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Align your targets RAJASTHAN UNRAVELED
Units of the State The State Urban Rural Villages Cities & Towns
Urban area? ,[object Object],[object Object],[object Object],[object Object],Area not satisfying above criteria - Rural
The great Urban-Rural divide ! ,[object Object],[object Object],[object Object]
Urban : 2/3 times more Affluence Source: Indicus Analytics, Market Skyline of India 2008
Consumer Durables Higher penetration in Urban areas Source: IRS 2011 Q1
FMCGs : Life style indicators : Urban Focus Source: IRS 2011 Q1
Mass media Reach in Urban area thrice that of Rural Source: IRS 2011 Q1
Most of our mass-media TGs are urban-centric ,[object Object],[object Object],[object Object],[object Object],Today’s communication in use of print, firmly focused on the urban audience
Size of Urban Rajasthan 214 towns : 132 lac pop. Source: Census of India 2001
The Urban Core of Rajasthan 5 district- almost 50% Urban Pop Source: Indicus Analytics, Market Skyline of India 2008
Core Urban Rajasthan : 5 Districts Account for half of urban consumption Source: Indicus Analytics, Market Skyline of India 2008
56% of Dainik Bhaskar readers are in Urban area ,[object Object],[object Object],Figs 000s Source: IRS 2011 Q1
25% more reach in top 4 cities of Rajasthan ,[object Object],[object Object],[object Object],Figs 000s Source: IRS 2011 Q1
The Bhaskar focus ,[object Object],[object Object]
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Realign your targets_in_rajasthan_11_q1

  • 1. Align your targets RAJASTHAN UNRAVELED
  • 2. Units of the State The State Urban Rural Villages Cities & Towns
  • 3.
  • 4.
  • 5. Urban : 2/3 times more Affluence Source: Indicus Analytics, Market Skyline of India 2008
  • 6. Consumer Durables Higher penetration in Urban areas Source: IRS 2011 Q1
  • 7. FMCGs : Life style indicators : Urban Focus Source: IRS 2011 Q1
  • 8. Mass media Reach in Urban area thrice that of Rural Source: IRS 2011 Q1
  • 9.
  • 10. Size of Urban Rajasthan 214 towns : 132 lac pop. Source: Census of India 2001
  • 11. The Urban Core of Rajasthan 5 district- almost 50% Urban Pop Source: Indicus Analytics, Market Skyline of India 2008
  • 12. Core Urban Rajasthan : 5 Districts Account for half of urban consumption Source: Indicus Analytics, Market Skyline of India 2008
  • 13.
  • 14.
  • 15.