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India's Largest Newspaper Group Reaches Nearly 200 Million Readers Across 13 States

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Dainik Bhaskar Group is India's largest newspaper group covering 13 states accounting for 48% of India's land area, 32% of Indian GDP, 40% of market potential, and 41% of India's urban population. It publishes in 4 languages with 65 editions reaching over 1.37 crore urban readers daily, making it the most widely read newspaper group in India.

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Dainik Bhaskar Group India’s Largest Newspaper Group Covering 13 States, which account for 48% of India’s Land Area 32% of Indian GDP 40% of Market Potential (MPV) & 41% of India’s Urban Population Trusted by 1.98 Cr readers everyday In 4 Languages with 65 Editions Reaches 1.37 Cr Urban readers Sources: Indicus Analytics Market Skyline of India 2010 / indiastat.com / RK Swamy BBDO Guide to Market Planning 2008 / IRS 2012 Q4
The Top 5 Newspaper Groups Dainik Bhaskar Group Dainik Jagran Group TOI Group HT Media Group Malayala Manorama Group Publication AIR Publication AIR Publication AIR Publication AIR Publication AIR Dainik Bhaskar 14416 Dainik Jagran 16370 The Times of India 7615 Hindustan 12246 Malayala Manorama 9760 Divya Bhaskar 3531 Nai Dunia 1358 Vijay Karnataka 3353 Hindustan Times 3820 Divya Marathi 1024 I Next 514 Navbharat Times 2633 Mint 224 DB STAR 343 Midday (Eng) 379 Maharashtra Times 1711 Saurashtra Samachar 223 Nav Dunia 304 Mumbai Mirror 819 Dainik Prabhat Kiran 100 Midday (Guj) 183 The Economic Times (Eng) 735 Business Bhaskar 75 Inquilab 160 Bangalore Mirror 165 DNA (Ahmd-Sur-Jai- Ind) 69 Sandhya Times 93 Ahmedabad Mirror 58 Pune Mirror 57 Total 19781Total 19268Total 17239Total 16290Total 9760 Source: IRS 12 Q4 AIR figs (000’s) * Does not include figs of DNA Mumbai, Pune & Bangalore
Dainik Bhaskar Group Among India’s Largest Newspaper Groups Dainik Bhaskar Group Dainik Jagran Group TOI Group HT Media Group Malayala Manorama 198 193 172 163 98 AIR Lakhs Source: IRS 12 Q4AIR figs (lacs)
Sole Readership by Periodicity Top 5 Newspaper Groups Segment  U+R URBAN DB group 12828 8803 DJ group 11121 6016 HT group 8668 4737 MM group 8155 2226 TOI group 7195 5998 Source: IRS 12 Q4AIR figs (000’s)
Sole Readership by Periodicity Top 5 Newspaper Groups Segment  Male Female DB group 8205 4625 DJ group 8195 2928 HT group 6349 2319 MM group 3910 4246 TOI group 4669 2525 Source: IRS 12 Q4AIR figs (000’s)
Sole Readership by Periodicity Top 5 Newspaper Groups Source: IRS 12 Q4AIR figs (000’s) Segment  Age Grp 12-19 Age Grp 20-39 Age Grp 40+ DB group 3376 5729 3722 DJ group 2821 5109 3191 HT group 2602 3480 2586 MM group 1396 3405 3354 TOI group 1483 3622 2091
Sole Readership by Periodicity Top 5 Newspaper Groups Source: IRS 12 Q4AIR figs (000’s) Segment  SEC - AB MHI - 10K+ WORKFORCE DB group 4211 3458 5803 DJ group 3131 2564 5567 HT group 2814 2191 4099 MM group 654 2083 3152 TOI group 3604 3079 3439
Sole Readership by Periodicity Top 5 Newspaper Groups Segment  NCCS – A NCCS – A URBAN DB group 4642 3860 DJ group 3549 2688 HT group 2752 2452 MM group 1522 582 TOI group 3362 3244 Source: IRS 12 Q4AIR figs (000’s)
Sole Readership by Periodicity Top 5 Newspaper Groups Segment  NCCS – AB NCCS – AB URBAN DB group 7956 6317 DJ group 6058 4218 HT group 4380 3442 MM group 4040 1335 TOI group 5094 4635 Source: IRS 12 Q4AIR figs (000’s)
