enriching the community, and being respectful of the natural environment. </li></ul><ul><li>165 Business Members </li></ul><ul><li>2 Staff Members (Executive Director & Program Director) </li></ul><ul><li>11 Board of Directors representing companies such as Timberland, Stonyfield Farms, and Public Service of New Hampshire. </li></ul>2
  3. 3. About NHBSR | Programs & Services <ul><li>Annual Spring Conference </li></ul><ul><li>NHBSR brings in CSR thought leaders to inform & educate members. Time and space is created for elevated discussion & debate on topics relative to members’ CSR concerns & needs through interactive workshops & seminars. </li></ul><ul><li>Breakfast with the Best </li></ul><ul><li>Annual event recognizing the Best Companies to Work for in NH. Judging is based on specific criteria including culture, ethics, employee benefits, and mission statements. </li></ul><ul><li>Quarterly Go On Tours </li></ul><ul><li>Host companies showcase & highlight leadership and socially responsible initiatives & projects. </li></ul><ul><li>Fall Membership Meeting </li></ul><ul><li>Annual gathering to share success of the past year, kick off new initiatives, and share updates to the strategic plan with constituents. </li></ul><ul><li>Webinars </li></ul><ul><li>Website </li></ul>3
  4. 4. About NHBSR | Website <ul><li>Purpose: Facilitate communication with New Hampshire businesses regarding the organization, its members, and its programming; as well as be a comprehensive collection of online tools on social responsibility. (NHBSR Strategic Plan 2010) </li></ul><ul><li>The website strategically serves the NHBSR mission of building and supporting a network of businesses in New Hampshire committed to social responsibility through its innovative features and functions. </li></ul>4
  5. 5. Features | Building a Network <ul><li>Photo and video library </li></ul><ul><li>Visual representation of NHBSR events such as the Spring Conference and Fall Membership Meeting. </li></ul><ul><li>Webinar archive </li></ul><ul><li>Access to all PDF and audio files of past webinars hosted by NHBSR. </li></ul><ul><li>Member listings </li></ul><ul><li>Comprehensive list of all members with links out to their websites. </li></ul><ul><li>Membership benefits & levels pages </li></ul><ul><li>List of what NHBSR membership includes, top ten reasons to join, and the membership investment structure. </li></ul>5
  6. 6. Functions | Building a Network <ul><li>Membership application form Request additional information form </li></ul>6
  7. 7. Features | Supporting a Network <ul><li>Calendar of events </li></ul><ul><li>Dynamic listing of upcoming NHBSR and member events and networking opportunities. </li></ul><ul><li>CSR information center </li></ul><ul><li>An online resource which includes current information on CSR news releases, books, articles, and presentations. </li></ul><ul><li>Featured member & profiles pages </li></ul><ul><li>Promotional opportunity for members to showcase their CSR activities. </li></ul>7
  8. 8. Functions | Supporting a Network <ul><li> Site search E-newsletter sign-up </li></ul><ul><li>Event registration </li></ul>8
  9. 9. Homepage | Bringing it all Together <ul><li>Many of the innovative features and functions of NHBSR’s website can be easily accessed right from the homepage. </li></ul><ul><li>“ Quick links”: Join now, Member benefits, CSR information center </li></ul><ul><li>“ What’s new”: the most up-to-date news and events listing </li></ul><ul><li>Member promotion: Special thanks, Founding member, Featured member, Website sponsors </li></ul><ul><li>Social media links: Facebook, Twitter, and LinkedIn </li></ul><ul><li>Event calendar </li></ul><ul><li>E-newsletter sign-up </li></ul><ul><li>Sustainability self-assessment tool </li></ul>9
  10. 10. New Function | Self-assessment Tool 10 <ul><li>NHBSR recognized the need for fresh online content that would engage and educate its members on business sustainability initiatives. The organization developed and launched on the website a sustainability self-assessment tool free to its members in 2010. </li></ul><ul><li>The interactive communication tool helps participating members explore and maximize the value of social responsibility at their workplaces. Participants answer a series of questions based on four pre-determined categories: </li></ul><ul><li>Workplace </li></ul><ul><li>Community </li></ul><ul><li>Environment </li></ul><ul><li>Governance </li></ul><ul><li>The tool then processes results and offers recommendations on what the company should do next. </li></ul>
  11. 11. New Feature | Conference Website <ul><li>http://www.nhbsrconference.org </li></ul><ul><li>In 2010, NHBSR creatively decided to launch a separate website dedicated solely to the promotion of its annual Spring Conference. This allowed NHBSR to comprehensively advertise the conference schedule, speaker list, and session topics. With the need for sponsorship dollars at an all time high, the site also wisely devotes an entire page to sponsor recognition. </li></ul>11
  12. 12. <ul><li>In an effort to better serve its members, NHBSR is in the process of developing a searchable database comprised of information on a full spectrum of corporate social responsibility issues. The database will be broken into these topic areas: </li></ul><ul><li>Business ethics </li></ul><ul><li>Community investment </li></ul><ul><li>Environment </li></ul><ul><li>Governance and accountability </li></ul><ul><li>Human Rights </li></ul><ul><li>Marketplace </li></ul><ul><li>Workplace </li></ul><ul><li>This database will be unveiled at the NHBSR Spring Conference in June 2011. </li></ul>12 Coming Soon | Best Practices Database
  13. 13. Closing Thoughts | Q&A The NHBSR website provides the technological foundation needed for the organization to effectively support the collaboration of businesses on social responsibility initiatives. The website a true virtual representation of the organization, allowing prospective and current members to easily access NHBSR and its resources around the clock. In addition to offering member conveniences, the website allows NHBSR to achieve organizational efficiencies through ecommerce capabilities and the back-end architecture to support membership applications and event registration online. The NHBSR staff can login and update content easily on the website. 13 Questions? Contact: Katie Mack Former NHBSR intern [email_address] 603.560.0031

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