Half-day workshop to Florida Municipal Clerks at their annual meeting. Focus on why to embrace Web 2.0 and how to lead and steward the transition within their administrations

1. FACC Professional Education Academy 2009 ● Orlando, Florida Collaborative Information & Communication Technologies BEV Com ● aheadofideas.com Public affairs and Civic Engagement for the 21 st Century October 15, 2009

3. October 15, 2009 Terminology BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida

4. October 15, 2009 Hypothesis (Citizen Perspective) BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Due to unsatisfactory behavior of elected and appointed officials and perceived lack of access to, and attention and response from government to their constituents, citizen approval rating for government and its leaders is low indicated by their apathy, distrust, insecurity and lack of participation.

5. October 15, 2009 Hypothesis (Government Perspective) BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Due to the level of criticism and the lack of participation or intellectual response shown by citizens in public policy matters, government displays skepticism and reluctance to increase interaction with constituents especially through unknown, untested new communication technology. Apathy, distrust and insecurity to connect to and collaborate with constituents is the result.

8. October 15, 2009 Why the Web and social media are critical for advancing and sustaining democratic processes. (2 of 2) BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida 5. Special interest dominance and influence that permeates public policy making today will accelerate and amplify with the Internet and Web 2.0. 6. Traditional Government-Citizen engagement –how citizens and government interact– is not being carried out online 7. Moving from communication as transaction to collaboration as interaction 8. Capturing all the conversations: formal and informal 9. Redefining public comment and accountability with the Internet and the Millennial generation? 10. The need for Replication versus Reinvention

9. October 15, 2009 1. A Sea Change – Transformation of preferences and expectations (Cradle to Grave) BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida

10. October 15, 2009 2. The Chasm between citizens and government BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida 1950 2009 2008 – 56.8% 2004 – 37.1%

11. October 15, 2009 3. Growing Complexity of Public Policy BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida

12. October 15, 2009 4. Citizen Distractions for Engaging Government BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida

13. October 15, 2009 5. Special Interest Influence BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Representative Democracy?

14. October 15, 2009 6. Traditional Government Citizen Engagement Centric BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Content Access Collaboration

15. October 15, 2009 6. Traditional Government Citizen Engagement Centric BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Content Access Collaboration

16. October 15, 2009 7. Communication: Interaction versus Transaction BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida

18. October 15, 2009 8. Capturing Informal Communication BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida

19. October 15, 2009 8. Capturing Informal and Formal Communication BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida School Hedge Barber Church Party Soccer News Media Govt Forum Work Gym BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida 8. Capturing Informal and Formal Communication

20. October 15, 2009 8. Web 2.0 can capture both forms of dialog BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida School Hedge Barber Church Party Soccer News Gym Public Forum

21. October 15, 2009 9. Redefining Public Comment BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Real versus Virtual / Attributed versus Anonymous

24. October 15, 2009 Putting the Solutions to Work (2 of 2) BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida 8. What business model to use? - Your own - Existing social network (MySpace, YouTube, Face Book) - Third party facilitator 9. Employee policies interacting in your online environment or in other social networks 10. Where can collaborative technologies be effective in governing (Internally and Externally) 11. How do you measure?

26. October 15, 2009 2. Legal Challenges – Transparency, Open Records BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Transparent or Translucent? Challenge to create policies that will provide the boundaries and general rules of engagement Disclosure + Dialog “ If I don’t know who you are, I don’t care what you have to say.”

28. October 15, 2009 4. Your role is to manage not control Lifeguard or Cat Herder? BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Identify internal and external processes you can apply collaborative technologies (Web 2.0) today that improve governance. What services could be improved and how? How can you save money and how much? Generate internal buy-in and great ideas that increase morale? Make can you build citizenship and improve public participation?

29. October 15, 2009 5. How important is Moderation, Attribution, Validation ? BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida 6. What’s the cost? (Think Investment) 7. Open Source, Proprietary or Build Your Own

31. October 15, 2009 9. Employee Policies BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida “ The social networking sites are not the problem. It’s the employees who are the problem.” Consider existing policies for use of telephones, email also used for personal and business

33. October 15, 2009 The “3 Ships” of Democracy BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Citizenship – The role of citizens and civic participation Leadership – The role of directors, elected officials Stewardship – The role of government employees Discussion

36. October 15, 2009 You made it! Thank you for your time, attention and input! BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Dan Bevarly Bevarly Communications ( BEV Com) www.aheadofideas.com Twitter: @dbevarly LinkedIn: dbevarly 239 . 823 . 1811