Dainik Bhaskar is India’s No.1 Urban Newspaper since IRS 10Q3 Dainik Bhaskar Dainik Jagran The Times Of India Hindustan Daily Thanthi 9561 8545 7416 6019 4532 All India Urban Readership (000) Source : IRS 2012 Q4 Urban Reach
MADHYA PRADESH
MADHYA PRADESH State-Level Readership Dainik Bhaskar alone is more than 5 other newspapers put together, across Madhya Pradesh!! 1 5Greater than IRS 2012 Q4 0 1000 2000 3000 4000 AIR Net Reach 000s Dainik Bhaskar 3,698 Nai Duniya+ Nav Dunia+ Patrika+ Raj Exp+ Dainik Jagran 3,578
MADHYA PRADESH SEC-A Readership 1,37,000 more readers than 5 other newspapers put together, across Madhya Pradesh!! 1 5Greater than IRS 2012 Q4 0 100 200 300 400 500 600 700 800 SEC A Net Reach 000s Dainik Bhaskar 818 Nai Duniya+ Nav Duniya+ Patrika+ Raj Exp+ Dainik Jagran 681
MADHYA PRADESH SEC-AB Readership 2.73 Lac more readers than 5 other newspapers put together, across Madhya Pradesh!! 1 5Greater than IRS 2012 Q4 0 200 400 600 800 1000 1200 1400 1600 1800 SEC AB Net Reach 000s Dainik Bhaskar 1,735 Nai Duniya+ Nav Duniya+ Patrika+ Raj Exp+ Dainik Jagran 1,462
SEC A reach of Dainik Bhaskar compared to the nearest competitor 92% more reach in Bhopal 87% more reach in Indore 155% more reach in Gwalior MADHYA PRADESH CITIES Source: IRS 2012 Q4Figs 000s DB Pat DB Lead DB Pat DB Lead DB Pat DB Lead 371 288 29% 426 282 51% 161 125 29% SEC A 140 73 92% SEC A 166 89 87% SEC A 51 20 155% Bhopal Indore Gwalior
MADHYA PRADESH Sole Readership Source: IRS 2012 Q4Figs 000s DAINIK BHASKAR Overall Readership Sole Readership % Sole Readership Madhya Pradesh 3698 2679 72% Urban 2920 2042 70% Bhopal 371 276 74% Indore 426 232 54% Gwalior 161 123 76% 26.8 Lac people read only Dainik Bhaskar
CHATTISGARH
CHATTISGARH Continuing Leadership Source: IRS 2012 Q4Figs 000s Dainik Bhaskar Hari Bhumi Navbharat 899 895 617 Urban 502 548 288 Rural 397 347 329 Durg-Bhilainagar 137 116 54 Raipur 114 101 69 Chhattisgarh
CHATTISGARH The vehicle for SEC A Consumers Source: IRS 2012 Q4Figs 000s Chhattisgarh SEC A Dainik Bhaskar Hari Bhumi Navbharat Urban 83 65 58 Durg-Bhilainagar 18 12 7 Raipur 16 19 14
CHATTISGARH Dominating High Consumption Readers Source: IRS 2012 Q4Figs 000s Chhattisgarh SEC AB Dainik Bhaskar Hari Bhumi Navbharat Urban 203 193 127 Durg-Bhilainagar 57 38 21 Raipur 47 37 32
CHATTISGARH More learned educated readers Source: IRS 2012 Q4Figs 000s Chhattisgarh Graduates + Dainik Bhaskar Hari Bhumi Navbharat Urban 136 127 94 Durg-Bhilainagar 29 16 10 Raipur 37 18 19
CHATTISGARH More High-value consumers Source: IRS 2012 Q4Figs 000s Chhattisgarh MHI Rs.10k + Dainik Bhaskar Hari Bhumi Navbharat U+R 138 103 79 Urban 111 87 62 Durg-Bhilainagar 38 26 9 Raipur 28 10 13
CHATTISGARH Sole Readership Source: IRS 2012 Q4Figs 000s DAINIK BHASKAR Overall Readership Sole Readership % Sole Readership Chhattisgarh 899 595 66% Urban 502 337 67% Durg-Bhilainagar 137 95 69% Raipur 110 56 51% 2/3rd of Dainik Bhaskar readers are sole readers
RAJASTHAN
RAJASTHAN Overall Readership Source: IRS 2012 Q4 Figs 000s DB RP 6,191 6,733 Urban 3,529 3,298 Rural 2,662 3,435 Jaipur 1,033 792 Rajasthan THE URBAN LEADER
RAJASTHAN 57% Urban Readership Dainik Bhaskar Urban readership Offering exactly what Advertisers want Figs 000s Source: IRS 2012 Q4 Urban Rajasthan Any Hindi Daily Dainik Bhaskar Rajasthan Patrika Ave Issue Readership 5,697 3,529 3,298 231 Lead in Readership Figures 7%
The only newspaper in Rajasthan to have a 10 Lakh+ reader-base in a city Source: IRS 12 Q4 AIR figs (000’s) Dainik Bhaskar-Jaipur A 30% lead!!0 200 400 600 800 1000 1200 Dainik Bhaskar RajasthanPatrika 1033 792
