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India’s Largest Newspaper Group
Dainik Bhaskar Group India’s Largest Newspaper Group Trusted by 1.80 crore readers Across 13 states Source: IRS 11 Q1
DEFINING : LARGEST Covering  41%  of India’s Geographical spread  Bhaskar Markets account for  27%  of Indian GDP and  34%  of Market potential (MPV) Dainik Bhaskar Group   Trusted by  1.80  crore readers everyday  Covers  13  states with  59  Editions Reaches to  1.22  crore urban readers Source: IRS 11 Q1,  RK Swamy BBDO Guide to Market Planning 2008, Indicus Analytics-Market Skyline of India 2008, Indiastat.com
The Truth Source: IRS 11 Q1  AIR figs (000’s) *DNA: JAIPUR & AHMEDABAD ONLY Dainik Bhaskar Group Publication AIR Dainik Bhaskar 14016 Divya Bhaskar 3578 Saurashtra Samachar 231 Business Bhaskar 41 DNA* 58 DB Star 165   Total 18089 Dainik Jagran Group Publication AIR Dainik Jagran 15910 I Next 664 Midday (Eng)    358   Midday (Guj)   121   Inquilab   171       Total 17224 TOI Group Publication AIR The Times of India 7442 The Economic Times (Eng) 769 Maharashtra Times 1148 Navbharat Times 2589 Vijay Karnataka 3470 Mumbai Mirror 780 Ahmedabad Mirror 37 Bangalore Mirror 160    Total 16395 HT Media Group Publication AIR Hindustan 11810 Hindustan Times 3692 Mint 222                 Total 15724 Malayala Manorama Group Publication AIR Malayala Manorama 9938                       Total 9938
Dainik Bhaskar Group India’s Largest Newspaper Group Source: IRS 11 Q1  AIR figs (lacs) ADVANTAGE India The EVERYDAY advantage
Dainik Bhaskar  Dominance Continued ADVANTAGE Chhattisgarh The EVERYDAY advantage Source: IRS 11 Q1  AIR figs (000’s)
Dainik Bhaskar Unchallenged Dominance More readers than # 2-3-4-5 put together Source: IRS 11 Q1  AIR figs (000’s) ADVANTAGE Madhya Pradesh Further fueled by: 5 Lac readers added in 18 months The EVERYDAY advantage
Dainik Bhaskar Jaipur  The only newspaper in Rajasthan to have  10 lac plus readers in a city ADVANTAGE Rajasthan The EVERYDAY advantage Source: IRS 11 Q1  AIR figs (000’s)
Dainik Bhaskar The Urban Strength ADVANTAGE Rajasthan Source: IRS 11 Q1  Urban  56% Rural  44% Rural  54% Urban  46% Dainik Bhaskar 3520 Rajasthan Patrika 3184
PCH – Punjab + Chandigarh + Haryana Source: IRS 10 Q4  Dainik Bhaskar  Dominance Continued ADVANTAGE PCH Source: IRS 11 Q1  AIR figs (000’s) The EVERYDAY advantage
Dainik Bhaskar  Dominance Continued ADVANTAGE Haryana The EVERYDAY advantage Source: IRS 11 Q1  AIR figs (000’s)
Dainik Bhaskar Leads in Urban centers Jalandhar, Amritsar, Ludhiana combined ADVANTAGE Punjab Source: IRS 11 Q1  AIR figs (000’s) The EVERYDAY advantage
Dainik Bhaskar  Dominance Continued ADVANTAGE Chandigarh The EVERYDAY advantage Source: IRS 11 Q1  AIR figs (000’s)
Divya Bhaskar  Urban Strength ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Divya Bhaskar+SS ADVANTAGE Gujarat Source: IRS 11 Q1  AIR figs (000’s) The EVERYDAY advantage
The only Gujarati Newspaper  with 10 lacs plus readers in a city  Divya Bhaskar : A hmedabad   ADVANTAGE Gujarat The EVERYDAY advantage Source: IRS 11 Q1  AIR figs (000’s)
Dainik Bhaskar Ranchi Leader In SEC AB Source : IMRB Survey 2010 ; initiated by DB Corp Ltd. Field work Oct-Dec 2010 ADVANTAGE Jharkhand AIR figs (000’s) The EVERYDAY advantage
Divya Marathi  launched in  Aurangabad  on 29 th  May 2011  and in  Nasik  on 2 nd  July 2011 (Maharashtra) Maharashtra Bihar Soon to Launch  Dainik Bhaskar  In Bihar Dainik Bhaskar Group India’s Largest Newspaper Group
After our Newspaper launch in Bihar  and Maharashtra we will cover ,[object Object],[object Object],[object Object]
