The market opportunity for Beverages as derived in this report extends to urban and rural consumers from Tier 1, Tier 2 and Tier 3 cities. The total market size for Beverages is ~ Rs xxx Mn in the urban and ~ Rs xxx Mn in the rural conglomerations across Tier 1, Tier 2 and Tier 3 cities of India. Group of 8 Tier 1 cities leads the pack with market size of ~ Rs xxx Mn followed by Tier 2 and Tier 3 cities at ~ Rs xxx Mn and ~ Rs xx Mn respectively. In the Tier 1 cities, xx and xxx are the leading markets for beverages having xx% of total market of Tier 1 cities. In Tier 2 cities, (Total 41 cities) xx has the maximum market size of ~ Rs xx Mn, followed by xx and xx at ~ Rs xx Mn and ~ Rs xx Mn respectively. Tier 3 conglomeration contributes xx towards total urban and rural Beverages to the tune of ~ Rs xx

1.
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Indian Market Sizing Report – Beverages
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October 2014

2. Indian Market Sizing Report – Beverages
2
Table of Contents
Particulars Page Nos.
1. Total Beverages (Section – l)
1.1. Total Market 5
1.2. Urban Market (Tier 1, 2 and 3 Cities) 6
1.3. State wise Urban and Rural Market 7
2. Tea: cups (no.) (Section – II)
2.1. Total Market 9
2.2. Urban Market (Tier 1, 2 and 3 Cities) 10
2.3. State wise Urban and Rural Market 11
3. Tea: leaf (gm) (Section – lll)
3.1. Total Market 13
3.2. Urban Market (Tier 1, 2 and 3 Cities) 14
3.3. State wise Urban and Rural Market 15
4. Coffee: cups (no.) (Section – lV)
4.1. Total Market 17
4.2. Urban Market (Tier 1, 2 and 3 Cities) 18
4.3. State wise Urban and Rural Market 19
5. Coffee: powder (gm) (Section – V)
5.1. Total Market 21
5.2. Urban Market (Tier 1, 2 and 3 Cities) 22
5.3. State wise Urban and Rural Market 23
6. Cold Beverages (litre) (Section – Vl)
6.1. Total Market 25
6.2. Urban Market (Tier 1, 2 and 3 Cities) 26
6.3. State wise Urban and Rural Market 27

3. Indian Market Sizing Report – Beverages
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Particulars Page Nos.
7. Fruit Juice and Shake (no.) (Section – l)
7.1. Total Market 29
7.2. Urban Market (Tier 1, 2 and 3 Cities) 30
7.3. State wise Urban and Rural Market 31
8. Other Beverages: Cocoa, Chocolates, etc. (Section – II)
8.1. Total Market 33
8.2. Urban Market (Tier 1, 2 and 3 Cities) 34
8.3. State wise Urban and Rural Market 35

4. Indian Market Sizing Report – Beverages
4
Section – l
Total Beverages

5. Indian Market Sizing Report – Beverages
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1. Total Beverages
1.1. Total Market
The size of total beverages market in India was around Rs. xx billion in 2012, which has grown from Rs.
xx billion in 2005 at a CAGR of xx% p.a. The urban and rural market has been growing at a pace of xx%
p.a. and xx% respectively.
As per our estimates, the market will grow at a CAGR of xx% p.a. to reach to Rs. Xx billion in 2019.
The urban market is estimated to grow at a CAGR of xx% p.a. (2012-2019E) to reach ~Rs. xx billion
in 2019 from ~Rs. xx billion in 2012 and rural market is estimated to grow at a CAGR of xx% p.a.
(2012-2019E) to reach Rs. xx billion in 2019 from Rs. xx billion in 2012.
Total Market Size
Rs. In billion 2005 2012 2019E
CAGR%
(2005–12)
CAGR%
(2012–19)
Total Xx xx Xx xx% xx%
Urban Xx xx Xx xx% xx%
Rural xx Xx Xx xx% xx%
Urban Market % xx% xx% xx%
Rural Market % xx% xx% xx%
Source : Reevolv estimates; based on NSS reports on Household Consumption Expenditure and United Nations estimates — World
Urbanization Prospects: The 2011 Revision
Urban & Rural Market Share
Out of the total market in 2012, the urban
market constitutes xx % of the total market
size. The share of the urban market is
expected to increase to xx% in 2019. The
share of rural market is expected to reduce
to xx% in 2019 from xx% in 2012.
Share of Urban and Rural Market (2005–2019E)
Source — Reevolv estimates
0%
50%
100%
200500% 2012 2019E
Rural Urban