RAJASTHAN 13% more reach in the top 4 cities Dainik Bhaskar 1.9L+ additional readers in Top 4 Cities of the State Top 4 Urban Centres Dainik Bhaskar Rajasthan Patrika Jaipur 1,033 792 Jodhpur 269 301 Kota 237 246 Bikaner 140 150 All 4 Cities 1,679 1,489 Lead in Readership Figures 190 Figs 000s Source: IRS 2012 Q4
RAJASTHAN Sole Readership Source: IRS 2012 Q4Figs 000s DAINIK BHASKAR Overall Readership Sole Readership % Sole Readership Rajasthan 6191 3593 58% Urban 3529 2082 59% Jaipur 1033 683 66% Jodhpur 269 117 43% Kota 237 153 65% Bikaner 140 97 69%
HARYANA
Source: IRS 12 Q4 AIR figs (000’s) HARYANA Continuing leadership for over a decade since Day 1 A 27% lead over nearest competitor 0 200 400 600 800 1000 1200 1400 Dainik Bhaskar Dainik Jagran Punjab Kesari The Tribune 1282 1006 975 146
Source: IRS 12 Q4 AIR figs (000’s) HARYANA Excluding Faridabad & Gurgaon A 34% lead over nearest competitor 0 200 400 600 800 1000 1200 1400 Dainik Bhaskar Punjab Kesari Dainik Jagran The Tribune 1243 931 797 146
HARYANA Sole Readership Source: IRS 2012 Q4Figs 000s DAINIK BHASKAR Overall Readership Sole Readership % Sole Readership Haryana 1282 861 67% Haryana Excl Faridabad/Gurgaon 1243 837 67% More than Two-third of our readers, read only Dainik Bhaskar
PUNJAB
Source: IRS 12 Q4 AIR figs (000’s) PUNJAB The No.2 Hindi Newspaper within 4 years 0 200 400 600 800 1000 1200 Punjab Kesari Dainik Bhaskar DainikJagran 1074 794 657
Source: IRS 12 Q4 AIR figs (000’s) PUNJAB The No.2 Newspaper across URBAN PUNJAB 0 300 600 900 Punjab Kesari Dainik Bhaskar Dainik Jagran Jag Bani Ajit The Tribune Hindustan Times Punjabi Tribune 882 673 578 403 393 278 159 92 Urban AIR
Source: IRS 12 Q4 AIR figs (000’s) PUNJAB The Leader across the Top 3 Cities 0 300 600 Dainik Bhaskar Punjab Kesari Dainik Jagran Jag Bani Ajit The Tribune Hindustan Times The Times Of India 424 392 332 117 103 104 94 27 Jal+Amr+Lud
Source: IRS 12 Q4 AIR figs (000’s) PUNJAB – (J-A-L) The most preferred newspaper for SEC A readers across the top 3 cities of the State 0 75 150 Dainik Bhaskar Punjab Kesari Dainik Jagran The Tribune Hindustan Times Ajit Jag Bani Times of India 127 111 66 61 59 44 32 27 SEC A Jal+Amr+Lud
PUNJAB Sole Readership Source: IRS 2012 Q4Figs 000s DAINIK BHASKAR Overall Readership Sole Readership % Sole Readership Punjab 794 682 86% Urban 673 566 84% Amritsar 144 127 88% Jalandhar 138 112 81% Ludhiana 142 123 87% More than 80% Sole Readership in Punjab!!
CHANDIGARH
Source: IRS 12 Q4 AIR figs (000’s) CHANDIGARH BHASKAR Continuing to be the City’s Local Hero Dainik Bhaskar The Tribune Hindustan Times Amar Ujala Punjab Kesari Dainik Jagran 170 102 94 73 38 16
CHANDIGARH Sole Readership Source: IRS 2012 Q4Figs 000s DAINIK BHASKAR Overall Readership Sole Readership % Sole Readership Chandigarh 170 93 55% THE TRIBUNE Overall Readership Sole Readership % Sole Readership Chandigarh 102 27 26%
CPH : Chandigarh Punjab Haryana CPH 61% more SEC A readers in one of the India’s most affluent regions! Figs 000sSource: IRS 2012, Q4 Dainik Bhaskar Punjab Kesari Dainik Jagran CPH Total 2245 2087 1678 SEC A 493 306 289 SEC B 460 488 338 SEC AB 953 794 627
JHARKHAND
JHARKHAND DB offers the most focused Urban Reach Figs 000’s Source: IRS 2012 Q4 JHARKHAND Dainik Bhaskar Dainik Jagran Hindustan Prabhat Khabar State 817 869 1678 1322 Urban - Jharkhand 603 562 920 825 Rural - Jharkhand 214 307 758 497 Urban Focus 74% 65% 55% 62%
