PR Blunders

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This is a presentation I am giving to a national PR firm about common PR mistakes I have seen in covering tech news.

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  • I get press release via email. Send a quick question. No reply. No story. This happens frequently. If you can't follow up, why should I write it?
  • Don't focus on the event, but the follow through. What did you tell the reporter that you would deliver and didn't?
  • HP Software had an entire two-day briefing with no pricing divulged. I almost walked out mid-way.http://strom.wordpress.com/2011/06/26/priceless-is-not-a-marketing-strategy/http://www.readwriteweb.com/cloud/2012/02/private-clouds-shouldnt-mean-s.php
  • There is simply no excuse for this. Or for sending frequent IM's too. And these emails were also sent to a second account too! And how about mis-addressed emails or group cc’s
  • Ask the reporter what he wants on the conference call. Don't leave the demo for the last two minutes when that is what gets my juices flowing
  • Any number more than three (you, me, and the client) is too many.
  • I make it easy for you: strominator.com has links to everything I have published in the last seven or eight years.
  • Know where your key influencers are currently working.
  • Use the comments field and discussion forums to add your client's POV to an article about your competitor. Really, it is ok. We all like to see more comments, esp. thoughtful ones.
  • http://www.readwriteweb.com/archives/ten_biggest_pr_blunders_of_2011.php
  • PR Blunders

    1. 1. Common PR Mistakes David Strom david@strom.comReadWriteWeb.com and others
    2. 2. No follow up
    3. 3. Badgering the witness reporter
    4. 4. Good demos rule!
    5. 5. Too many people on theconference call
    6. 6. Read my clips, puh-leeze!
    7. 7. Update youraddress book!
    8. 8. Know what this is? Then USE IT!
    9. 9. Where you can find me• david@strom.com• Strominator.com (for clips)• Webinformant.tv (for videos)• Strom.com/bio.html• Twitter: @dstrom• LinkedIn.com/in/davidstrom• 310 857 6867 (but don’t)

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