6. Indian Market Sizing Report – Beverages
6
1.2. Urban Market (Tier 1, 2 and 3 Cities)
The total beverages market in urban cities (Tier 1, 2 and 3 cities) is around Rs. xx billion in 2012
with tier 1 cities constituting xx% of the total market in Tier 1, 2 and 3 cities.
Total Market Size – Tier 1, 2 and 3 cities (2012)
Cities No. of Cities Rs. million
Tier 1 8 xxx
Tier 2 44 xxx
Tier 3 41 xxx
Total 93 xxxx
Source : Reevolv estimates, CENSUS 2011, NSS Reports
Tier 1 Urban Market Break up
The total tier 1 market that constitutes metros
and other cities is around Rs. xx billion. Of all
the tier 1 cities in India, xx is the largest total
beverages market with ~Rs. xx billion followed
xx (~Rs. xx billion) and xx (~Rs xx billion).
Among the tier 2 cities, xx (~Rs. xx billion) is the
largest market, followed by xx (~Rs. xx billion)
and xx (~Rs. Xx billion).
Tier 1 Market Size (2012) in Rs. Million
Source — Reevolv estimates
Tier 1: Delhi-NCR, Greater Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Ahmadabad (cities with
population of more than 5 million).
Tier 2: Agra, Allahabad, Amritsar, Asansol, Aurangabad, Bhopal, Coimbatore, Chandigarh, Dhanbad, Durg-
Bhilainagar, Vishakhapatnam (GVMC), Ghaziabad, Gwalior, Indore, Jabalpur, Jaipur, Jamshedpur, Jodhpur, Kannur,
Kochi, Kanpur, Kota, Kozhikode, Ludhiana, Madurai, Malappuram, Mysore, Lucknow, Meerut, Nashik, Patna, Nagpur,
Raipur, Rajkot, Ranchi, Srinagar, Surat, Thiruvananthapuram, Thrissur, Tiruchirappali, Vadodara, Varanasi, Vasai
Virar City and Vijaywada. (Cities with population of 1 to 5 million).
Tier 3: Ajmer, Aligarh, Amravati, Bareilly, Belgaum, Bhavnagar, Bhiwandi, Bhubaneswar, Bikaner, Bokaro, Cuttack,
Dehradun, Durgapur, Erode, Firozabad, Gorakhpur, Gulbarga, Guntur, Guwahati, Hubli-Dharwad, Jalandhar, Jammu,
Jamnagar, Jhansi, Kollam, Kolhapur, Malegaon, Mangalore, Moradabad, Nanded, Nellore, Puducherry, Rourkela,
Saharanpur, Salem, Sangli, Siliguri, Solapur, Tiruppur, Ujjain, Warangal (cities with population of 0.5 to 1 million).

7. Indian Market Sizing Report – Beverages
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1.3. State wise Urban and Rural Market
State wise - Urban Market
Among the states, xx with ~Rs. xx billion
(2012) has the largest urban market share of
total beverages market followed by xx (~Rs.
xx billion) and xx (~Rs. xx billion).
Among the major states xx has the highest
urban per capita expenditure of Rs xx, followed
by xx (Rs. xx) and xxx (Rs. xx).
State wise Urban Market Share (2012) in Rs Million
Source — Reevolv estimates, NSS Reports
Total Urban Market – Key states and per capita expenditure (2012)
State
Per Capita
Expenditure in Rs
Urban Population
(2012) in Mn
Urban Market
(2012) in Rs Mn
Market Share as a
Percentage of
Total Urban Market
xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Source : Reevolv estimates, NSS Reports

8. Indian Market Sizing Report – Beverages
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State wise - Rural Market
Among the states, xx with ~Rs. xx
billion (2012) has the largest rural
market share of total beverages market
followed by xx and xx (~Rs. xx billion
each)
Among the major states xx has the highest
urban per capita expenditure of Rs. xx,
followed by xx (Rs. xx) and xx (Rs. xx).
State wise Rural Market Share (2012) in Rs Million
Source : Reevolv estimates, NSS Reports
Total Rural Market – Key states and per capita expenditure (2012)
State
Per Capita
Expenditure in Rs
Rural Population
(2012) in Mn
Rural Market
(2012) in Rs Mn
Market Share as a
Percentage of
Total Rural Market
xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Xxx xx xx xx Xx%
Source : Reevolv estimates, NSS Reports

9. Indian Market Sizing Report – Beverages
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