RANCHI – JAMSHEDPUR - DHANBAD Dainik Bhaskar offers the most concentrated reach in the 3 Top Cities Figs 000’s Source: IRS 2012 Q4 JHARKHAND Dainik Bhaskar Dainik Jagran Hindustan Prabhat Khabar State 817 869 1678 1322 Top 3 Cities 423 330 484 544 % Proportion of 3-City Reach 52% 38% 29% 41%
Source: IRS 12 Q4 AIR figs (000’s) JHARKHAND The No.2 newspaper for SEC AB readers across 3 top cities of Jharkhand within 2 years 0 100 200 300 Prabhat Khabar Dainik Bhaskar Hindustan Dainik Jagran 280 253 236 148 SECAB- Dhanbad-Jamshedpur-Ranchi
GUJARAT
DIVYA BHASKAR The Urban Newspaper for an Urban State Figs 000’s Source: IRS 2012 Q4 GUJARAT Divya Bhaskar* Gujarat Samachar Sandesh State 3720 4395 3201 Top 6 Cities 2169 2258 1383 Urban 2793 3279 2057 Rural 927 1115 1144 *Includes Saurashtra Samachar
The power of Divya Bhaskar *Includes Saurashtra Samachar Average Issue Readership Divya Bhaskar* Gujarat Samachar Sandesh Ahmedabad 1097 848 468 Surat 466 573 412 Vadodara 261 341 275 Rajkot 209 244 158 Jamnagar 47 112 49 Bhavnagar 89 140 21 All 6 Cities 2169 2258 1383 Source: IRS 2012 Q4 Figs 000’s Divya Bhaskar Gujarat Samachar Sandesh 58% 51% 43% Proportion ofReadersin the Top 6 CitiesofGujarat Source: IRS 2012 Q4
About 30 L readers (80% of our readers) read only Divya Bhaskar 22L readers of Divya Bhaskar in Urban Gujarat do not read any other Gujarati newspaper. 17L readers of Divya Bhaskar in the top 6 Cities do not read any other Gujarati newspaper. Gujarat U+R 2,964 Gujarat Urban 2,201 Top 6 Cities 1,713 Gujarat SEC AB 957 Sole Divya Bhaskar Readers Divya Bhaskar or SaurashtraSamachar readers who do not read any other Gujarati newspaper Source: IRS 2012 Q4 Figs 000s
MAHARASHTRA
MAHARASHTRA Divya Marathi registers the highest gain within 6 months Source: IRS 2012 Q4Figs 000s Divya Marathi Lokmat Sakal Pudhari Punya Nagari Mahar ashtra Times IRS 12 Q4 1024 7177 4443 2350 1676 1708 IRS 12 Q2 695 7358 4400 2568 1768 1495 Increase/Decrease 329 -181 43 -218 -92 213 Growth in % 47% -2% 1% -8% -5% 14%
AURANGABAD Divya Marathi is the fastest growing Marathi Daily in the City Figs 000’s Source: IRS 2012 Q4 Divya Marathi Lokmat Sakal Overall 176 270 130 Growth % (12Q4 vs 12Q2) 45% 3% 11% SEC - A 21 21 3 Growth % (12Q4 vs 12Q2) 75% 17% -25% SEC - B 49 52 25 Growth % (12Q4 vs 12Q2) 36% 11% 19%
AURANGABAD 40% of Divya Marathi readers belong to the upper class of the City Figs 000’s Source: IRS 2012 Q4 Profile (%) Divya Marathi Lokmat Sakal Overall 176 270 130 SEC - A 12% 8% 2% SEC - B 28% 19% 19% SEC - C 26% 33% 34% SEC - D 19% 26% 33% SEC - E 14% 14% 13%
NASHIK Divya Marathi is the fastest growing Marathi Daily in the City Figs 000’s Source: IRS 2012 Q4 Divya Marathi Lokmat Sakal Overall 245 255 153 Growth % (12Q4 vs 12Q2) 43% 1% 6% SEC - A 66 85 21 Growth % (12Q4 vs 12Q2) 65% - -9% SEC - B 65 41 20 Growth % (12Q4 vs 12Q2) 55% -7% -5%
NASHIK More than half (54%) of Divya Marathi readers belong to the upper class of the City Figs 000’s Source: IRS 2012 Q4 Profile (%) Divya Marathi Lokmat Sakal Overall 245 255 153 SEC - A 27% 33% 14% SEC - B 27% 16% 13% SEC - C 29% 35% 42% SEC - D 13% 9% 24% SEC - E 6% 6% 7%
MAHARASHTRA The strength of SOLE READERSHIP Source: IRS 2012 Q4 Figs 000s City Overall Readers Sole Readers SEC-AB Sole Readers % SEC-AB Sole Readers Aurangabad 176 113 44 39% Nashik 245 118 62 53% Solapur 85 69 36 52% DIVYA MARATHI Overall Readers Sole Readers SEC-AB Sole Readers % SEC- AB Sole Readers 270 176 39 22% 255 121 54 45% 154 115 60 52% LOKMAT