Dainik Bhaskar Group The Socio-economic catalyst ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Continued…. ADVANTAGE Markets
India’s Largest Newspaper Group 1.80 Cr Readers,13 States, 59 Editions, 4 Languages

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Largest newspaper group_2011_q1

  • 2. Dainik Bhaskar Group India’s Largest Newspaper Group Trusted by 1.80 crore readers Across 13 states Source: IRS 11 Q1
  • 3. DEFINING : LARGEST Covering 41% of India’s Geographical spread Bhaskar Markets account for 27% of Indian GDP and 34% of Market potential (MPV) Dainik Bhaskar Group Trusted by 1.80 crore readers everyday Covers 13 states with 59 Editions Reaches to 1.22 crore urban readers Source: IRS 11 Q1, RK Swamy BBDO Guide to Market Planning 2008, Indicus Analytics-Market Skyline of India 2008, Indiastat.com
  • 4. The Truth Source: IRS 11 Q1 AIR figs (000’s) *DNA: JAIPUR & AHMEDABAD ONLY Dainik Bhaskar Group Publication AIR Dainik Bhaskar 14016 Divya Bhaskar 3578 Saurashtra Samachar 231 Business Bhaskar 41 DNA* 58 DB Star 165   Total 18089 Dainik Jagran Group Publication AIR Dainik Jagran 15910 I Next 664 Midday (Eng)    358   Midday (Guj)   121   Inquilab   171       Total 17224 TOI Group Publication AIR The Times of India 7442 The Economic Times (Eng) 769 Maharashtra Times 1148 Navbharat Times 2589 Vijay Karnataka 3470 Mumbai Mirror 780 Ahmedabad Mirror 37 Bangalore Mirror 160   Total 16395 HT Media Group Publication AIR Hindustan 11810 Hindustan Times 3692 Mint 222                 Total 15724 Malayala Manorama Group Publication AIR Malayala Manorama 9938                       Total 9938
  • 5. Dainik Bhaskar Group India’s Largest Newspaper Group Source: IRS 11 Q1 AIR figs (lacs) ADVANTAGE India The EVERYDAY advantage
  • 6. Dainik Bhaskar Dominance Continued ADVANTAGE Chhattisgarh The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
  • 7. Dainik Bhaskar Unchallenged Dominance More readers than # 2-3-4-5 put together Source: IRS 11 Q1 AIR figs (000’s) ADVANTAGE Madhya Pradesh Further fueled by: 5 Lac readers added in 18 months The EVERYDAY advantage
  • 8. Dainik Bhaskar Jaipur The only newspaper in Rajasthan to have 10 lac plus readers in a city ADVANTAGE Rajasthan The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
  • 9. Dainik Bhaskar The Urban Strength ADVANTAGE Rajasthan Source: IRS 11 Q1 Urban 56% Rural 44% Rural 54% Urban 46% Dainik Bhaskar 3520 Rajasthan Patrika 3184
  • 10. PCH – Punjab + Chandigarh + Haryana Source: IRS 10 Q4 Dainik Bhaskar Dominance Continued ADVANTAGE PCH Source: IRS 11 Q1 AIR figs (000’s) The EVERYDAY advantage
  • 11. Dainik Bhaskar Dominance Continued ADVANTAGE Haryana The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
  • 12. Dainik Bhaskar Leads in Urban centers Jalandhar, Amritsar, Ludhiana combined ADVANTAGE Punjab Source: IRS 11 Q1 AIR figs (000’s) The EVERYDAY advantage
  • 13. Dainik Bhaskar Dominance Continued ADVANTAGE Chandigarh The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
  • 14.
  • 15. The only Gujarati Newspaper with 10 lacs plus readers in a city Divya Bhaskar : A hmedabad ADVANTAGE Gujarat The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
  • 16. Dainik Bhaskar Ranchi Leader In SEC AB Source : IMRB Survey 2010 ; initiated by DB Corp Ltd. Field work Oct-Dec 2010 ADVANTAGE Jharkhand AIR figs (000’s) The EVERYDAY advantage
  • 17. Divya Marathi launched in Aurangabad on 29 th May 2011 and in Nasik on 2 nd July 2011 (Maharashtra) Maharashtra Bihar Soon to Launch Dainik Bhaskar In Bihar Dainik Bhaskar Group India’s Largest Newspaper Group
  • 18.
  • 19.
  • 20. India’s Largest Newspaper Group 1.80 Cr Readers,13 States, 59 Editions, 4 Languages