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110112 Introduction to social media for Novas Scarman Can Doers


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A made a short presentation to a group being supported by Novas Scarman in Brighton. ALl were volunteers setting up and/or running local community activities.

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110112 Introduction to social media for Novas Scarman Can Doers

  1. 1. Introduction to Social Media Mark Walker, SCIP Regional ICT Champion for the South East
  2. 2. Regional ICT Champions A champion for ICT in your region To help local infrastructure organisations Operate more efficiently in its day to day work Be more effective in its reach and influence Meet the needs of front line organisations Voice, representation, advocacy Signposting sources of help Strategic support
  3. 3. About This Session What is Social Media What is it for? How does it work? Suggested next steps Your questions
  4. 4. Context
  5. 5. Who uses the internet? Staff Volunteers Trustees Funders Partners Peer Group Suppliers Beneficiaries/service users Community
  6. 6. Who doesn ’t use the internet? 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009] Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children. 70% of people living in social housing aren ’ t online – which is 28% of everyone not online [Oxford Internet Survey 2007] 70% of people over 65 have never used the internet [ONS 08]
  7. 7. Third Sector use of the internet 66% - fundraising and other research 61% - purchasing goods and services 51% - online membership or subscriptions 45% - remote access 40% - e-learning 37% - social networking 21% - blogging 20% - VoIP / Skype – internet telephone calls nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover
  8. 8. What is social media?
  9. 9. Social Media and Web 2.0 Web 1.0 1990s Websites One-way Online reflecting offline Advertising Shopping Web 2.0 2000s Networks + community Interactive New ways of doing things Conversation PR Transparency
  10. 10. What is Social Media? Interactive Multi-functional Fashionable Dynamic People Voice Media Social spaces Online community Networks Video Audio Pictures Words
  11. 11. Jargon Podcasting Blogs Video-sharing Microblogging Social Networking Social Bookmarking Document-sharing Video Conferencing Facebook LinkedIn Twitter Ning Youtube Yammer Slideshare SurveyMonkey Wikis Email forums Bulletin boards
  12. 12. Who is Using Social Media? Young People Older People Wealthy People Poor People People With Disabilities Geographic Communities Communities of Interest Government Business Individuals Your Colleagues Your Volunteers Your Friends Your Family Your Funders Your Partners Your Customers Your Competitors Your Suppliers
  13. 13. Why use social media? Intelligence Awareness Reputation Advantage Word of Mouth The Halo Effect
  14. 14. What is social media for? Fundraising Communications Information Collaboration Productivity Interaction Branding Development Trust Generating Income Delivering Better Services
  15. 15. What shall I do? The Problem Too Many Choices Too Many Voices Too Little Time Too Little Direction The Solution Patience Focus and Purpose Routine Activity Measure and Review
  16. 16. So What Should I Do?
  17. 17. Step 1: Start Listening Join In Twitter Facebook Ask around Colleagues Friends New tools Tweetdeck
  18. 18. Step 2: Look and Learn Explore Ask peer group Research Twitter Youtube Facebook Wordpress
  19. 19. Step 2: Look and Learn Read About It Guides Blogs Podcasts News Books
  20. 20. Small Steps 30 Minutes a Day Adjust Your Routine Build a Network Be Patient Be Selective Be Focused Measure what you can Step 3: Review and Improve
  21. 21. How long does it take?
  22. 22. Build a schedule Daily : listen and respond Weekly : tidy your website and measure activity Monthly : publish content, review and improve Quarterly : planning
  23. 23. Next Steps: Be useful Start with where you are now Fundraising/Marketing goals Current communications and audiences List keywords and research what is going on already Listen to your networks and share what you know Eg search Facebook and Google to see who’s doing what, who follows who, etc Look at your organisation’s calendar and identify opportunities for activity eg events, milestones Include questions about how the internet could help in your planning meetings
  24. 24. Useful Guides Guide to Social Media Planning Beth Kanter Me and My Web Shadow
  25. 25. Thank you This workshop is based on the work of: Visit the Regional ICT Champions website at