India’s Largest Newspaper Group DAINIK BHASKAR GROUP

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India's Largest Newspaper Group Reaches Nearly 200 Million Readers Across 13 States

  • 1. Dainik Bhaskar Group India’s Largest Newspaper Group Covering 13 States, which account for 48% of India’s Land Area 32% of Indian GDP 40% of Market Potential (MPV) & 41% of India’s Urban Population Trusted by 1.98 Cr readers everyday In 4 Languages with 65 Editions Reaches 1.37 Cr Urban readers Sources: Indicus Analytics Market Skyline of India 2010 / indiastat.com / RK Swamy BBDO Guide to Market Planning 2008 / IRS 2012 Q4
  • 2. The Top 5 Newspaper Groups Dainik Bhaskar Group Dainik Jagran Group TOI Group HT Media Group Malayala Manorama Group Publication AIR Publication AIR Publication AIR Publication AIR Publication AIR Dainik Bhaskar 14416 Dainik Jagran 16370 The Times of India 7615 Hindustan 12246 Malayala Manorama 9760 Divya Bhaskar 3531 Nai Dunia 1358 Vijay Karnataka 3353 Hindustan Times 3820 Divya Marathi 1024 I Next 514 Navbharat Times 2633 Mint 224 DB STAR 343 Midday (Eng) 379 Maharashtra Times 1711 Saurashtra Samachar 223 Nav Dunia 304 Mumbai Mirror 819 Dainik Prabhat Kiran 100 Midday (Guj) 183 The Economic Times (Eng) 735 Business Bhaskar 75 Inquilab 160 Bangalore Mirror 165 DNA (Ahmd-Sur-Jai- Ind) 69 Sandhya Times 93 Ahmedabad Mirror 58 Pune Mirror 57 Total 19781Total 19268Total 17239Total 16290Total 9760 Source: IRS 12 Q4 AIR figs (000’s) * Does not include figs of DNA Mumbai, Pune & Bangalore
  • 3. Dainik Bhaskar Group Among India’s Largest Newspaper Groups Dainik Bhaskar Group Dainik Jagran Group TOI Group HT Media Group Malayala Manorama 198 193 172 163 98 AIR Lakhs Source: IRS 12 Q4AIR figs (lacs)
  • 4. Sole Readership by Periodicity Top 5 Newspaper Groups Segment  U+R URBAN DB group 12828 8803 DJ group 11121 6016 HT group 8668 4737 MM group 8155 2226 TOI group 7195 5998 Source: IRS 12 Q4AIR figs (000’s)
  • 5. Sole Readership by Periodicity Top 5 Newspaper Groups Segment  Male Female DB group 8205 4625 DJ group 8195 2928 HT group 6349 2319 MM group 3910 4246 TOI group 4669 2525 Source: IRS 12 Q4AIR figs (000’s)
  • 6. Sole Readership by Periodicity Top 5 Newspaper Groups Source: IRS 12 Q4AIR figs (000’s) Segment  Age Grp 12-19 Age Grp 20-39 Age Grp 40+ DB group 3376 5729 3722 DJ group 2821 5109 3191 HT group 2602 3480 2586 MM group 1396 3405 3354 TOI group 1483 3622 2091
  • 7. Sole Readership by Periodicity Top 5 Newspaper Groups Source: IRS 12 Q4AIR figs (000’s) Segment  SEC - AB MHI - 10K+ WORKFORCE DB group 4211 3458 5803 DJ group 3131 2564 5567 HT group 2814 2191 4099 MM group 654 2083 3152 TOI group 3604 3079 3439
  • 8. Sole Readership by Periodicity Top 5 Newspaper Groups Segment  NCCS – A NCCS – A URBAN DB group 4642 3860 DJ group 3549 2688 HT group 2752 2452 MM group 1522 582 TOI group 3362 3244 Source: IRS 12 Q4AIR figs (000’s)
  • 9. Sole Readership by Periodicity Top 5 Newspaper Groups Segment  NCCS – AB NCCS – AB URBAN DB group 7956 6317 DJ group 6058 4218 HT group 4380 3442 MM group 4040 1335 TOI group 5094 4635 Source: IRS 12 Q4AIR figs (000’s)
  • 10. Dainik Bhaskar is India’s No.1 Urban Newspaper since IRS 10Q3 Dainik Bhaskar Dainik Jagran The Times Of India Hindustan Daily Thanthi 9561 8545 7416 6019 4532 All India Urban Readership (000) Source : IRS 2012 Q4 Urban Reach
