Db activations profile


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Db activations profile

  1. 1. DB Activations A DAINIK BHASKAR Group Co.
  2. 2. Why activations ? <ul><li>Beat Media Clutter </li></ul><ul><li>Increasing Migration of Clients from REACH , TRP`s deliveries to Measuring & Managing CONSUMER INTERACTION </li></ul><ul><li>Answers to : Why Should I Believe You? </li></ul><ul><li>INCREMENTAL SALES </li></ul>
  3. 3. What activations does ? <ul><li>Brings Brand Proposition Into Consumer Life Space </li></ul><ul><li>Provides Brand Experience </li></ul>
  4. 4. OUR APPROACH Strategic Development & Identification of Activation Tools Implementation & Evaluation Defined Objective
  5. 5. ABOUT DB Activation <ul><li>We’re about Great Ideas & Great People. </li></ul><ul><li>Unique ideas </li></ul><ul><li>Passionate and talented set of team </li></ul><ul><li>17 Offices all Across India </li></ul>DB Activations conceptualizes & executes Effective business events & BTL marketing initiatives, To access markets & to engage your channel & customers.
  6. 6. OUR PARTNERS PRINT ELECTRONIC WEB Dainik Bhaskar (MP, Rajasthan, Chattisgarh, Haryana, Chandigarh, Punjab, Himachal) Divya Bhaskar (Gujarat) Bhaskar TV (Indore, Bhopal, Jaipur, Jabalpur) Bhaskar Net RADIO MY FM (17 Cities)
  7. 7. WHAT MAKES US DIFFERENT ? <ul><li>A Pan India presence coupled with thorough Knowledge of Markets& the Consumers we Interact with. </li></ul><ul><li>A Team of Hand Picked Professionals with Experience Across a Variety of Categories From Personal Products to Automobiles, to Financial Products And Services, to Travel, Tourism & Hospitality, from commercial clients to social sector & government work Both in the Urban, Semi-Urban & Rural Markets </li></ul>
  8. 8. <ul><li>We Realize a Good Idea can Come from Anywhere. </li></ul><ul><li>We Know that Big Ideas aren’t Necessarily Easily Contained. </li></ul><ul><li>That’s Why we Develop a One-of-a-kind Solution , treaing every challenge as unique. </li></ul><ul><ul><li>Be It a Promotion. Or a Promotion & an Event. </li></ul></ul><ul><ul><li>Or a Combination of our Five Focus Areas ( Retail, Event, Promotion, Outdoor & Rural Communication). </li></ul></ul>WHATEVER IT TAKES TO GENERATE AWARENESS AND ACTIVATE DEMAND WHAT MAKES US DIFFERENT ?
  9. 9. OUR SERVICES School & College Promotions Retail Programs- In-store Promotions And Product Sampling Pub & Restaurant Promotions Trade Promotions Promotion Marketing Event Marketing Retail Marketing Large Format Stage Events & Entertainment Programs Road Shows Exhibition Design And Fabrication Product Launches Dealer/Corporate Conventions Merchandising/POP Solutions Logistics & Fulfillment Festival Store Design Promotional Merchandise
  10. 10. OUR SERVICES Printing on Large Format Digital Construction of Hoardings Outdoor solutions / retail Branding Kiosks Mobile Outdoor Innovative Outdoors Outdoor Rural Communication Promotion of Social/ Commercial Marketing. Evolution of the Strategy Statement for the Mega IEC Program. Development of Appropriate Tools and Techniques of Mass Communication. Transfer of Skill and Logistics to the Stakeholders on IEC. Development of Audio/Visual/Print /Electronic /Film Project. Constitution and Operational Management of the IEC HUB. Outdoor & Indoor Event Management.
  11. 11. CLIENTELE <ul><li>BAJAJ Auto Ltd. </li></ul><ul><li>Titan Industries Ltd </li></ul><ul><li>HLL </li></ul><ul><li>Lifebuoy </li></ul><ul><li>Brooke Bond Taaza Tea </li></ul><ul><li>Wheel Detergent </li></ul><ul><li>Fair & Lovely Fairness Cream </li></ul><ul><li>Lux Body Wash </li></ul><ul><li>Bru Coffee </li></ul><ul><li>Pantaloon Stores </li></ul><ul><li>Gillette </li></ul><ul><li>Mountain Dew </li></ul><ul><li>Whirlpool Appliances </li></ul><ul><li>DNA (Daily News & Analysis) </li></ul><ul><li>Dainik Bhaskar </li></ul><ul><li>ITZ Cash </li></ul><ul><li>Dupont </li></ul><ul><li>Ten Sports </li></ul><ul><li>Pantaloon Stores </li></ul>
  12. 12. Coming Forward is the flight so far….
