Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Gujarat Unraveled Ahmedabad.  Surat.  Vadodara.  Rajkot.  Bhavnagar.  Jamnagar SIX CRITICAL DISTRICTS FOR YOUR BUSINESS TH...
Home to  affluent HHs Top 6 Districts  account for  two-third  of  State’s affluence.  Ahmedabad. Surat. Vadodara. Rajkot....
consumption & savings Top  6 Districts  account for almost  two-third  of all HH consumption & savings.  Ahmedabad. Surat....
Home to the  Top  Cities   of Gujarat <ul><li>Top 6 districts  account for the  6   Top Cities  ( 1 Mn +) of Gujarat,  </l...
upwardly mobile  characteristics Top 6 Cities  in  6 districts   account for almost  three-fourths  of  the State’s premiu...
P1 districts for  FMCG Top  6 Districts  account for almost  two-third  of the State’s total FMCG consumption.  Ahmedabad....
P1 districts for  Durables Top  6 Districts  account for almost  two-third  of the State’s total Durables consumption.  Ah...
High   media   consumption Top 6 Cities  account  for a higher proportion  of media consumption,  A good indicator of an  ...
Divya Bhaskar  is a critical partner in  top 6 Cities  <ul><li>Divya Bhaskar  is clearly in a position to partner your bus...
Divya Bhaskar’s  38L  readership  sharply focused to these  6 Cities Divya Bhaskar  offers sharply focused reach without w...
30 L consumers (79% of our readers)  read  only   Divya Bhaskar <ul><li>79% of Divya Bhaskar readers do not read any other...
Our  Philosophy <ul><li>Leadership  is to be  relevant . </li></ul><ul><li>And being able to provide relevance to our asso...
DISCUSSIONS
Upcoming SlideShare
Loading in …5
×

The power of_six_in_gujarat_11_q1

810 views

Published on

Published in: News & Politics, Travel
  • Be the first to comment

  • Be the first to like this

The power of_six_in_gujarat_11_q1

  1. 1. Gujarat Unraveled Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar SIX CRITICAL DISTRICTS FOR YOUR BUSINESS THE CORRIDOR OF VIBRANCY
  2. 2. Home to affluent HHs Top 6 Districts account for two-third of State’s affluence. Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: Indicus Analytics, Market Skyline of India 2008
  3. 3. consumption & savings Top 6 Districts account for almost two-third of all HH consumption & savings. Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: Indicus Analytics, Market Skyline of India 2008
  4. 4. Home to the Top Cities of Gujarat <ul><li>Top 6 districts account for the 6 Top Cities ( 1 Mn +) of Gujarat, </li></ul>Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar
  5. 5. upwardly mobile characteristics Top 6 Cities in 6 districts account for almost three-fourths of the State’s premium product ownership/ consumption Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: IRS 2011 Q1
  6. 6. P1 districts for FMCG Top 6 Districts account for almost two-third of the State’s total FMCG consumption. Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: Indicus Analytics, Market Skyline of India 2008
  7. 7. P1 districts for Durables Top 6 Districts account for almost two-third of the State’s total Durables consumption. Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: Indicus Analytics, Market Skyline of India 2008
  8. 8. High media consumption Top 6 Cities account for a higher proportion of media consumption, A good indicator of an aspirational populace Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: IRS 2011 Q1
  9. 9. Divya Bhaskar is a critical partner in top 6 Cities <ul><li>Divya Bhaskar is clearly in a position to partner your business in Gujarat’s </li></ul><ul><li>corridor of vibrancy </li></ul>*Includes Saurashtra Samachar Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: IRS 2011 Q1 Figs 000s Average Issue Readership Divya Bhaskar* Gujarat Samachar Sandesh Ahmedabad 1084 843 472 Surat 491 566 404 Vadodara 313 335 237 Rajkot 193 223 160 Jamnagar 61 105 52 Bhavnagar 98 99 15 All 6 Cities 2,240 2,171 1,340
  10. 10. Divya Bhaskar’s 38L readership sharply focused to these 6 Cities Divya Bhaskar offers sharply focused reach without wastage Source: IRS 2011 Q1
  11. 11. 30 L consumers (79% of our readers) read only Divya Bhaskar <ul><li>79% of Divya Bhaskar readers do not read any other Gujarati newspaper. </li></ul><ul><li>22L readers of Divya Bhaskar in Urban Gujarat do not read any other Gujarati newspaper. </li></ul><ul><li>17L readers of Divya Bhaskar in the top-6 Cities do not read any other Gujarati newspaper. </li></ul>Divya Bhaskar or Saurashtra Samachar readers who do not read any other Gujarati newspaper Source: IRS 2011 Q1 Figs 000s
  12. 12. Our Philosophy <ul><li>Leadership is to be relevant . </li></ul><ul><li>And being able to provide relevance to our associates. </li></ul>
  13. 13. DISCUSSIONS

×