  • 12. MADHYA PRADESH State-Level Readership Dainik Bhaskar alone is more than 5 other newspapers put together, across Madhya Pradesh!! 1 5Greater than IRS 2012 Q4 0 1000 2000 3000 4000 AIR Net Reach 000s Dainik Bhaskar 3,698 Nai Duniya+ Nav Dunia+ Patrika+ Raj Exp+ Dainik Jagran 3,578
  • 13. MADHYA PRADESH SEC-A Readership 1,37,000 more readers than 5 other newspapers put together, across Madhya Pradesh!! 1 5Greater than IRS 2012 Q4 0 100 200 300 400 500 600 700 800 SEC A Net Reach 000s Dainik Bhaskar 818 Nai Duniya+ Nav Duniya+ Patrika+ Raj Exp+ Dainik Jagran 681
  • 14. MADHYA PRADESH SEC-AB Readership 2.73 Lac more readers than 5 other newspapers put together, across Madhya Pradesh!! 1 5Greater than IRS 2012 Q4 0 200 400 600 800 1000 1200 1400 1600 1800 SEC AB Net Reach 000s Dainik Bhaskar 1,735 Nai Duniya+ Nav Duniya+ Patrika+ Raj Exp+ Dainik Jagran 1,462
  • 15. SEC A reach of Dainik Bhaskar compared to the nearest competitor 92% more reach in Bhopal 87% more reach in Indore 155% more reach in Gwalior MADHYA PRADESH CITIES Source: IRS 2012 Q4Figs 000s DB Pat DB Lead DB Pat DB Lead DB Pat DB Lead 371 288 29% 426 282 51% 161 125 29% SEC A 140 73 92% SEC A 166 89 87% SEC A 51 20 155% Bhopal Indore Gwalior
  • 16. MADHYA PRADESH Sole Readership Source: IRS 2012 Q4Figs 000s DAINIK BHASKAR Overall Readership Sole Readership % Sole Readership Madhya Pradesh 3698 2679 72% Urban 2920 2042 70% Bhopal 371 276 74% Indore 426 232 54% Gwalior 161 123 76% 26.8 Lac people read only Dainik Bhaskar
  • 18. CHATTISGARH Continuing Leadership Source: IRS 2012 Q4Figs 000s Dainik Bhaskar Hari Bhumi Navbharat 899 895 617 Urban 502 548 288 Rural 397 347 329 Durg-Bhilainagar 137 116 54 Raipur 114 101 69 Chhattisgarh
  • 19. CHATTISGARH The vehicle for SEC A Consumers Source: IRS 2012 Q4Figs 000s Chhattisgarh SEC A Dainik Bhaskar Hari Bhumi Navbharat Urban 83 65 58 Durg-Bhilainagar 18 12 7 Raipur 16 19 14
  • 20. CHATTISGARH Dominating High Consumption Readers Source: IRS 2012 Q4Figs 000s Chhattisgarh SEC AB Dainik Bhaskar Hari Bhumi Navbharat Urban 203 193 127 Durg-Bhilainagar 57 38 21 Raipur 47 37 32
  • 21. CHATTISGARH More learned educated readers Source: IRS 2012 Q4Figs 000s Chhattisgarh Graduates + Dainik Bhaskar Hari Bhumi Navbharat Urban 136 127 94 Durg-Bhilainagar 29 16 10 Raipur 37 18 19
  • 22. CHATTISGARH More High-value consumers Source: IRS 2012 Q4Figs 000s Chhattisgarh MHI Rs.10k + Dainik Bhaskar Hari Bhumi Navbharat U+R 138 103 79 Urban 111 87 62 Durg-Bhilainagar 38 26 9 Raipur 28 10 13
  • 23. CHATTISGARH Sole Readership Source: IRS 2012 Q4Figs 000s DAINIK BHASKAR Overall Readership Sole Readership % Sole Readership Chhattisgarh 899 595 66% Urban 502 337 67% Durg-Bhilainagar 137 95 69% Raipur 110 56 51% 2/3rd of Dainik Bhaskar readers are sole readers
  • 25. RAJASTHAN Overall Readership Source: IRS 2012 Q4 Figs 000s DB RP 6,191 6,733 Urban 3,529 3,298 Rural 2,662 3,435 Jaipur 1,033 792 Rajasthan THE URBAN LEADER
  • 26. RAJASTHAN 57% Urban Readership Dainik Bhaskar Urban readership Offering exactly what Advertisers want Figs 000s Source: IRS 2012 Q4 Urban Rajasthan Any Hindi Daily Dainik Bhaskar Rajasthan Patrika Ave Issue Readership 5,697 3,529 3,298 231 Lead in Readership Figures 7%
  • 27. The only newspaper in Rajasthan to have a 10 Lakh+ reader-base in a city Source: IRS 12 Q4 AIR figs (000’s) Dainik Bhaskar-Jaipur A 30% lead!!0 200 400 600 800 1000 1200 Dainik Bhaskar RajasthanPatrika 1033 792