  13. 13. BAJAJ AUTO LTD. Celebration No -1, 8 City carnival with Mika Singh & Rushali Arora
  14. 14. 8 city show <ul><li>Bajaj when it acquired position of No – 1 in the 100 cc category of motorcycles. Wanted to celebrate the success with the distribution network & Loyal Bajaj Customers </li></ul><ul><li>A 8 city Musical tour was organised in Sikar, Alwar, Bharatpur, Kota, Ajmer, Jodhpur, Udaipur and Jaipur. </li></ul><ul><li>The Artist : Punjabi Pop Star No – 1, Mika Singh accompanied by upcoming Singer Nitika Singh (daughter of famous Punjabi singer Bhupi) and Rushali Arora as the item girl. </li></ul>
  15. 16. Titan Industries Ltd Promotion of “ NIBULA” At Vivah Exhibition Delhi
  16. 18. Float Activity Bar Storming Tape on Mouth Kiosk Activity Feet on Street DNA Activity Chart
  17. 19. D N A
  18. 20. Lifebuoy Activity conducted in 10 Major cities of Rajasthan, Madhya Pradesh & Chattisgarh. To communicate to students and parents the protection that Lifebuoy provides. Phased implementation at Schools, Road show and reaching even the homes, on the World’s Health Day a special SAFHAI ABHIYAAN was organized where the local Celebs and the civic authorities along with the students and team Lifebuoy swiped the roads of the city and finally a grand Finale was organized as a stage show. The Brand Tagline KOI DARR NAHI was on the top of the mind.
  19. 21. School Students Contacted 56,902 Glow Germ Demo 54,631 Ting Tong Activity 871 World’s Health Day 1,810
  20. 23. Brooke Bond Taaza Activations did an year’s promotional campaign for the brand extensively and intensively that include: 1. Road Show in the major cities of Rajasthan & Madhya Pradesh. 2. Road Show in the interiors of Kota & Udaipur District. 3. Inshop Activity in 10 major Towns of Rajasthan. 4. Sponsored Abhivyakti Garba Mahaotsav (Dainik Bhaskar’s In house Activity) The Promotional activity designed to promote the Taaza Yellow Packet which gives strong taste and dark colour to the tea and is suitable for the water of that region. And DB Activations helped the brand communicators to achieve the targets
  21. 28. Fair & Lovely Multivitamin Fairness Cream The task was to convey the message to the women of Indore, Bhopal & Nagpur the scheme and the challenge that claims to make them fairer by applying the cream twice a day for 4 weeks or they get their money back. The same message was also communicated through Van & Mall Activity followed by WALL OF FAME ACTIVITY where the women who benefited by the cream got a chance to display their photographs on the Wall of fame, subsequently 10 Lucky Winners were selected who got Year’s supply of the cream Free. <ul><li>The Activity was conducted in phases </li></ul><ul><li>Inshop Activity </li></ul><ul><li>Van & Mall Activity </li></ul><ul><li>Wall of Fame Activity in the best Mall of the town. </li></ul>
  22. 30. Wall of Fame Activity Wall of Fame Grand Finale
  23. 31. Lux Body Wash The activity was conducted for a period of three months in five phases. Glamour Spotting : Spotting the glamour gals in the city of Ahmedabad taking her photograph (with her consent ) and publishing that in City Bhaskar . Loyalty Card Malls & Road Show : Promoters conveying the loyalty card scheme which entitles the purchaser of the LUX BODY WASH a free pass for the Dandiya Rain Dance. Dandiya rain Dance : A mega Dandiya Rain Dance was organized for all the loyalty card holders which showered a huge figure of 2000 people. Amplification Phase : A one day workshop on skin care, conducted for the loyalty card holders by leading skin specialist.
  24. 33. <ul><li>The task undertaken was to promote the product and highlight its USP to the target audience </li></ul><ul><ul><li>Push clean technology </li></ul></ul><ul><ul><li>Affordability </li></ul></ul><ul><li>Enhance Brand visibility & increase brand awareness. </li></ul><ul><li>Induced trials and sampling of the product. </li></ul><ul><li>Achieved the above through an innovative roadshow and exciting interactive activities built around it. </li></ul>Gillette Vector Plus Activity conducted in the interiors of MP & Chattisgarh for the period of 60 days.
  25. 34. GROUND Vector + Ground Activation RADIO PRINT OUTDOOR PR 360 Degree Approach LOCAL CABLE EVENT
  27. 36. “ Chalo hum bhi try karke dekhte hai…”
  28. 37. Sapat Tea Roadshow
  29. 38. Whirlpool An activity was specifically designed to involve not only the women but her entire family by conducting recipe contest for her, Drawing & Fancy Dress Competition for her Children & an Entertainment Stage show for her entire family. Covering 7 major cities comprising Ahmedabad, Surat, Baroda, Indore, Bhopal, Jaipur & Chandigarh. Activity drawn a huge response in the form of no. of entries from all corners and all classes and also all ages.
