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Getting More Out of
eBay & Amazon




    6:30 – 8:00 pm, Thursday
   31st January 2013, Welsh Ice
We are Chatting about
• eBay SEO & Keywords Tactic
• Increasing Sell through Rate with
  optimised Listing
• eBay Listing Analytics & Sales Reports
• Promoting your Own Webstore
• Amazon Store - Not So difficult to START
  !
  
                      eBayChat
eBay SEO & Keywords
Tactic

 • eBay Titles: Use Research tools like
   Terapeak (£13) / Google Keywords Tools
 • Listing Descriptions
 • eBay Shop URL: include a nice keyword
   right name
 • Custom Pages: Add value to the stores
 • About Me: Ideal place to add relevant
   keywords and OFF eBay Link
eBay SEO & Keywords
                            Tactic

• eBay Shop Description: Allowed
  300 characters. first 40-50 are human
  readable and then the majority are a list of
  the brands or other unique attributes and
  then are ended with another human
  readable sentence of 10-15 words.
• eBay Shop Categories: 300 categories.
  set separate keywords ( Do not Try to Spam
 Keywords)
How can you Increasing Sell
                        through Rate
• Price Comparison
                         • Better Images
• Title / Full Description
                         • Delivery Time
• Contact Information
                          • Return Policy
• Delivery Charges
Listing Analytics

 Listing Analytics Tools is FREE
 • Real time data while your listing is live on
   the site
 • 30 days of valuable data to draw on.
 • Advice and comparisons with the top 5
   listings to ensure you maximise your
   visibility and sales.
Sales
                               Reports
Sales Summary
• Sold items% 
• Avg. Sales Price per item 
• Repeat buyers %
• Net eBay and Paypal Fees
• Listing Feature Fees
Sales
                               Reports
Sales By Category
• Sales Vs Ended items 
• Sold Item %
• Repeat Buyers % 
Marketplace Data by Category (All Sellers)
• Sold item % 
• Avg. price per item 
Promoting Your Webstore


• Professional Leaflets
• Give Reason to Shop
• Email Marketing
  – Lead Nurturing Emails
  – No Direct Sales please !
• Professional Leaflets
• Give Reason to Shop
Amazon Stores

 1. Requires No eCommerce
    Experience
 2. Quick n Easy
 3. Continuous Traffic/Customers
 4. Gain Experiences and Confidence

 Inventory Already on   Inventory Not on Amazon
        Amazon
EAN / UPC for
Amazon
EAN / UPC for
Amazon
EAN / UPC for
Amazon
Missed Sales Opportunities




                 Data from 1,500 UK sellers
eBay & Amazon – NOW top priority for
 businesses of all types and sizes
• A complete package— inventory
  management, auto price checking, order
  fulfilment, customer emails, shipping,
  currency conversion
• Flat Fees per month. No Commissions!
Why Multi Channel Sales?

                            ill On
                                   ly Grow
                     ss w
             Bus i ne
     Your




    Year 1                        Year 2                   Year 3

                     eBay     Amazon   PlayTrade   Total
What’s the Cost?
                            Approximate Figures




Monthly    Fees   Monthly        Fees
£14.99    13.5%   £28.75         17%
What we Offer?

 •   Setup eBay & Amazon Stores
 •   Provide Training & Consultancy
 •   Help you to Re-Market your costumers
 •   Help you Expand to Europe



@day2dayebay E: daytodayebay@gmail.com M:0751 8839629

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Getting more out of eBay & Amazon, FREE event, Caerphilly

  • 1. Getting More Out of eBay & Amazon 6:30 – 8:00 pm, Thursday 31st January 2013, Welsh Ice
  • 2. We are Chatting about • eBay SEO & Keywords Tactic • Increasing Sell through Rate with optimised Listing • eBay Listing Analytics & Sales Reports • Promoting your Own Webstore • Amazon Store - Not So difficult to START !   eBayChat
  • 3. eBay SEO & Keywords Tactic • eBay Titles: Use Research tools like Terapeak (£13) / Google Keywords Tools • Listing Descriptions • eBay Shop URL: include a nice keyword right name • Custom Pages: Add value to the stores • About Me: Ideal place to add relevant keywords and OFF eBay Link
  • 4. eBay SEO & Keywords Tactic • eBay Shop Description: Allowed 300 characters. first 40-50 are human readable and then the majority are a list of the brands or other unique attributes and then are ended with another human readable sentence of 10-15 words. • eBay Shop Categories: 300 categories. set separate keywords ( Do not Try to Spam Keywords)
  • 5. How can you Increasing Sell through Rate • Price Comparison • Better Images • Title / Full Description • Delivery Time • Contact Information • Return Policy • Delivery Charges
  • 6. Listing Analytics Listing Analytics Tools is FREE • Real time data while your listing is live on the site • 30 days of valuable data to draw on. • Advice and comparisons with the top 5 listings to ensure you maximise your visibility and sales.
  • 7. Sales Reports Sales Summary • Sold items%  • Avg. Sales Price per item  • Repeat buyers % • Net eBay and Paypal Fees • Listing Feature Fees
  • 8. Sales Reports Sales By Category • Sales Vs Ended items  • Sold Item % • Repeat Buyers %  Marketplace Data by Category (All Sellers) • Sold item %  • Avg. price per item 
  • 9. Promoting Your Webstore • Professional Leaflets • Give Reason to Shop • Email Marketing – Lead Nurturing Emails – No Direct Sales please !
  • 10. • Professional Leaflets • Give Reason to Shop
  • 11. Amazon Stores 1. Requires No eCommerce Experience 2. Quick n Easy 3. Continuous Traffic/Customers 4. Gain Experiences and Confidence Inventory Already on Inventory Not on Amazon Amazon
  • 12. EAN / UPC for Amazon
  • 13. EAN / UPC for Amazon
  • 14. EAN / UPC for Amazon
  • 15. Missed Sales Opportunities Data from 1,500 UK sellers eBay & Amazon – NOW top priority for businesses of all types and sizes
  • 16. • A complete package— inventory management, auto price checking, order fulfilment, customer emails, shipping, currency conversion • Flat Fees per month. No Commissions!
  • 17. Why Multi Channel Sales? ill On ly Grow ss w Bus i ne Your Year 1 Year 2 Year 3 eBay Amazon PlayTrade Total
  • 18. What’s the Cost? Approximate Figures Monthly Fees Monthly Fees £14.99 13.5% £28.75 17%
  • 19. What we Offer? • Setup eBay & Amazon Stores • Provide Training & Consultancy • Help you to Re-Market your costumers • Help you Expand to Europe @day2dayebay E: daytodayebay@gmail.com M:0751 8839629

Editor's Notes

  1. Ebay includes 3.5% paypal fees Play include 10% fess plus 50p closing fee plus 5% transfer fees All include 15% luxumberg VAT can apply for exemption