  • 28. RAJASTHAN 13% more reach in the top 4 cities Dainik Bhaskar 1.9L+ additional readers in Top 4 Cities of the State Top 4 Urban Centres Dainik Bhaskar Rajasthan Patrika Jaipur 1,033 792 Jodhpur 269 301 Kota 237 246 Bikaner 140 150 All 4 Cities 1,679 1,489 Lead in Readership Figures 190 Figs 000s Source: IRS 2012 Q4
  • 29. RAJASTHAN Sole Readership Source: IRS 2012 Q4Figs 000s DAINIK BHASKAR Overall Readership Sole Readership % Sole Readership Rajasthan 6191 3593 58% Urban 3529 2082 59% Jaipur 1033 683 66% Jodhpur 269 117 43% Kota 237 153 65% Bikaner 140 97 69%
  • 31. Source: IRS 12 Q4 AIR figs (000’s) HARYANA Continuing leadership for over a decade since Day 1 A 27% lead over nearest competitor 0 200 400 600 800 1000 1200 1400 Dainik Bhaskar Dainik Jagran Punjab Kesari The Tribune 1282 1006 975 146
  • 32. Source: IRS 12 Q4 AIR figs (000’s) HARYANA Excluding Faridabad & Gurgaon A 34% lead over nearest competitor 0 200 400 600 800 1000 1200 1400 Dainik Bhaskar Punjab Kesari Dainik Jagran The Tribune 1243 931 797 146
  • 33. HARYANA Sole Readership Source: IRS 2012 Q4Figs 000s DAINIK BHASKAR Overall Readership Sole Readership % Sole Readership Haryana 1282 861 67% Haryana Excl Faridabad/Gurgaon 1243 837 67% More than Two-third of our readers, read only Dainik Bhaskar
  • 35. Source: IRS 12 Q4 AIR figs (000’s) PUNJAB The No.2 Hindi Newspaper within 4 years 0 200 400 600 800 1000 1200 Punjab Kesari Dainik Bhaskar DainikJagran 1074 794 657
  • 36. Source: IRS 12 Q4 AIR figs (000’s) PUNJAB The No.2 Newspaper across URBAN PUNJAB 0 300 600 900 Punjab Kesari Dainik Bhaskar Dainik Jagran Jag Bani Ajit The Tribune Hindustan Times Punjabi Tribune 882 673 578 403 393 278 159 92 Urban AIR
  • 37. Source: IRS 12 Q4 AIR figs (000’s) PUNJAB The Leader across the Top 3 Cities 0 300 600 Dainik Bhaskar Punjab Kesari Dainik Jagran Jag Bani Ajit The Tribune Hindustan Times The Times Of India 424 392 332 117 103 104 94 27 Jal+Amr+Lud
  • 38. Source: IRS 12 Q4 AIR figs (000’s) PUNJAB – (J-A-L) The most preferred newspaper for SEC A readers across the top 3 cities of the State 0 75 150 Dainik Bhaskar Punjab Kesari Dainik Jagran The Tribune Hindustan Times Ajit Jag Bani Times of India 127 111 66 61 59 44 32 27 SEC A Jal+Amr+Lud
  • 39. PUNJAB Sole Readership Source: IRS 2012 Q4Figs 000s DAINIK BHASKAR Overall Readership Sole Readership % Sole Readership Punjab 794 682 86% Urban 673 566 84% Amritsar 144 127 88% Jalandhar 138 112 81% Ludhiana 142 123 87% More than 80% Sole Readership in Punjab!!
  • 41. Source: IRS 12 Q4 AIR figs (000’s) CHANDIGARH BHASKAR Continuing to be the City’s Local Hero Dainik Bhaskar The Tribune Hindustan Times Amar Ujala Punjab Kesari Dainik Jagran 170 102 94 73 38 16
  • 42. CHANDIGARH Sole Readership Source: IRS 2012 Q4Figs 000s DAINIK BHASKAR Overall Readership Sole Readership % Sole Readership Chandigarh 170 93 55% THE TRIBUNE Overall Readership Sole Readership % Sole Readership Chandigarh 102 27 26%
  • 43. CPH : Chandigarh Punjab Haryana CPH 61% more SEC A readers in one of the India’s most affluent regions! Figs 000sSource: IRS 2012, Q4 Dainik Bhaskar Punjab Kesari Dainik Jagran CPH Total 2245 2087 1678 SEC A 493 306 289 SEC B 460 488 338 SEC AB 953 794 627
  • 45. JHARKHAND DB offers the most focused Urban Reach Figs 000’s Source: IRS 2012 Q4 JHARKHAND Dainik Bhaskar Dainik Jagran Hindustan Prabhat Khabar State 817 869 1678 1322 Urban - Jharkhand 603 562 920 825 Rural - Jharkhand 214 307 758 497 Urban Focus 74% 65% 55% 62%