  30. 40. Ten Sports Champions Shootout The idea was to promote the then upcoming TEN SPORTS CHAMPIONS SHOOTOUT THROPHY and our national game Hockey and for the same a Road Show was designed wherein the participants were asked to shoot penalty corner and winner from each city was awarded a free ticket for India-Pakistan Match to be held in Chennai. The activity was conducted in the state of Maharashtra, Gujarat, Rajasthan, Punjab, Haryana, MP & Chattisgarh
  31. 44. HUTCH
  32. 45. Current Campaigns
  33. 46. STAR conference
  34. 49. Bhaskar Summer Holidays Yet Another Achievement <ul><li>Objective – Leverage the potential of Bhaskar Markets for promoting travel & tourism </li></ul><ul><li>Markets – Top 8 Bhaskar cities with population of 1mn+ </li></ul><ul><li>A high-decibel multi-media campaign consisting of print, radio, sms, online & ground </li></ul>
  35. 50. Bhaskar Summer Holidays <ul><li>The travel related coverage and promotions culminated in a 2-Day ground event in these 8 cities </li></ul><ul><li>Participants – All the top travel houses in the country – SOTC, Thomas Cook, Cox & Kings, MakemyTrip, etc in addition to other travel related brands </li></ul>
  36. 51. Bhaskar Summer Holidays <ul><li>The Event a grand success </li></ul><ul><li>Attracted over 8,000 visitors across these cities </li></ul><ul><li>Number of on-the-spot bookings done by the Participants </li></ul><ul><li>Quite a few enquiries </li></ul><ul><li>The event to be held twice a year for Summer & Winter Holidays </li></ul>
  37. 52. Other Campaign <ul><li>PSI – Rural Campaign </li></ul><ul><li>Educating TG on benefits of using modern contraceptives </li></ul><ul><li>Market – Rajasthan </li></ul><ul><li>Covering 4 districts having 158 villages </li></ul><ul><li>For 2 months </li></ul>
  38. 53. Experienced team Team Insight <ul><li>A team of handpicked people from the industry who have a experience of handling some of the biggest brand promotions in India like </li></ul><ul><ul><li>Pears Sunshine camp </li></ul></ul><ul><ul><li>ITC Sunfeast Golden Bake ( Mall Activity) </li></ul></ul><ul><ul><li>ITC Sunfeast Pasta (SCP) </li></ul></ul><ul><ul><li>Motorola ( Road Show) </li></ul></ul><ul><ul><li>Motorola ( Mystery Consumer) </li></ul></ul><ul><ul><li>Motorola Haryali ( Rural Activity) </li></ul></ul><ul><ul><li>Rin Safedi Ka Shahenshah ( Consumer Promo) </li></ul></ul><ul><ul><li>Rin Advance White Star Hunt (SCP) </li></ul></ul><ul><ul><li>Pepsi Café Chino Launch ( Mkt Activity & Mall Activity) </li></ul></ul><ul><ul><li>Handi ( Mkt Activity) </li></ul></ul><ul><ul><li>Airtel (Loyalty Program) </li></ul></ul><ul><ul><li>Conti.. </li></ul></ul>
  39. 54. <ul><ul><li>Pepsi Toss ka Boss ( Consumer Promo + Road show + SCP) </li></ul></ul><ul><ul><li>Pepsi Khuffia (Consumer Promo) </li></ul></ul><ul><ul><li>Surf Color your future (SCP) </li></ul></ul><ul><ul><li>Nickelodeon Channel Launch (SCP) </li></ul></ul><ul><ul><li>Aquafresh Launch (Road Show+ SCP) </li></ul></ul><ul><ul><li>Kwality Walls Ek Din ka Raja ( Consumer Promo) </li></ul></ul><ul><ul><li>Pepsi TV ( Teaser Campaign ) </li></ul></ul><ul><ul><li>Hutch Marathon </li></ul></ul><ul><ul><li>Philips ( Road Show) </li></ul></ul><ul><ul><li>Disney (SCP) </li></ul></ul><ul><ul><li>Kissan Pokeman (Consumer Promo) </li></ul></ul>
  40. 55. Our Reach <ul><li>A database and strong relationship with </li></ul><ul><ul><li>over 3000 schools across north & west India </li></ul></ul><ul><ul><li>Over 500 colleges where we have carried out activities. </li></ul></ul><ul><ul><li>100 Malls where we can execute almost any BTL activity </li></ul></ul><ul><ul><li>50 call centers in North India itself </li></ul></ul><ul><li>In touch with major youth hangouts & office complexes in all Bhaskar states </li></ul><ul><li>Rich understanding and solution on all the major market places in most cities in North & West India </li></ul>