ebay v. Amazon / Harvard Case Analysis Solution

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Case analysis exploring ebay's strategic options. Comparisons made against Amazon.com's 1500%+ growth over the past decade versus ebay's 50%+ growth, revenues, margins and ownership of key assets, supply chain, etc.

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  • Qualify the ebay user experience – how was it like buying/selling? Why do you use ebay? Why not other sites?
  • Qualify the amazon.com user experience. Why use amazon.com? What are the benefits? Traditional shipping stuff, or content (Kindle, Cloud Player, Instant Video, Cloud Drive, Appstore, Audible) or AWS/Mechanical Turk?
  • So should eBay stick to the existing model or follow amazon.com? I mean, there is a lot of opportunity in Amazon’s space – Amazon.com stock has been exploding, 1542% vs. 68% growth in the time period we’re looking at.
  • Write vote tally down
  • Defend votes, ask them to play devil’s advocate
  • Thought experiment on the Why-How-What model
  • Value-exchangePlatform“Confidence” mechanisms to balance ebay’s own ‘lack of control’ on the physical exchange of goods
  • Classic B2C.Amazon-led ‘demand planning’Marketplace-sellers in case of
  • Craigslist?Walmart?
  • / “Predictability”
  • List on the board-Suppliers are vastly differentElement of LocalizationTransaction Efficiency & Convenience (Auction vs. fixed price)Product Attributes (Uniquenesss)Scale of speed, efficiency and business
  • Recommendations
  • ebay v. Amazon / Harvard Case Analysis Solution

    1. 1. v. Technology & Business Strategy, Group 1
    2. 2. Technology & Business Strategy, Group 1
    3. 3. Technology & Business Strategy, Group 1
    4. 4. VOTE Technology & Business Strategy, Group 1
    5. 5. • Maintain• Compete Technology & Business Strategy, Group 1
    6. 6. DEFEND Technology & Business Strategy, Group 1
    7. 7. W H ATHOWWHY Technology & Business Strategy, Group 1
    8. 8. PaypalAuctions Stuff you want Technology & Business Strategy, Group 1
    9. 9. W H ATHOWWHY Technology & Business Strategy, Group 1
    10. 10. Discountsecommerce Stuff you need Technology & Business Strategy, Group 1
    11. 11. Maximizing ConvenienceUniqueness Commodities Maximizing Value Technology & Business Strategy, Group 1
    12. 12. “Reliability” Technology & Business Strategy, Group 1
    13. 13. • Payment mechanisms (Staggered payments, etc)• Deals• Curation Technology & Business Strategy, Group 1
    14. 14. Does ebay have the assets neededto change its game? Technology & Business Strategy, Group 1
    15. 15. Video• http://www.youtube.com/watch?v=lWsMd N7HMuA Technology & Business Strategy, Group 1
    16. 16. (Hidden Slide)• Social Media Engagement?• Innovation with core – facilitating value exchange (eg paypal, fraud protection)• Personal Payment Mechanism? (Square, etc)• Targeted Advertising• Big Data Analysis• Partner with Physical Retail Chains / Sporting Events (eg. “Game Day eBay CheckOut store” Technology & Business Strategy, Group 1
    17. 17. Recommendations Technology & Business Strategy, Group 1
    18. 18. Additional Slides followingclass Technology & Business Strategy, Group 1
    19. 19. Paradox of Choice System Lock-in Enabling through technology Total Customer Solutions Technology & Business Strategy, Group 1
    20. 20. Paradox of Choice System Lock-inebay: Highly involved purchase behavior.High margins. No supply chain experiencePurchases made are aberrations – dataextraction / trend analysis / graphing „intent‟can be tricky / generate spurious correlations. Enabling through technology Total Customer Solutions Technology & Business Strategy, Group 1
    21. 21. Fín Technology & Business Strategy, Group 1

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