  • 46. RANCHI – JAMSHEDPUR - DHANBAD Dainik Bhaskar offers the most concentrated reach in the 3 Top Cities Figs 000’s Source: IRS 2012 Q4 JHARKHAND Dainik Bhaskar Dainik Jagran Hindustan Prabhat Khabar State 817 869 1678 1322 Top 3 Cities 423 330 484 544 % Proportion of 3-City Reach 52% 38% 29% 41%
  • 47. Source: IRS 12 Q4 AIR figs (000’s) JHARKHAND The No.2 newspaper for SEC AB readers across 3 top cities of Jharkhand within 2 years 0 100 200 300 Prabhat Khabar Dainik Bhaskar Hindustan Dainik Jagran 280 253 236 148 SECAB- Dhanbad-Jamshedpur-Ranchi
  • 49. DIVYA BHASKAR The Urban Newspaper for an Urban State Figs 000’s Source: IRS 2012 Q4 GUJARAT Divya Bhaskar* Gujarat Samachar Sandesh State 3720 4395 3201 Top 6 Cities 2169 2258 1383 Urban 2793 3279 2057 Rural 927 1115 1144 *Includes Saurashtra Samachar
  • 50. The power of Divya Bhaskar *Includes Saurashtra Samachar Average Issue Readership Divya Bhaskar* Gujarat Samachar Sandesh Ahmedabad 1097 848 468 Surat 466 573 412 Vadodara 261 341 275 Rajkot 209 244 158 Jamnagar 47 112 49 Bhavnagar 89 140 21 All 6 Cities 2169 2258 1383 Source: IRS 2012 Q4 Figs 000’s Divya Bhaskar Gujarat Samachar Sandesh 58% 51% 43% Proportion ofReadersin the Top 6 CitiesofGujarat Source: IRS 2012 Q4
  • 51. About 30 L readers (80% of our readers) read only Divya Bhaskar 22L readers of Divya Bhaskar in Urban Gujarat do not read any other Gujarati newspaper. 17L readers of Divya Bhaskar in the top 6 Cities do not read any other Gujarati newspaper. Gujarat U+R 2,964 Gujarat Urban 2,201 Top 6 Cities 1,713 Gujarat SEC AB 957 Sole Divya Bhaskar Readers Divya Bhaskar or SaurashtraSamachar readers who do not read any other Gujarati newspaper Source: IRS 2012 Q4 Figs 000s
  • 53. MAHARASHTRA Divya Marathi registers the highest gain within 6 months Source: IRS 2012 Q4Figs 000s Divya Marathi Lokmat Sakal Pudhari Punya Nagari Mahar ashtra Times IRS 12 Q4 1024 7177 4443 2350 1676 1708 IRS 12 Q2 695 7358 4400 2568 1768 1495 Increase/Decrease 329 -181 43 -218 -92 213 Growth in % 47% -2% 1% -8% -5% 14%
  • 54. AURANGABAD Divya Marathi is the fastest growing Marathi Daily in the City Figs 000’s Source: IRS 2012 Q4 Divya Marathi Lokmat Sakal Overall 176 270 130 Growth % (12Q4 vs 12Q2) 45% 3% 11% SEC - A 21 21 3 Growth % (12Q4 vs 12Q2) 75% 17% -25% SEC - B 49 52 25 Growth % (12Q4 vs 12Q2) 36% 11% 19%
  • 55. AURANGABAD 40% of Divya Marathi readers belong to the upper class of the City Figs 000’s Source: IRS 2012 Q4 Profile (%) Divya Marathi Lokmat Sakal Overall 176 270 130 SEC - A 12% 8% 2% SEC - B 28% 19% 19% SEC - C 26% 33% 34% SEC - D 19% 26% 33% SEC - E 14% 14% 13%
  • 56. NASHIK Divya Marathi is the fastest growing Marathi Daily in the City Figs 000’s Source: IRS 2012 Q4 Divya Marathi Lokmat Sakal Overall 245 255 153 Growth % (12Q4 vs 12Q2) 43% 1% 6% SEC - A 66 85 21 Growth % (12Q4 vs 12Q2) 65% - -9% SEC - B 65 41 20 Growth % (12Q4 vs 12Q2) 55% -7% -5%
  • 57. NASHIK More than half (54%) of Divya Marathi readers belong to the upper class of the City Figs 000’s Source: IRS 2012 Q4 Profile (%) Divya Marathi Lokmat Sakal Overall 245 255 153 SEC - A 27% 33% 14% SEC - B 27% 16% 13% SEC - C 29% 35% 42% SEC - D 13% 9% 24% SEC - E 6% 6% 7%
  • 58. MAHARASHTRA The strength of SOLE READERSHIP Source: IRS 2012 Q4 Figs 000s City Overall Readers Sole Readers SEC-AB Sole Readers % SEC-AB Sole Readers Aurangabad 176 113 44 39% Nashik 245 118 62 53% Solapur 85 69 36 52% DIVYA MARATHI Overall Readers Sole Readers SEC-AB Sole Readers % SEC- AB Sole Readers 270 176 39 22% 255 121 54 45% 154 115 60 52% LOKMAT